FORM 4 Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP OF SECURITIES Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934, Section 17(a) of the Public Utility Holding Company Act of 1935 or Section 30(h) of the Investment Company Act of 1940

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1. Name and Address of Reporting Person * ROBINSON J MACK   2. Issuer Name and Ticker or Trading Symbol BULL RUN CORP [BULL] 5. Relationship of Reporting Person(s) to Issuer (Check all applicable) __X__ Director __X__ 10% Owner __X__ Officer (give title below) _____ Other (specify below) Chairman (Last) (First) (Middle) 4370 PEACHTREE ROAD NE 3. Date of Earliest Transaction (Month/Day/Year) 02/07/2005 (Street) ATLANTA, GA 30319 4. If Amendment, Date Original Filed(Month/Day/Year) 6. Individual or Joint/Group Filing(Check Applicable Line) _X_ Form filed by One Reporting Person ___ Form filed by More than One Reporting Person (City) (State) (Zip) Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned

1.Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4) Code V Amount (A) or (D) Price Common Stock, $.01 par value 02/07/2005   J(1)   25,000 A $ 0.6 2,767,478 D   Common Stock, $.01 par value 02/07/2005   J(2)   343,333 A $ 0.66 3,110,811 D   Common Stock, $.01 par value 01/21/2005   P V 1,000 A $ 0.52 61,210 I by Spouse (3) Common Stock, $.01 par value 02/01/2005   P V 5,000 A $ 0.52 66,210 I by Spouse (3) Common Stock, $.01 par value               58,320 I by Trust for Child (4) Common Stock, $.01 par value               42,800 I by Trust for Child (5) Common Stock, $.01 par value               19,200 I by JMR Foundation Common Stock, $.01 par value               206,179 I by Delta Life Insurance Co. (6) Common Stock, $.01 par value               72,724 I by Delta Fire Insurance Co. (7) Common Stock, $.01 par value               76,335 I by Bankers Fidelity (8) Common Stock, $.01 par value               61,335 I by Georgia Casualty & Surety (9) Common Stock, $.01 par value               44,324 I by Gulf Capital Services, Ltd. (10) Common Stock, $.01 par value               266,059 I By General Partnership (11)

Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
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Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)

1. Title of Derivative Security (Instr. 3)

2. Conversion or Exercise Price of Derivative Security

3. Transaction Date (Month/Day/Year)

3A. Deemed Execution Date, if any (Month/Day/Year)

4. Transaction Code (Instr. 8)

5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4, and 5)

6. Date Exercisable and Expiration Date (Month/Day/Year)

7. Title and Amount of Underlying Securities (Instr. 3 and 4)

8. Price of Derivative Security (Instr. 5)

9. Number of Derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)

10. Ownership Form of Derivative Security: Direct (D) or Indirect (I) (Instr. 4)

11. Nature of Indirect Beneficial Ownership (Instr. 4)

Code

V

(A)

(D)

Date Exercisable

Expiration Date

Title

Amount or Number of Shares

Option to Purchase

$ 14.85

04/23/2002(12)

04/23/2006

Common Stock, $.01 par

35,000

1

D

Reporting Owners

Reporting Owner Name / Address	Relationships
	Director	10% Owner	Officer	Other
ROBINSON J MACK 4370 PEACHTREE ROAD NE ATLANTA, GA 30319	X	X	Chairman

Signatures

FREDERICK J. ERICKSON attorney in fact for J. MACK ROBINSON		02/07/2005
**Signature of Reporting Person		Date

Explanation of Responses:

*	If the form is filed by more than one reporting person, see Instruction 4(b)(v).
**	Intentional misstatements or omissions of facts constitute Federal Criminal Violations. See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
(1)	Directors fee paid pursuant to board of directors resolution.
(2)	Stock compensation pursuant to board of directors resolution.
(3)	Owned by spouse, Harriett J. Robinson.
(4)	Owned by Harriett J. Robinson, Trustee U/A 8/25/84 FBO Jill E. Robinson.
(5)	Owned by Harriett J. Robinson, Trustee U/A 8/25/84 FBO Robin M. Robinson.
(6)	Owned by Delta Life Insurance Co., of which the reporting person is Chairman & President.
(7)	Owned by Delta Fire & Casualty Insurance Co., of which the reporting person is Chairman & President.
(8)	Owned by Bankers Fidelity Life Insurance Company, a wholly-owned subsidiary of Atlantic American Corporation, of which the reporting person is Chairman of the Board.
(9)	Owned by Georgia Casualty & Surety Insurance Co., of which the reporting person is Chairman.
(10)	Owned by Gulf Capital Services, Ltd., which is a family-owned limited partnership.
(11)	The reporting person is a general partner of the Robinson-Prather Partnership, which beneficially owns these securities.
(12)	Exercisable in 11,650 share increments on 4/23/02 and 4/23/03, and 11,700 share increment on 4/23/04.

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