Vacasa to Integrate Meyer Vacation Rentals, Growing Gulf Coast Operations

The deal will add nearly 1,000 homes to the company’s regional portfolio, along with local team members and offices

Vacasa, North America’s leading vacation rental management platform, today announced a deal with Meyer Vacation Rentals to double its inventory on the Alabama Coast. Following the transaction, Vacasa will assume management of 980 vacation properties primarily in Gulf Shores and Orange Beach, Alabama, as well as Perdido Key, Florida, ranging from quaint beachfront condos to 10-bedroom family homes.

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Jubilee by the Sea, an existing Vacasa vacation rental in Gulf Shores, Alabama. (Photo: Business Wire)

With a 54-year history in the region, Meyer Vacation Rentals has been instrumental in the transformation of the Alabama-Florida Coast into one of the top beachfront vacation destinations. The area’s popularity is supported by Vacasa’s 2021 Vacation Rental Search and Booking Report, in which cities along the Gulf Coast—Destin and Panama City Beach, Florida, and Gulf Shores and Orange Coast, Alabama, to be exact—ranked as the four most-searched destinations on Vacasa.com over the past 12 months.

“Guest demand for vacations to Alabama's Gulf Coast and the Florida Panhandle is soaring, so we’re excited to expand our portfolio and operations in the area, and help more homeowners capitalize on the opportunities ahead,” said Bob Milne, Vacasa’s SVP of Operations. “Our teams, along with our advanced technology and marketing, have proven that Vacasa can optimize income for vacation rental owners.”

To support the portfolio expansion and continuation of service levels, Vacasa will maintain the Meyer Vacation Rentals Gulf Shores office and the Meyer Services office in Foley, Alabama, in addition to welcoming more than 200 employees to its field and management team.

“Meyer has been a locally-owned business serving guests for generations. When we discussed the future of the company, and how to best care for homeowners while opening up new opportunities for employees, this sale was the best path forward for everyone,” said Michelle Hodges, owner of Meyer Vacation Rentals, who will retain the Meyer Real Estate business and other SH Enterprises entities. “By transitioning to Meyer Vacation Rentals by Vacasa, we have a proven growth partner that can enhance homeowners’ return on investment and create upward mobility for our incredibly talented team.”

Vacasa expects that Meyer Vacation Rentals’ homes will be fully integrated and bookable on Vacasa.com by October 2021, with Florida units to be managed by Vacasa LLC and Alabama units to be managed by licensed subsidiary Vacasa Alabama LLC. For more information, visit www.vacasa.com or www.meyerre.com.

About Vacasa

Vacasa is the leading vacation rental management platform in North America, transforming the vacation rental experience by integrating purpose-built technology with expert local and national teams. Homeowners enjoy industry-leading financial returns on one of their most valuable assets, delivered by the company’s unmatched technology that adjusts rates in real time to maximize revenue. Guests can relax comfortably in Vacasa’s 30,000+ homes across more than 400 destinations in North America, Belize and Costa Rica, knowing that 24/7 support is just a phone call away. In addition to enabling guests to search, discover and book its properties on Vacasa.com and the Vacasa Guest App, Vacasa provides valuable, professionally managed inventory to top channel partners, including Airbnb, Booking.com and Vrbo.

For more information, visit https://www.vacasa.com/press.

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