BARK Bolsters Leadership Team With the Appointment of Meghan Knoll

Meghan Knoll, a Former BARK Executive, Appointed Chief Direct-to-Consumer Officer

BARK, Inc. (NYSE: BARK) (“BARK” or the “Company”), a leading global omnichannel dog brand with a mission to make all dogs happy, today announced the appointment of Meghan Knoll as Chief Direct-to-Consumer Officer, effective June 3, 2024. Reporting to the Company’s Co-Founder and Chief Executive Officer, Matt Meeker, Ms. Knoll will lead BARK’s direct-to-consumer (“DTC”) business.

“On behalf of the entire team, I am thrilled to welcome Meghan Knoll back to BARK. During her seven-year tenure with us, Meghan made significant contributions across the organization, including leading our Super Chewer product from inception to becoming our second-largest revenue generator,” said Matt. “Meghan will rejoin us to drive accelerated growth of our DTC channel. Alongside Michael Black and Michael Parness, two recent leadership hires, I believe we have an exceptional commercial team poised to drive profitable, long-term revenue growth.”

Most recently, Ms. Knoll served as the Chief Executive Officer of Cat Person, a subscription-based cat food company backed by Harry’s Labs. Prior to that, she spent over seven years at BARK, where she held various roles, including General Manager, Super Chewer, and more recently, Senior Vice President, Direct-to-Consumer. Before her time at BARK, Ms. Knoll held senior roles at Nickelodeon and Viacom. She holds a B.A. from the University of Virginia and resides in New Lebanon, NY, with her two German Shepherd mixes, Tonks and Fozzie Bear.

“I am excited to rejoin Matt and the incredible team at BARK. The team has made impressive progress within the direct-to-consumer channel in the past 18 months,” said Meghan. “I am confident that we are primed to capitalize on that work and drive exceptional new customer experiences and sustainable long-term channel growth.”

About BARK

BARK is the world’s most dog-centric company, devoted to making dogs happy with the best products, services and content. BARK’s dog-obsessed team applies its unique, data-driven understanding of what makes each dog special to design playstyle-specific toys, wildly satisfying treats, great food for your dog, effective and easy to use dental care, and dog-first experiences that foster the health and happiness of dogs everywhere. Founded in 2011, BARK loyally serves dogs nationwide with themed toys and treats subscriptions, BarkBox and BARK Super Chewer; custom product collections through its retail partner network, including Target and Amazon; its high-quality, nutritious meals made for your breed with BARK Food; and products that meet dogs’ dental needs with BARK Bright®. At BARK, we want to make dogs as happy as they make us because dogs and humans are better together. Sniff around at BARK.co for more information.

Forward Looking Statements

This press release contains forward-looking statements relating to, among other things, the future performance of BARK that are based on the Company’s current expectations, forecasts and assumptions and involve risks and uncertainties. In some cases, you can identify forward-looking statements by terminology such as “may,” “will,” “should,” “could,” “expect,” “plan,” "anticipate,” “believe,” “estimate,” “predict,” “intend,” “potential,” “continue,” “ongoing” or the negative of these terms or other comparable terminology. These statements include, but are not limited to, statements about future operating results, including our strategies, plans, commitments, objectives and goals. Actual results could differ materially from those predicted or implied and reported results should not be considered as an indication of future performance. Other factors that could cause or contribute to such differences include, but are not limited to, risks relating to the uncertainty of the projected financial information with respect to BARK; the risk that spending on pets may not increase at projected rates; that BARK subscriptions may not increase their spending with BARK; BARK’s ability to continue to convert social media followers and contacts into customers; BARK’s ability to successfully expand its product lines and channel distribution; competition; the uncertain effects of the COVID-19 pandemic or other global or macroeconomic events or challenges.

More information about factors that could affect BARK's operating results is included under the captions “Risk Factors” and “Management’s Discussion and Analysis of Financial Condition and Results of Operations” in the Company's quarterly report on Form 10-Q, copies of which may be obtained by visiting the Company’s Investor Relations website at https://investors.bark.co/ or the SEC’s website at www.sec.gov. Undue reliance should not be placed on the forward-looking statements in this press release, which are based on information available to the Company on the date hereof. The Company assumes no obligation to update such statements.

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