UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 8-K
CURRENT REPORT
Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934
Date of Report (Date of earliest event reported): October 13, 2004
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BULL RUN CORPORATION
(Exact name of registrant as specified in its charter)
GEORGIA 0-9385 58-2458679
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(State or other (Commission File (IRS Employer
jurisdiction of Number) Identification No.)
incorporation)
4370 PEACHTREE ROAD, ATLANTA, GEORGIA 30319
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(Address of principal executive offices) (Zip Code)
(404) 266-8333
(Registrant's telephone number, including area code)
Check the appropriate box below if the Form 8-K filing is intended to
simultaneously satisfy the filing obligation of the registrant under any of the
following provisions:
[ ] Written communications pursuant to Rule 425 under the Securities Act
(17 CFR 230.425)
[ ] Soliciting material pursuant to Rule 14a-12 under the Exchange Act
(17 CFR 240.14a-12)
[ ] Pre-commencement communications pursuant to Rule 14d-2(b) under the
Exchange Act (17 CFR 240.14d-2(b))
[ ] Pre-commencement communications pursuant to Rule 13e-4(C) under the
Exchange Act (17 CFR 240.13e-4(c))
ITEM 8.01 OTHER EVENTS
On October 13, 2004, Bull Run Corporation issued a press release reporting that
its wholly-owned operating subsidiary, Host Communications, Inc., been awarded,
along with Gray Television, Inc., athletic multimedia rights by the University
of Kentucky under a 10-year agreement. Certain executive officers and
significant stockholders of Bull Run are also executive officers and significant
stockholders of Gray. Host and Gray will share equally the costs of the rights,
and will jointly administer and manage the rights over the term of the
agreement.
ITEM 9.01 FINANCIAL STATEMENTS AND EXHIBITS
(c) Exhibits -
Exhibit 99 - Press release dated October 13, 2004
SIGNATURES
Pursuant to the requirements of the Securities Exchange Act of 1934, the
registrant has duly caused this report to be signed on its behalf by the
undersigned hereunto duly authorized.
Date: October 13, 2004 BULL RUN CORPORATION
By: /s/ FREDERICK J. ERICKSON
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Frederick J. Erickson
Vice President - Finance,
Chief Financial Officer, Treasurer
and Assistant Secretary
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