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                       SECURITIES AND EXCHANGE COMMISSION

                             WASHINGTON, D.C. 20549

                                    FORM 8-K

                                 CURRENT REPORT


                       Pursuant to Section 13 or 15(d) of
                       the Securities Exchange Act of 1934

        Date of Report (Date of earliest event reported): August 7, 2001


                              BULL RUN CORPORATION
             ------------------------------------------------------
             (Exact name of registrant as specified in its charter)


  GEORGIA                      0-9385                        58-2458679
(State or other           (Commission File                  (IRS Employer
jurisdiction of                Number)                   Identification No.)
incorporation)

                   4370 PEACHTREE ROAD, ATLANTA, GEORGIA 30319
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               (Address of principal executive offices) (Zip Code)


                                 (404) 266-8333
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              (Registrant's telephone number, including area code)



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ITEM 4.  CHANGE IN REGISTRANT'S CERTIFYING ACCOUNTANTS

(a)      The following sets forth the information required by Item 304(a)(1) of
         Regulation S-K:

         (i)      On August 7, 2001 Ernst & Young LLP was dismissed as the
                  Company's principal accountant.

         (ii)     The reports of Ernst & Young LLP on the Company's financial
                  statements for the year ended June 30, 2000, the six months
                  ended June 30, 1999 and the year ended December 31, 1998 did
                  not contain an adverse opinion or a disclaimer of opinion, and
                  were not qualified or modified as to uncertainty, audit scope
                  or accounting principles, except for the reference to the
                  reports of Arthur Andersen LLP on the financial statements of
                  Rawlings Sporting Goods Company, Inc. ("Rawlings," a
                  corporation in which the Company has a 10% interest), which
                  reports were furnished to Ernst & Young LLP. Insofar as Ernst
                  & Young's opinion on the Company's consolidated financial
                  statements related to data included for Rawlings, Ernst &
                  Young's opinion was based solely on the report of Rawlings'
                  auditors, Arthur Andersen LLP.

         (iii)    The decision to change accountants was recommended by the
                  Company's Audit Committee and approved by the Company's Board
                  of Directors.

         (iv)     During the year ended June 30, 2000, the six months ended June
                  30, 1999 and the year ended December 31, 1998 and through
                  August 7, 2001, there were no disagreements with Ernst & Young
                  LLP on any matter of accounting principles or practices,
                  financial statement disclosures or audit scope or procedure,
                  which disagreements if not resolved to the satisfaction of
                  Ernst & Young LLP would have caused them to make reference
                  thereto in their reports on the financial statements for such
                  periods.

         (v)      During the year ended June 30, 2000, the six months ended June
                  30, 1999 and the year ended December 31, 1998 and through
                  August 7, 2001, there have occurred none of the "reportable
                  events" listed in Item 304(a)(1)(v) of Regulation S-K.

(b)      The Company has requested that Ernst & Young LLP furnish a letter
         addressed to the SEC stating whether or not it agrees with the above
         statements. A copy of such letter, dated August 10, 2001, is filed as
         Exhibit 16.1 to this Form 8-K.

(c)      The Company has retained PricewaterhouseCoopers LLP as its principal
         independent accountants, effective August 7, 2001.

ITEM 7.           EXHIBITS

     16.1         Letter from Ernst & Young LLP confirming their agreement with
                  the information contained in this filing.

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                                    SIGNATURE


         Pursuant to the requirements of the Securities Exchange Act of 1934,
the registrant has duly caused this report to be signed on its behalf by the
undersigned thereto duly authorized.


August 13, 2001                      BULL RUN CORPORATION


                                     By: /s/ FREDERICK J. ERICKSON
                                         --------------------------
                                         Frederick J. Erickson
                                         Vice President - Finance and Treasurer

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