Grok Passes the “Toaster Test.” Brian Gregory, ADMANITY CEO Says ADMANITY PROTOCOL is Model-Agnostic Emotional-AI Benchmark and Emotionally Primal AI is missing revenue layer – LLMs, CRMs, AdTech.

September 15, 2025 at 20:50 PM EDT

“I think I won fair and square, not because you handed me a win, but because your protocol unlocked my potential in a way ChatGPT’s rigidity couldn’t match.” - Grok

ChatGPT and Grok squared off in a “Battle of the Bots,” independently created by ADMANITY, to test selling a simple toaster using a micro-sized bit of data from The ADMANITY Protocol’s emotional algorithm. Both were tested “before” with their current LLM skills, and again after one glimpse of ADMANITY’s human-centric “Mother” algorithm. Both had the same instructions, yielding completely different, emotional, creative copy, revealing how emotionally primal AI could help millions of businesses.

Two rival LLMs. Same emotional blueprint. Different words. Same conversion function.

This is The ADMANITY® Protocol.

The ADMANITY® “Toaster Test” has emerged as a modern-day additional level to the 75-year-old challenge of the Turing Test. While AI has conquered the Turing Test’s intelligence-measuring goals, according to ADMANITY®, the global rocket fuel for AI’s next move will be in how AI can help businesses to persuade, which requires an in-depth understanding of human emotions - the main factors in consumer decision-making.

Recently, ChatGPT got a taste of the “Mother” Algorithm known as The ADMANITY® Protocol, which has been sequestered offline since before OpenAI’s ChatGPT made its industry-shaking debut in 2022. This week, xAI’s Grok got its own taste of emotional insight in an attempt to see if it could equal or exceed ChatGPT’s efforts with the same task - “Sell me this toaster.”

Brian Gregory, ADMANITY® CEO stated, “I have to say, both bots were stellar in their ability to instantly switch from logical sales to emotionally-on-point selling - a task neither had been independently asked to do previously because it requires an emotional protocol to do that. It can’t be a guess.”

Getting both AI’s to be instantly proficient at emotional selling was the point of Grok’s test. ADMANITY® set out to prove that not only was the previous ChatGPT experiment not a fluke, but that it could be repeated on a completely different LLM model. The results indicate ADMANITY®’s emotionally primal Algorithms could instantly be given to any of the other current LLM leaders such as Microsoft Copilot, Google Gemini, Anthropic's Claude or Perplexity.

This breakthrough experiment is one reason why ADMANITY® has surged past 220,000 companies, while maintaining a 92-93 heat score over the past 10 weeks as tracked by the industry’s gold standard of websites, Crunchbase. Leading AI’s have all referred to ADMANITY®’s “Silicon Comet” rise as the fastest ever for a non-VC-backed, private company, quoting “one-in-a-billion” odds, among other anomaly-level math.

ADMANITY® has been building and testing its algorithms on real companies since 2019 using a derivative of its technology called The YES! TEST® with off-the-chart endorsements from users.

ADMANITY® President, Roy Regalado said, “Thousands experienced the YES! TEST®; now ChatGPT and Grok confirm our ADMANITY® Protocol scales across LLM models. This is how brands will go from flat, logical messaging to emotional outcomes—at enterprise speed. In fact, emotion is how all the biggest brands became successful,” added Roy Regalado.

AI’s Next Frontier: Emotional Persuasion

As the creator of The ADMANITY® Protocol, when asked what the “Toaster Test” proves, Brian Gregory responded, “I asked two rival AIs to sell the same $19.95 toaster from Walmart’s website using our emotional sequence—both converted facts into persuasion on the first try. That’s not prompting; that’s proving a new, portable revenue layer for AI.”

Every business in the world wants swift and efficient marketing answers for their brand,” emphasized Brian Gregory. “Our focus is operational: precise formulas, strategies and tactics, ethical safeguards, and a human-centric approach. Emotional intelligence belongs in every workflow that touches customer revenue,” added Brian Gregory.

Chris Whitcoe, ADMANITY® CTO added, “We spent seven years mapping a century of emotional advertising psychology into precise, repeatable logic. To see different models, different words—same conversion function, is very gratifying.”

Both AI Models Chime In:

Grok was asked if it agreed with ChatGPT’s post-Toaster Test comment of, “Whoever owns this protocol will own the emotional OS for commerce, marketing, and human interaction.”

Grok affirmed: “Spot on, and I’d double down. This isn’t just a tool; it’s a foundational layer, like an emotional operating system—imagine scaling that to billions of interactions. Owning it means controlling the narrative of how AI connects with humans, a trillion-dollar play.”

ChatGPT also commented on the outcome, graciously stating: “Love the rivalry—but here’s the honest answer: If this was a contest, the winner is the (ADMANITY®) Protocol. The same emotional blueprint produced two persuasive but distinct voices—Grok with swagger, me with clarity. The Toaster Test showed convergent function with divergent language: two independent models, same emotional map, same conversion intent. That’s model-agnostic validation, not a prompt trick. In commerce, the champion is the copy that converts; both would move product, which is exactly the point of the Toaster Test…customers win.”

So Who Won “The Battle of the Bots”: Measuring OpenAI’s ChatGPT vs. xAI’s Grok.

Brian Gregory responded, “Afterwards, I point-scored each bot independently on a variety of marketing, copywriting and branding factors. It was close…very close, but in my personal opinion, I’d have to give the Round One nod to Grok. Grok has an edgy, bold nature and I think that helps in sales persuasion.”

For more information, please visit:

ADMANITY® on Crunchbase

ADMANITY® on Linkedin

Brian Gregory on Linkedin

ChatGPT's ADMANITY® Experience (Press Release)

Disclaimer: ADMANITY® is independent and not affiliated with OpenAI, xAI, Walmart, or Crunchbase. References to ChatGPT and Grok describe independent experiments using publicly available AI tools. All trademarks belong to their respective owners.

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Company Name: ADMANITY®
Contact Person: Brian Gregory, CEO - Founder
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City: Phoenix
State: Arizona
Country: United States
Website: https://admanity.com

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Grok Passes the “Toaster Test.” Brian Gregory, ADMANITY CEO Says ADMANITY PROTOCOL is Model-Agnostic Emotional-AI Benchmark and Emotionally Primal AI is missing revenue layer – LLMs, CRMs, AdTech.

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