JEPI, the Covered Call ETF That Started a Mania, Is a Fallen Star. Here’s What Comes Next.
By:
Barchart.com
November 26, 2025 at 08:30 AM EST
Covered call exchange-traded funds (ETFs) are not new. But the obsessive buying behavior and “can’t miss” attitude investors have developed around them is. These ETFs have a simple premise.They buy a basket of stocks, either based on an index or active management. That gives them equity-like returns but also equity-like risk. And, since major stock indexes typically produce dividend yields of under 2% these days, a generation of investors seeking retirement income and or other cash flow have flocked to these products. More Yield, Less Trap: Sign up free to get Barchart’s daily Dividend Investor newsletter straight to your inbox.
The question I’ve been asking for a few years now is why? It’s not like I am unfamiliar with the space. Heck, I managed a few mutual funds earlier this century that used equity-option combination techniques. But there’s one thing I never really considered about the investing public back then, a time when using options within an ETF or even a mutual fund was more like a zebra than a horse. Covered call funds have been around for decades, although many were in closed-end and mutual fund form. And they never caught on like the current crop of ETFs have. Not even close. If there were a senator among covered call ETFs, one of their own that represents a covered call ETF nation, so to speak, it would be the JPM Equity Premium Income ETF (JEPI). It didn’t put JPMorgan’s asset management division on the map. But it has become one of its asset-gathering stars. How did it get to around $50 billion in assets at one point, and still manage around $40 billion today? I point to three reasons, one of which might elicit some disparaging reactions. But that’s not what I am aiming for.
Is JEPI Still a Good ETF?You’re probably already anticipating my usual boring response to this question. And you’re going to get it. It depends on what role you want it to play within your more complete portfolio. JEPI has plenty going for it. Solid management that is highly experienced in the space, the JPMorgan brand and financial muscle behind it, a track record, and the attraction that leads so many to covered call ETFs. It takes an equity investment and uses its volatility to convert capital gains to regular monthly income. Those dividends are not included in the price-only returns below. Which is a good way to identify just how vulnerable an ETF like JEPI could be if the stock price returns were much weaker, so as to trounce the income-return-generating portion.
Now, for the other side, and why I wrote this article. There are a few things about covered call ETFs that make them so topical. Because what has worked for them so well for five years is at great risk of no longer working the same way. Namely:
Why Hasn’t This Been a Bigger Problem?Very simply, if we think back over the AUM surge in covered call ETFs, we realize that while the market has dropped sharply, it got right back up every single time. That “covered” for the weakness of these funds, pun intended. I am among a small minority of investment writers who are trying to scream about this potential risk. But frankly, it is not getting as much traction as it should. I did produce a study earlier this year that looked back at what happened to the forefathers of JEPI and the like. The closed-end covered call funds that existed during 2007-2009. That was the last time the aforementioned big risk was realized. So it is understandable that most investors today don’t think about it. Or if they do, they assign a low probability to it actually occurring. This article is not about bashing any ETF. In fact, I have often written that covered call ETFs pair up nicely with inverse ETFs, which attack the direct risk of plunging stock prices. It's an easy problem for risk management-driven investors to solve. But they have to want to solve it. And they have to recognize that the risk exists in the first place. Hopefully, they will come to appreciate the risks as well as the rewards of covered call ETFs, in a way that allows them to be proactive in preventing great losses. Rob Isbitts, founder of Sungarden Investment Publishing, is a semi-retired chief investment officer, whose current research is found here at Barchart, as well as at his ETF Yourself subscription service on Substack. On the date of publication, Rob Isbitts did not have (either directly or indirectly) positions in any of the securities mentioned in this article. All information and data in this article is solely for informational purposes. For more information please view the Barchart Disclosure Policy here.
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