Digitizing streetwear: bridging the gap between physical & digital.

LOS ANGELES - March 1, 2023 - PRLog -- Supercute World™, the brand that creates fun-loving and whimsical art, toys, and streetwear, is excited to announce a collaboration with Merchadise™, a custom merch and AI powered apparel provider. Together, the two companies will launch a new streetwear line, initially available only on Supercuteworld.com with special perks and privileges to Supercute World's NFT holders.

"We're thrilled to partner with industry experts Merchadise™ to launch our new collection of Supercute™ Streetwear, and involve our community in the creative process with our AI-powered custom design portal," said Mic, CEO of Supercute World™.

Launching March 2023, Supercute™ Streetwear will feature gender neutral streetwear staples for the whole family, including hoodies, sweats, tees, beanies and more!. All apparel and materials have been meticulously designed, and sourced from the same factories as some of top streetwear brands globally.

Then later this Spring, Supercute World™ will roll out its highly anticipated AI-powered custom design portal, allowing its NFT holders to design unique 1/1 merch featuring their own NFT, with over 100,000 design permutations per item. All custom merch will be NFC enabled to create a digital twin, and position holders and the brand for an eventual metaverse cross-over.

"Supercute's designs and art is something you don't see too often, and my team is committed to helping them build the best digitally enabled streetwear brand the world's ever seen!" said Alex Phelan, CEO of Merchadise™.

About Supercute World:

Supercute World™ is a children's entertainment brand that spans across toys, clothing, animated cartoon series and NFTs.

The Supercute family of characters were designed by the legendary artist Luis Albornoz (Chocotoy), who has collaborated with Adidas, Superplastic, JBALVIN and most recently NETFLIX on their series of toys. Each character has a cute aesthetic combined with a streetwear fashion sense.

The founders are a husband & wife team, ex-Google/Youtube execs, who've founded and sold multiple award-winning businesses in the toy space. To date their toys have sold millions globally. Eg. Moonlite Storybook Projector

About Merchadise™:

Merchandise's eCommerce ecosystem makes it easy to create and sell custom products, without worrying about inventory or supply chain management. Its innovative AI-powered Print-On-Demand technology reduces waste and eliminates stranded inventory; creating hassle-free custom merch experiences for brands.  This approach not only benefits the environment, but also allows for greater flexibility in product offerings and faster delivery times. Merchandise™'s technology-enabled solutions facilitate the creation of advanced merch programs for global brands, providing end-to-end support, from product ideation to logistics and customer management.

As a seasoned collaborator with leading NFT projects, Merchadise™ teamed up with World of Women™ to launch its first-ever token-gated merch experience, through Merchandise™'s Web3 platform: Merchproof™. On November 21st, WoW Galaxy™ NFT holders were able to connect their wallets and gain access to two different merch experiences: The World of Women Galaxy Merch Drop and The Merch Imprint Configurator. The personalized merch configurator allowed WoW holders to design their own unique products by placing their NFTs on different apparel templates, designed by Merchadise's creative team and WoW's Co-Founder and Creative Director, Yam Karkai. With over 700,000 potential unique products available, the WoW Galaxy merch activation was a limited-time experience, giving collectors only a couple of weeks to create and purchase their one-of-a-kind WoW products.

Alex Phelan, the CEO of Merchadise™, is an expert in the eCommerce and customized products industry, with a long-standing career dating back to his involvement in Teespring's founding team and the co-development of a state-of-the-art Print-On-Demand system known as OvalJet, back in 2017.

Merchadise™ is a custom merch and eCommerce services company that offers a wide range of products for top brands and creators. For more information, visit Merchadise.com

Media Contact
Supercute World™
info@supercuteworld.com
Photos: (Click photo to enlarge)



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