London, UK - January 17, 2023 - So much can change in the world of SEO in the space of just one year. Best practice in 2022 may not work for businesses as we venture into 2023, and algorithm changes necessitate a shift in our digital marketing strategies. But when it comes to SEO, the real question is - is link building still important? Will it future-proof your SEO efforts or is it a time-sink that offers no real long-term benefit?

To get to the bottom of link building and its value in terms of SEO strategy, digital marketing experts at The Brains analyse the value they offer, why backlinking continues to be a focus for many businesses, and the best ways to gain high-value backlinks in 2023 and beyond.

Samantha Lyon, Senior Account Manager for Digital PR at The Brains, says:

"All the evidence we have so far indicates that backlinks to a given domain remain one of the most important ranking factors. In order to compete, you need to put in the effort and build links from relevant, respected referring domains. Your competitors are doing it, after all - if you don't, you will ultimately fall behind.

At their root, backinks act as quality and trust signals, but they can also increase traffic, improve brand awareness and, ultimately, boost conversions. Determining the ROI of each individual link is near-impossible, but your backlink profile as a whole will work to boost your rankings and visibility."

To read this guide in full, click the link below:

https://thebrainsmarketing.co.uk/news-insights/news/seo-outreach-still-important-in-2023/

About The Brains

The Brains is a leading digital marketing agency in London, focused on strategies that offer unbeatable ROI and long-term business success. The Brains offers PPC, content marketing and link building services, among others.

For more information, please contact:

Jonathan Lemer, Director, The Brains

Email: jonathan@thebrains.co.uk

Telephone: 0333 050 7328

LinkedIn: https://www.linkedin.com/company/thebrainsmarketing

Website: https://thebrainsmarketing.co.uk

Media Contact
Company Name: The Brains
Contact Person: Jonathan Lemer, Director
Email: Send Email
Phone: 0333 050 7328
Country: United Kingdom
Website: https://thebrainsmarketing.co.uk