Recent Quotes View Full List My Watchlist Create Watchlist Indicators DJI Nasdaq Composite SPX Gold Crude Oil Hydroworld Market Index Markets Stocks ETFs Tools Overview News Currencies International Treasuries Barney franchise is back: Mattel says it's doing a 'comprehensive revitalization' By: FOX Business February 13, 2023 at 15:25 PM EST Mattel revealed on Monday that Barney will make a return as part of the company doing a "comprehensive revitalization" of the purple dinosaur's franchise. Mattel revealed Monday that Barney will be coming back.The popular purple dinosaur’s franchise will see a "comprehensive revitalization," the toy-making company announced in a news release. Barney, it said, will make a return in the entertainment and retail spaces.Barney’s relaunch in entertainment content will involve television, film, YouTube and music, according to Mattel.Children will get to see Barney in an animated series featuring "music-filled adventures centered on love, community, and encouragement" in 2024, the company said. Mattel Television and children’s content producer and distributor Nelvana are collaborating on that series.CLICK HERE TO READ MORE ON FOX BUSINESSMattel also announced a "full range" of Barney-related toys, books, clothing and other products for children. For adults, apparel and accessories are in the works, according to the toymaker."We will tap into the nostalgia of the generations who grew up with Barney, now parents themselves, and introduce the iconic purple dinosaur to a new generation of kids and families around the world across content, products, and experiences," Josh Silverman, Mattel’s chief franchise officer and global head of consumer products, said in the news release. HOLIDAY RETAIL SALES MISS EXPECTATIONS, NRF SAYSThe move is part of Mattels’ recent efforts to "mine the incredible depth and breadth of its IP portfolio to relaunch heritage franchises," the company said in the release. Other franchises it has previously rebooted include "Monster High" and "Masters of the Universe."In the company’s most recent earnings release, CEO Ynon Kreiz said Mattel was "well-positioned to continue executing our multi-year strategy to grow our IP-driven toy business and expand our entertainment offering."Mattel said Feb. 8 it generated $1.4 billion in net sales for the fourth quarter, a 22% drop from the $1.79 billion reported in the same period the prior year. For quarterly net income, it posted a 93% drop, coming in at $16.1 million.GET FOX BUSINESS ON THE GO BY CLICKING HERE Related Stocks: Mattel Data & News supplied by www.cloudquote.io Stock quotes supplied by Barchart Quotes delayed at least 20 minutes. By accessing this page, you agree to the following Privacy Policy and Terms and Conditions.
Barney franchise is back: Mattel says it's doing a 'comprehensive revitalization' By: FOX Business February 13, 2023 at 15:25 PM EST Mattel revealed on Monday that Barney will make a return as part of the company doing a "comprehensive revitalization" of the purple dinosaur's franchise. Mattel revealed Monday that Barney will be coming back.The popular purple dinosaur’s franchise will see a "comprehensive revitalization," the toy-making company announced in a news release. Barney, it said, will make a return in the entertainment and retail spaces.Barney’s relaunch in entertainment content will involve television, film, YouTube and music, according to Mattel.Children will get to see Barney in an animated series featuring "music-filled adventures centered on love, community, and encouragement" in 2024, the company said. Mattel Television and children’s content producer and distributor Nelvana are collaborating on that series.CLICK HERE TO READ MORE ON FOX BUSINESSMattel also announced a "full range" of Barney-related toys, books, clothing and other products for children. For adults, apparel and accessories are in the works, according to the toymaker."We will tap into the nostalgia of the generations who grew up with Barney, now parents themselves, and introduce the iconic purple dinosaur to a new generation of kids and families around the world across content, products, and experiences," Josh Silverman, Mattel’s chief franchise officer and global head of consumer products, said in the news release. HOLIDAY RETAIL SALES MISS EXPECTATIONS, NRF SAYSThe move is part of Mattels’ recent efforts to "mine the incredible depth and breadth of its IP portfolio to relaunch heritage franchises," the company said in the release. Other franchises it has previously rebooted include "Monster High" and "Masters of the Universe."In the company’s most recent earnings release, CEO Ynon Kreiz said Mattel was "well-positioned to continue executing our multi-year strategy to grow our IP-driven toy business and expand our entertainment offering."Mattel said Feb. 8 it generated $1.4 billion in net sales for the fourth quarter, a 22% drop from the $1.79 billion reported in the same period the prior year. For quarterly net income, it posted a 93% drop, coming in at $16.1 million.GET FOX BUSINESS ON THE GO BY CLICKING HERE Related Stocks: Mattel