UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION

                             Washington, D.C. 20549

                                    FORM 11-K

(Mark One)

[X]          ANNUAL REPORT PURSUANT TO SECTION 15(d) OF THE SECURITIES
                       EXCHANGE ACT OF 1934 (FEE REQUIRED)
                   FOR THE FISCAL YEAR ENDED JANUARY 31, 2004

OR

[ ]            TRANSITION REPORT PURSUANT TO SECTION 15(d) OF THE
                SECURITIES EXCHANGE ACT OF 1934 (NO FEE REQUIRED)

             A. Full title of the Plan and the address of the Plan, if
                 different from that of the issuer named below:

                               BUCKLE 401(k) PLAN

             B. Name of issuer of the securities held pursuant to the Plan
                and the address of its principal executive office

                                THE BUCKLE, INC.
                              2407 WEST 24TH STREET
                                  P.O. BOX 1480
                          KEARNEY, NEBRASKA 68848-1480

                                   SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the members
of The Buckle, Inc. Employee Benefits Committee have duly caused this annual
report to be signed on its behalf by the undersigned hereunto duly authorized.

                               BUCKLE 401(k) PLAN

Date                                    By
    __________________________            ____________________________________
                                          Dennis H. Nelson
                                          President and Chief Executive Officer



                              REQUIRED INFORMATION

Plan financial statements and schedules are prepared in accordance with the
financial reporting requirements of ERISA (Employee Retirement Income Income
Security Act of 1974) and are included herein as listed in the table of contents
below.

TABLE OF CONTENTS



(a) Financial Statements                                                        Pages
   --------------------------                                                   ------
                                                                             
Report of Independent Registered Public Accounting Firm                           1

Statements of Net Assets Available for Benefits
  January 31, 2004 and 2003                                                       2

Statements of Changes in Net Assets Available for Benefits
  for the Years Ended January 31, 2004 and 2003                                   3

Notes to Financial Statements                                                    4-7

(b)      Supplemental Schedule

Form 5500 Schedule H Part IV Line 4(i) -
  Schedule of Assets Held for Investment Purposes at End of Year                  8

(c)      Exhibits

Exhibit A - Consent of Independent Registered Public Accounting Firm              9

Exhibits 31.1 and 31.2                                                          10-11


Schedules not filed herewith are omitted because of the absence of the
conditions under which they are required.



REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

Buckle 401(k) Plan
Kearney, Nebraska

We have audited the accompanying statements of net assets available for benefits
of the Buckle 401(k) Plan (the "Plan") as of January 31, 2004 and 2003, and the
related statements of changes in net assets available for benefits for the years
then ended. These financial statements are the responsibility of the Plan's
management. Our responsibility is to express an opinion on these financial
statements based on our audits.

We conducted our audits in accordance with standards of the Public Company
Accounting Oversight Board (United States). Those standards require that we plan
and perform the audit to obtain reasonable assurance about whether the financial
statements are free of material misstatement. An audit includes examining, on a
test basis, evidence supporting the amounts and disclosures in the financial
statements. An audit also includes assessing the accounting principles used and
significant estimates made by management, as well as evaluating the overall
financial statement presentation. We believe that our audits provide a
reasonable basis for our opinion.

In our opinion, such financial statements present fairly, in all material
respects, the net assets available for benefits of the Plan as of January 31,
2004 and 2003, and the changes in net assets available for benefits for the
years then ended in conformity with accounting principles generally accepted in
the United States of America.

Our audits were conducted for the purpose of forming an opinion on the basic
financial statements taken as a whole. The supplemental schedule listed in the
Table of Contents is presented for the purpose of additional analysis and is not
a required part of the basic financial statements, but is supplementary
information required by the Department of Labor's Rules and Regulations for
Reporting and Disclosures under the Employee Retirement Income Security Act of
1974. This supplemental schedule is the responsibility of the Plan's management.
Such supplemental schedule has been subjected to the auditing procedures applied
in our audit of the basic 2003 financial statements and, in our opinion, is
fairly stated in all material respects when considered in relation to the basic
financial statements taken as a whole.

DELOITTE & TOUCHE LLP

Omaha, Nebraska
July 28, 2004



BUCKLE 401(k) PLAN

STATEMENTS OF NET ASSETS AVAILABLE FOR BENEFITS
JANUARY 31, 2004 AND 2003



                                         2004            2003
                                      -----------     -----------
                                                
ASSETS:

 Cash and cash equivalents            $         -     $    18,528
                                      -----------     -----------
 Investments (Note D)                  22,488,665      16,516,219
                                      -----------     -----------
 Receivables:

  Employees' contributions                 58,994               -
  Employer's contribution                 566,758         595,237
                                      -----------     -----------
   Total receivables                      625,752         595,237
                                      -----------     -----------
   Total assets                        23,114,417      17,129,984
                                      -----------     -----------
LIABILITIES:

  Contributions refund payable             15,342               -
                                      -----------     -----------
NET ASSETS AVAILABLE FOR BENEFITS     $23,099,075     $17,129,984
                                      ===========     ===========


The accompanying notes are an integral part of these financial statements.

                                       2


BUCKLE 401(k) PLAN

STATEMENTS OF CHANGES IN NET ASSETS AVAILABLE FOR BENEFITS
YEARS ENDED JANUARY 31, 2004 AND 2003



                                                                      2004              2003
                                                                   ------------      ------------
                                                                               
ADDITIONS TO NET ASSETS ATTRIBUTED TO:
 Investment income (loss):
  Net appreciation (depreciation) in fair value of investments
  (Note D)                                                         $  4,893,115      $ (3,106,671)
 Interest and dividends                                                 329,381           225,172
                                                                   ------------      ------------
                                                                      5,222,496        (2,881,499)
                                                                   ------------      ------------

Contributions:
 Employees                                                            1,556,765         1,581,779
 Employer                                                               563,553           595,237
                                                                   ------------      ------------
                                                                      2,120,318         2,177,016
                                                                   ------------      ------------

Total                                                                 7,342,814          (704,483)
                                                                   ------------      ------------

DEDUCTIONS FROM NET ASSETS ATTRIBUTED TO:
 Benefits paid to participants                                        1,336,361         1,016,687
 Administrative expenses                                                 37,362            37,818
                                                                   ------------      ------------

   Total                                                              1,373,723         1,054,505
                                                                   ------------      ------------

NET INCREASE (DECREASE)                                               5,969,091        (1,758,988)

NET ASSETS AVAILABLE FOR BENEFITS:
 Beginning of year                                                   17,129,984        18,888,972
                                                                   ------------      ------------

 End of year                                                       $ 23,099,075      $ 17,129,984
                                                                   ============      ============


The accompanying notes are an integral part of these financial statements.

                                       3


BUCKLE 401(k) PLAN

NOTES TO FINANCIAL STATEMENTS
YEARS ENDED JANUARY 31, 2004 AND 2003

A.    DESCRIPTION OF THE PLAN

      The following description of the Buckle 401(k) Plan (the "Plan") provides
      only general information. Participants should refer to the Plan agreement
      for a more complete description of the Plan provisions.

      GENERAL - The Plan is a defined contribution plan covering all employees
      working 1,000 hours or more per year who have one year of service and are
      at least age twenty. The Plan is subject to the provisions of the Employee
      Retirement Income Security Act of 1974 ("ERISA"), as amended. It was
      established February 1, 1986 and last amended November 17, 2003. The Plan
      administrator is The Buckle, Inc. (the "Company"). Wells Fargo Financial
      serves as the Plan trustee and recordkeeper in fiscal 2003. ABN-AMRO Asset
      Management served as the Plan trustee and recordkeeper in fiscal 2002.

      CONTRIBUTIONS - Participants may contribute from 2% to 12% of their
      salary, as defined, through February 1, 2003. Subsequent to February 1,
      2003, participants may contribute from 2% to 50% of their salary, as
      defined. The Company may contribute to the Plan at its discretion. The
      Company contributions to the Plan were $563,553 and $595,237 during the
      years ended January 31, 2004 and 2003, respectively. Participants direct
      the investment of all contributions into various investment options by the
      Plan. Contributions are subject to certain Internal Revenue Code
      limitations.

      PARTICIPANT ACCOUNTS - Individual accounts are maintained for each plan
      participant. Each participant's account is credited with the participant's
      contribution and an allocation of (a) the Company's discretionary
      contribution, (b) Plan earnings (losses), and (c) forfeiture of terminated
      participants' nonvested accounts and charged with an allocation of
      administrative expenses. Allocations are based on participant earnings or
      account balances, as defined in the Plan. This includes a $30 annual
      charge to each participant's vested balance for administrative expenses
      which is withheld in the amount of $7.50 per quarter from participants'
      earnings. The benefit to which a participant is entitled is the benefit
      that can be provided from the participant's vested account.

      VESTING - Participants are immediately vested in their voluntary
      contributions plus actual earnings (losses) thereon. The remainder of
      their accounts vest over a six-year period, as shown:



                                  PERCENT
YEARS OF SERVICE                  VESTED
----------------                  -------
                               
  Two                               20%
  Three                             40%
  Four                              60%
  Five                              80%
  Six                              100%


      Years of service for vesting purposes requires working 1,000 hours or more
      during the Plan year.

                                       4


      PARTICIPANT LOANS - Participants may borrow from their individual
      contribution accounts a minimum of $1,000 up to a maximum equal to the
      lessor of $50,000 or 50% of their vested account balance. Loan terms range
      from one to five years or up to thirty years for the purchase of a primary
      residence. The loans are secured by the vested balance in the
      participant's account and bear interest at a rate based on the published
      prime rate plus 1%. At January 31, 2004, interest rates range from 5.25%
      to 10.5%. Principal and interest are paid ratably through bi-weekly
      payroll deductions.

      PAYMENT OF BENEFITS - On termination of service, a participant may elect
      to receive either a lump-sum amount equal to the value of his or her
      vested account, annual installments over a five-year period, or payment in
      the form of an annuity.

      FORFEITED ACCOUNTS - Forfeitures of terminated participants' nonvested
      accounts are allocated to the individual accounts of participants
      remaining in the Plan, and were $46,046 and $63,461, respectively, during
      the years ended January 31, 2004 and 2003.

B.    SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

      BASIS OF ACCOUNTING - The financial statements of the Plan are prepared
      under the accrual method of accounting. The financial statements were
      prepared in accordance with the financial reporting requirements of the
      Employee Retirement Income Security Act of 1974 as permitted by the
      Securities and Exchange Commission's amendments to Form 11-K.

      USE OF ESTIMATES - The preparation of financial statements in conformity
      with accounting principles generally accepted in the United States of
      America requires management to make estimates and assumptions that affect
      the reported amounts of net assets available for benefits and changes
      therein and disclosure of contingent assets and liabilities. Actual
      results could differ from those estimates. The Plan utilizes various
      investment instruments. Investment securities, in general, are exposed to
      various risks, such as interest rate, credit, and overall market
      volatility. Due to the level of risk associated with certain investment
      securities, it is reasonably possible that changes in the values of
      investment securities will occur in the near term and that such changes
      could materially affect the amounts reported in the statement of net
      assets available for benefits.

      VALUATION OF INVESTMENTS AND INCOME RECOGNITION - The mutual funds,
      including the Company stock fund, are recorded at quoted market value of
      stocks comprising them. The collective trust fund is stated at estimated
      fair value based on the redemption value of the underlying funds as
      determined by the trustee. Money market accounts are recorded at the cash
      equivalent amount which approximates fair value. Participant loans are
      valued at cost plus accrued interest which approximates fair value.

      The net appreciation (depreciation) in the fair value of investments is
      based on the fair value of the investments at the beginning of the year or
      cost, if purchased during the year.

      Purchases and sales of securities are recorded on a trade-date basis.
      Interest income is recorded on the accrual basis. Dividends are recorded
      on the ex-dividend date.

      EXPENSES - Administrative expenses are paid by either the Company or the
      Plan, in accordance with the terms of the Plan Services Agreement.

      PAYMENT OF BENEFITS - Benefit payments to participants are recorded upon
      distribution.

                                       5


C.    TAX STATUS

      The Plan obtained its latest tax determination letter dated October 9,
      1996, in which the Internal Revenue Service stated that the Plan, as then
      designed, was in compliance with the applicable requirements of the
      Internal Revenue Code. Although the Plan has been amended since receiving
      the determination letter, the Plan administrator believes that the Plan is
      currently designed and is being operated in compliance with the applicable
      requirements of the Internal Revenue Code. Therefore, they believe that
      the Plan was qualified and the related trust was tax exempt as of the
      financial statement date. Therefore, no provision for income taxes has
      been included in the Plan's financial statements.

D.    INVESTMENTS

      The following table presents the fair value of Plan investments which
      exceed 5% of net assets available for benefits as of January 31, 2004 and
      2003.



                                                                       2004           2003
                                                                   ------------     ----------
                                                                              
INVESTMENTS AT ESTIMATED FAIR VALUE:
   Stable Value Fund - The ANB-AMRO Income Plus Fund               $          -     $2,700,227
   Stable Value Fund - Wells Fargo Collective Stable Return Fund      2,785,672              -

INVESTMENTS AT FAIR VALUE AS DETERMINED BY QUOTED MARKET PRICE:
   Growth and Income Fund:
     Washington Mutual Investors Fund                                         -      2,615,279
   Growth Fund:
     Montag Caldwell Growth N Fund                                            -      2,567,214
   Balanced Fund:
     The America Funds Group - The Income Fund of America             1,640,232      1,115,522
   The Buckle Stock Fund:
     The Buckle, Inc.                                                 3,482,005      2,319,247
   International Equity Fund:
     The American Funds Group - Europacific Growth Fund                       -      2,016,491
   Emerging Growth Fund:
     Van Kampen Emerging Growth                                               -      1,221,928
   Large Value Fund:
     Van Kampen Comstock                                              3,637,424              -
   Large Blend Fund:
     Federated Capital Appreciation                                   3,446,485              -
   Large Growth Fund:
     Wells Fargo Large Company Growth                                 1,778,000              -
   Foreign Large Value Fund:
     Franklin Templeton Foreign                                       2,560,150              -
   Participant loans                                                    887,146        901,654


                                       6


      During the years ended January 31, 2004 and 2003, the Plan's investments
      (including investments bought, sold, and held during the year) appreciated
      (depreciated) in value by $4,893,115 and ($3,106,671), respectively, as
      follows:



                                                         YEARS ENDED JANUARY 31,
                                                        ------------------------
                                                           2004          2003
                                                                 
NET CHANGE IN FAIR VALUE
INVESTMENTS AT FAIR VALUE AS DETERMINED BY QUOTED
   MARKET PRICE:
        Common stock                                    $1,183,458     $  (483,747)
        Mutual Funds                                     3,592,990       2,752,217)

INVESTMENTS AT ESTIMATED FAIR VALUE:
     Collective trust fund                                 116,667         129,293
                                                        ----------     -----------
Net change in fair value                                $4,893,115     $(3,106,671)
                                                        ==========     ===========


E.    PLAN TERMINATION

      Although it has not expressed any intent to do so, the Company has the
      right under the Plan to terminate the Plan at any time subject to the
      provisions of ERISA. In the event of Plan termination, participants will
      become 100% vested in their accounts. The Company may direct the trustee
      either to distribute the Plan's assets to the participants, or to continue
      the trust and distribute benefits as though the Plan had not been
      terminated.

F.    RELATED PARTY TRANSACTIONS

      Plan investments include The Buckle Stock Fund which is invested primarily
      in the stock of The Buckle, Inc., the Plan sponsor and, therefore, these
      investments and actual transactions qualify as party-in-interest. Certain
      Plan investments are managed by Wells Fargo Financial. Wells Fargo
      Financial is the trustee as defined by the Plan and, therefore, these
      transactions qualify as party-in-interest.

                                       7


BUCKLE 401(k) PLAN

SUPPLEMENTAL SCHEDULE
FORM 5500 SCHEDULE H PART IV LINE 4(i)
SCHEDULE OF ASSETS HELD FOR INVESTMENT PURPOSES AT END OF YEAR
JANUARY 31, 2004



                             COLUMN B                                      COLUMN C                     COLUMN E
                                                                    DESCRIPTION OF INVESTMENT,
                                                                    INCLUDING COLLATERAL, RATE
                             IDENTITY OF ISSUE, BORROWER,           OF INTEREST, MATURITY DATE,         CURRENT
                             LESSOR OR SIMILAR PARTY                   PAR OR MATURITY VALUE             VALUE
                                                                                                
THE BUCKLE, INC.:
   *The Buckle Stock Fund                                                135,223 shares               $   3,482,005

BALANCED FUND:
   The American Funds Group - The Income Fund of America                  94,866 shares                   1,640,232

FIXED INCOME FUND:
   Wells Fargo Intermediate Government Income Fund                         6,997 shares                      78,719
   Goldman Sachs Core Fixed Income                                        17,255 shares                     175,139

LARGE VALUE FUND:
   Van Kampen Comstock                                                   222,472 shares                   3,637,424

LARGE BLEND FUND:
   *Wells Fargo Index                                                     14,703 shares                     667,810
   Federated Capital  Appreciation                                       142,830 shares                   3,446,485

LARGE GROWTH FUND:
   *Wells Fargo Large Company Growth                                      38,855 shares                   1,778,000

SMALL VALUE FUND:
   *Wells Fargo Small Company Value                                       17,981 shares                     233,399

MID-CAP GROWTH FUND:
   Lord Abbett Growth Opportunities                                       11,726 shares                     219,385

FOREIGN LARGE VALUE FUND:
   Franklin Templeton Foreign                                            234,876 shares                   2,560,150

WORLD STOCK FUND:
   Oppenheimer Global                                                     15,658 shares                     827,213

STABLE VALUE FUND:
   *Wells Fargo Collective Stable Return Fund                             78,986 shares                   2,785,672

TARGETED MATURITY FUND:
   *Wells Fargo Outlook Today                                              4,018 shares                      41,068
   *Wells Fargo Outlook 2010                                                 990 shares                      12,057
   *Wells Fargo Outlook 2020                                                 163 shares                       2,105
   *Wells Fargo Outlook 2030                                                 479 shares                       6,436
   *Wells Fargo Outlook 2040                                                 572 shares                       8,220

                                                                    Maturing from March 2004 to
                                                                   June 2019, interest rates of
*PARTICIPANT LOANS                                                        5.25% to 10.5%                    887,146
                                                                                                      -------------

                                                                                                      $  22,488,665
                                                                                                      =============


* Party -In-Interest

                                       8


                                                                       EXHIBIT A

CONSENT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

We consent to the incorporation by reference in Registration Statements No.
333-82448, No. 333-70633, No. 333-70641 and No. 33-70643 of The Buckle, Inc. on
Forms S-8 of our report dated July 28, 2004, appearing in this Annual Report on
Form 11-K of the Buckle 401(k) Plan for the year ended January 31, 2004.

DELOITTE & TOUCHE LLP

Omaha, Nebraska
July 28, 2004

                                       9