Recent Quotes View Full List My Watchlist Create Watchlist Indicators DJI Nasdaq Composite SPX Gold Crude Oil Hydroworld Market Index Markets Stocks ETFs Tools Overview News Currencies International Treasuries Cracker Barrel CEO says restaurant chain has lost relevancy, eyes menu changes and remodeling By: FOX Business May 30, 2024 at 05:30 AM EDT Cracker Barrel is eyeing several changes, including new menu items and store remodeling to entice new diners and offset some of its losses since the COVID pandemic. Cracker Barrel, America's iconic "old country store," could soon see changes as the new CEO eyes ways to make the company "more relevant" amid slipping stocks and declines among its loyal clientele over the past few years. "We're just not as relevant as we once were," Julie Felss Masino, who took over as CEO of the Tennessee-based company nine months ago, said during a recent investor call, according to CBS News."Some of our recipes and processes haven’t evolved in decades," she added.What does that mean for customers? A fresh image and new menu items are some things to anticipate. The restaurant and gift store chain, which has more than 600 locations nationwide, is known for its southern country vibe and comfort food menu.FIGHTING INFLATION: EXPERTS SHARE WHAT BEHAVIORAL CHANGES, HABITS CAN SAVE YOU MAJOR CASH IN 2024The company unveiled a multi-faceted $700 million plan to draw in new diners, according to CBS, starting with a rebrand and with test runs of new menu items, including green chili cornbread, banana pudding and hash brown casserole shepherd's pie, across multiple locations."The brand has lost some of its shine," Masino said during the recent call. She emphasized the need for the company to "evolve" and said the company is looking to change its colors and overall image while keeping true to its iconic rustic charm.Reports indicate the chain's largest customer demographic — those 65 and older — hasn't returned since they stopped dining at Cracker Barrel locations at the onset of the COVID-19 pandemic. BASS PRO SHOPS' CEO SAYS BRAND WILL FOCUS ON AFFORDABILITY AMID RISING COSTS: ‘INFLATION IS HERE’"The goal, simply put, was to freshen things in such a way as to be noticeable and attractive but still feel like Cracker Barrel," Masino said, according to CBS.She said feedback on the changes has been generally positive.Customers could potentially see price changes in some areas as the chain eyes raising costs at some locations while cutting back at others. Still, Masino assured Cracker Barrel would not deviate from its dedication to value.GET FOX BUSINESS ON THE GO BY CLICKING HEREAccording to the New York Post, however, management does not expect to see its investments pay off until the second half of 2026 and 2027. Related Stocks: Cracker Barrel Data & News supplied by www.cloudquote.io Stock quotes supplied by Barchart Quotes delayed at least 20 minutes. By accessing this page, you agree to the following Privacy Policy and Terms and Conditions.
Cracker Barrel CEO says restaurant chain has lost relevancy, eyes menu changes and remodeling By: FOX Business May 30, 2024 at 05:30 AM EDT Cracker Barrel is eyeing several changes, including new menu items and store remodeling to entice new diners and offset some of its losses since the COVID pandemic. Cracker Barrel, America's iconic "old country store," could soon see changes as the new CEO eyes ways to make the company "more relevant" amid slipping stocks and declines among its loyal clientele over the past few years. "We're just not as relevant as we once were," Julie Felss Masino, who took over as CEO of the Tennessee-based company nine months ago, said during a recent investor call, according to CBS News."Some of our recipes and processes haven’t evolved in decades," she added.What does that mean for customers? A fresh image and new menu items are some things to anticipate. The restaurant and gift store chain, which has more than 600 locations nationwide, is known for its southern country vibe and comfort food menu.FIGHTING INFLATION: EXPERTS SHARE WHAT BEHAVIORAL CHANGES, HABITS CAN SAVE YOU MAJOR CASH IN 2024The company unveiled a multi-faceted $700 million plan to draw in new diners, according to CBS, starting with a rebrand and with test runs of new menu items, including green chili cornbread, banana pudding and hash brown casserole shepherd's pie, across multiple locations."The brand has lost some of its shine," Masino said during the recent call. She emphasized the need for the company to "evolve" and said the company is looking to change its colors and overall image while keeping true to its iconic rustic charm.Reports indicate the chain's largest customer demographic — those 65 and older — hasn't returned since they stopped dining at Cracker Barrel locations at the onset of the COVID-19 pandemic. BASS PRO SHOPS' CEO SAYS BRAND WILL FOCUS ON AFFORDABILITY AMID RISING COSTS: ‘INFLATION IS HERE’"The goal, simply put, was to freshen things in such a way as to be noticeable and attractive but still feel like Cracker Barrel," Masino said, according to CBS.She said feedback on the changes has been generally positive.Customers could potentially see price changes in some areas as the chain eyes raising costs at some locations while cutting back at others. Still, Masino assured Cracker Barrel would not deviate from its dedication to value.GET FOX BUSINESS ON THE GO BY CLICKING HEREAccording to the New York Post, however, management does not expect to see its investments pay off until the second half of 2026 and 2027. Related Stocks: Cracker Barrel
