The Very Good Food Company to Increase Distribution through Online Delivery Platforms Including Uber Eats and DoorDash in Major US Cities

• VERY GOOD to launch pilot program to have products delivered same day via online food delivery platforms including Uber Eats, DoorDash and Postmates.
• Pilot program to start in key US cities including Los Angeles, Chicago, Las Vegas, San Jose, Minneapolis, Philadelphia, Orlando, Austin, San Antonio, Atlanta, and Houston.

The Very Good Food Company Inc. (TSXV: VERY.V) (OTCQB: VRYYF) (FSE: 0SI) ("VERY GOOD" or the "Company"), a leading plant-based food technology company, today announced its upcoming initiative to offer same day delivery of its plant-based meats to consumers’ doors in 30 minutes, with orders to be fulfilled by online food delivery services like UberEats, Grubhub, Postmates, and DoorDash. The pilot program is expected to roll out in December 2021 and will feature a mix of The Very Good Butchers’ carefully crafted plant-based meats including its new gluten and soy-free Butcher’s Select Flippin’ Good Burger, Cajun Sausage, Bratwurst Sausage, MMM…Meatballs and Breakfast Sausage.

“We’re thrilled to make our plant-based meats more accessible than ever before,” said Mitchell Scott, co-founder and CEO of The Very Good Food Company. “With this new program, we will be able to tap into thousands of new customers ordering online with just the click of a button. Consumers will be able to receive our nutritious and delicious products in about 30 minutes, which is something we’ve never been able to do before - making plant-based eating convenient and accessible everyday.”

This pilot program will initially launch in key US cities coast to coast including Los Angeles, San Jose, Chicago, Denver, Las Vegas, Minneapolis, Philadelphia, Providence, Orlando, Austin, San Antonio, Atlanta and Houston. This entry into on-demand delivery services supports the Company’s omnichannel approach to the distribution of its products and revenue growth.

About The Very Good Food Company Inc.

The Very Good Food Company Inc. is an emerging plant-based food technology company that produces nutritious and delicious plant-based meat and cheese products under VERY GOOD's core brands: The Very Good Butchers and The Very Good Cheese Co. www.verygoodfood.com

OUR MISSION IS LOFTY, BADASS BUT BEAUTIFULLY SIMPLE: GET MILLIONS TO RETHINK THEIR FOOD CHOICES WHILE HELPING THEM DO THE WORLD A WORLD OF GOOD. BY OFFERING PLANT‑BASED FOOD OPTIONS SO DELICIOUS AND NUTRITIOUS, WE’RE HELPING THIS KIND OF DIET BECOME THE NORM.

Forward-Looking Information

This news release contains forward-looking information for the purpose of providing information about management's current expectations and plans relating to the future. Readers are cautioned that reliance on such information may not be appropriate for other purposes. Any such forward-looking information may be identified by words such as "proposed", "expects", "intends", "may", "will", and similar expressions. Forward looking information contained or referred to in this news release includes statements relating but not limited to the expected timing for commencement of the pilot program, the cities in which the service will be available, the variety of products to be available through the service, the benefits that VERY GOOD expects to derive therefrom including supporting its omnichannel approach to distribution and revenue growth. Forward-looking information is based on a number of factors and assumptions which have been used to develop such information, but which may prove to be incorrect including, but not limited to, material assumptions with respect to the availability of sufficient financing on reasonable terms to fund VERY GOOD's capital and operating requirements, the continued strong demand for VERY GOOD's products, the successful placement of VERY GOOD’s products in retail stores and continued e-Commerce growth, VERY GOOD’s ability to successfully enter new markets and manage its international expansion, VERY GOOD’s ability to increase production capacity and obtain the necessary production equipment, the availability of labour as well as the accuracy of construction schedules and cost estimates for the commissioning of production lines at VERY GOOD’s Rupert and Patterson facilities and the timely receipt of required permits, VERY GOOD’s relationship with its suppliers, distributors and third-party logistics providers, and the Company's ability to position VERY GOOD competitively. Although the Company believes that the expectations reflected in such forward-looking information are reasonable, undue reliance should not be placed on forward-looking information because VERY GOOD can give no assurance that such expectations will prove to be correct. Risks and uncertainties that could cause actual results, performance or achievements of VERY GOOD to differ materially from those expressed or implied in such forward-looking information include, among others, the impact of, uncertainties and risks associated with the ongoing COVID-19 pandemic, negative cash flow and future financing requirements to sustain and grow operations, limited history of operations and revenues and no history of earnings or dividends, expansion of facilities, competition, availability of raw materials, dependence on senior management and key personnel, general business risk and liability, regulation of the food industry, change in laws, regulations and guidelines, compliance with laws, unfavourable publicity or consumer perception, product liability and product recalls, risks related to intellectual property, difficulties with forecasts, management of growth and litigation. For a more comprehensive discussion of the risks faced by VERY GOOD, please refer to VERY GOOD's most recent Annual Information Form filed with Canadian securities regulatory authorities at www.sedar.com. The forward-looking information in this news release reflects the current expectations, assumptions and/or beliefs of the Company based on information currently available. Any forward-looking information speaks only as of the date on which it is made and, except as may be required by applicable securities laws, VERY GOOD disclaims any intent or obligation to update any forward-looking information, whether as a result of new information, future events or results or otherwise. The forward-looking information contained in this news release is expressly qualified by this cautionary statement.

The TSX Venture Exchange has neither approved nor disapproved the contents of this news release. Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this news release.

View source version on businesswire.com: https://www.businesswire.com/news/home/20211005005455/en/