SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549
                                    ________

                                    FORM 6-K

                        REPORT OF FOREIGN PRIVATE ISSUER
                      PURSUANT TO RULE 13a-16 OR 15d-16 OF
                       THE SECURITIES EXCHANGE ACT OF 1934

                          For the month of April, 2004

                                  Serono S.A.
                      -----------------------------------
                              (Registrant's Name)

                            15 bis, Chemin des Mines
                                Case Postale 54
                                CH-1211 Geneva 20
                                  Switzerland
                      -----------------------------------
                    (Address of Principal Executive Offices)

                                    1-15096
                      -----------------------------------
                              (Commission File No.)

     (Indicate  by  check  mark whether the registrant files or will file annual
reports under cover of Form 20-F or Form 40-F.)

     Form  20-F   X    Form  40-F
                -----             -----

     (Indicate  by  check  mark  if the registrant is submitting the Form 6-K in
paper  as  permitted  by  Regulation  S-T  Rule  101  (b)(1).)
                                                               -----

     (Indicate  by  check  mark  if the registrant is submitting the Form 6-K in
paper  as  permitted  by  Regulation  S-T  Rule  101  (b)(7).)
                                                               -----

     (Indicate  by  check  mark  whether  the  registrant  by  furnishing  the
information contained in this form is also thereby furnishing the information to
the  Commission  pursuant to Rule 12g3-2(b) under the Securities Exchange Act of
1934.)

     Yes      No X
         ---    ---

     (If  "Yes"  is  marked,  indicate  below  the  file  number assigned to the
registrant  in  connection  with  Rule  12g3-2(b):  82-      )
                                                       ------



                                                                          SERONO




Media  Release



FOR  IMMEDIATE  RELEASE
-----------------------

      POSITIVE RESULTS FOR RAPTIVA(R) (EFALIZUMAB) IN FIRST PSORIASIS STUDY
                          OUTSIDE OF THE UNITED STATES

                Treatment response in line with previous studies

GENEVA,  SWITZERLAND  -  APRIL  30,  2004  -  Serono (virt-x: SEO and NYSE: SRA)
announced  today  the  results  from  the  CLEAR  trial,  the  first  randomized
placebo-controlled,  study with Raptiva(R) (efalizumab) conducted outside of the
United  States.  The  results  of  CLEAR  demonstrate  that  Raptiva is safe and
efficacious.  They are also consistent with the previous trials which formed the
basis  for  the  approval  of  Raptiva  for  chronic  moderate-to-severe  plaque
psoriasis  in  the  US  and  Switzerland.

In  the  793  patient multi-center study, 31.4% of patients treated with Raptiva
once  a  week  for  a  period of 12 weeks showed a 75% or greater improvement in
their Psoriasis Area and Severity Index  (PASI 75) score versus 4.2% of patients
on  placebo  (p<0.0001).  In  addition 53.7% achieved 50 percent or greater PASI
score improvement (PASI 50), versus 14.4% in the placebo group (p<0.0001).

CLEAR  is  also  the  first  prospective  study  with  a biological treatment in
patients  whose  psoriasis  cannot  be  controlled  by, are intolerant to or are
contraindicated to other currently available systemic therapies.  The results in
this  sub-group  of  526  patients  are  also consistent with the results in the
broader  moderate-to-severe  population.

In this sub-group,  29.5% of patients treated with Raptiva showed improvement in
their PASI 75 score after 12 weeks of therapy versus 2.7% on placebo (p<0.0001).
In addition 52% achieved 50 percent or greater PASI score improvement (PASI 50),
versus  12%  in  the  placebo  group  (p<0.0001).

 "These  results  confirm  that  Raptiva  is  effective  in  psoriasis patients,
including  those whose needs are not met by current treatments," said Dr. Franck
Latrille,  Senior Executive Vice President Global Product Development of Serono.
"This study broadens the knowledge of psoriasis and of the therapeutic impact of
Raptiva  in  this  life-ruining  disease."

The  CLEAR  study  was randomized in a 2:1 ratio (Raptiva/placebo), with Raptiva
patients  being  treated with a weekly 1mg/kg subcutaneous injection.  The study
was  undertaken  across  Europe  and  in  Canada,  Australia, Israel and Mexico.

Full results will be presented for the first time to the scientific community at
the  current  EADV  (European  Academy  of  Dermatology  and  Venerology) Spring
Congress  in  Budapest  at  11.00am  tomorrow,  Saturday  1st  May.


                                                                             1/3

ABOUT  RAPTIVA(R)

Raptiva(R)  is  a  humanized  therapeutic  antibody  designed to selectively and
reversibly  block  the  activation, reactivation and trafficking of T-cells that
lead  to  the  development  of  psoriasis symptoms. In clinical studies, Raptiva
demonstrated  a  rapid  onset  of action in the reduction of symptoms associated
with  psoriasis,  in some patients within four weeks of initiating treatment. In
the  U.S, Raptiva is administered once weekly via subcutaneous injection and can
be  self-administered  by  patients  at  home.

Serono  has  the  rights  to develop and market Raptiva worldwide outside of the
United  States  and  Japan.  On  March  16,  2004, Serono announced approval for
Raptiva  in  Switzerland  for  adult  patients  with  moderate-to-severe  plaque
psoriasis.  Serono  announced in February 2003 that it had submitted a Marketing
Authorization  Application  (MAA)  to  the European Agency for the Evaluation of
Medicinal  Products  (EMEA) for European Union Approval of RAPTIVA in psoriasis.
Serono  anticipates  a  final  decision  during  the  second  half  of  2004.

Development and marketing rights in the United States remain with Genentech Inc.
(NYSE:DNA)  and its U.S. partner XOMA (Nasdaq: XOMA). Raptiva has been available
since  November 2003 in the U.S. for the treatment of moderate-to-severe chronic
plaque  psoriasis  in  adults  aged  18 or older who are candidates for systemic
therapy  or  phototherapy.

More  than  3,500  patients have been studied with Raptiva to date, creating the
largest  existing database of patients treated with an approved biologic therapy
for  psoriasis.


ABOUT  PSORIASIS

Psoriasis  is  a  T-cell  mediated  disease  which  occurs  when skin cells grow
abnormally,  resulting in thick, red, scaly, inflamed patches. Plaque psoriasis,
the most common form of the disease is characterized by inflamed patches of skin
("lesions")  topped with silvery white scales. Psoriasis can be limited to a few
spots  or  involve  extensive  areas of the body, appearing most commonly on the
scalp,  knees, elbows and trunk. Although it is highly visible, psoriasis is not
a  contagious  disease.  While  there  are a number of medications that may help
control the symptoms of psoriasis, there currently is no known cure.


                                                                             2/3

ABOUT  SERONO

Serono  is  a  global  biotechnology  leader.  The Company has seven recombinant
products,  Rebif(R),  Gonal-F(R),  Luveris(R),  Ovidrel(R)/Ovitrelle(R),
Serostim(R), Saizen(R) and Zorbtive(TM) (Luveris(R) is not approved in the USA).
In  addition to being the world leader in reproductive health, Serono has strong
market  positions  in  neurology,  metabolism and growth. The Company's research
programs  are  focused  on  growing  these  businesses  and  on establishing new
therapeutic  areas.  Currently,  there  are approximately 30 ongoing development
projects.

In  2003,  Serono  achieved  worldwide revenues of US$2,018.6 million, and a net
income  of  US$390.0 million, making it the third largest biotech company in the
world. Its products are sold in over 90 countries. Bearer shares of Serono S.A.,
the  holding company, are traded on the virt-x (SEO) and its American Depositary
Shares  are  traded  on  the  New  York  Stock  Exchange  (SRA).

                                       ###


Some  of  the  statements  in  this  press  release  are  forward  looking. Such
statements  are inherently subject to known and unknown risks, uncertainties and
other  factors  that  may  cause  actual results, performance or achievements of
Serono  S.A.  and  affiliates  to be materially different from those expected or
anticipated  in  the  forward-looking statements. Forward-looking statements are
based on Serono's current expectations and assumptions, which may be affected by
a  number  of  factors, including those discussed in this press release and more
fully  described  in  Serono's  Annual  Report  on Form 20-F filed with the U.S.
Securities  and Exchange Commission on March 25, 2004. These factors include any
failure  or  delay  in  Serono's ability to develop new products, any failure to
receive  anticipated  regulatory  approvals,  any  problems  in  commercializing
current  products  as  a  result of competition or other factors, our ability to
obtain  reimbursement  coverage  for  our  products,  and government regulations
limiting  our  ability  to  sell  our  products. Serono has no responsibility to
update the forward-looking statements contained in this press release to reflect
events  or  circumstances  occurring  after  the  date  of  this  press release.

                                       ###



FOR MORE INFORMATION, PLEASE CONTACT:

CORPORATE  MEDIA  RELATIONS:     CORPORATE INVESTOR RELATIONS:
Tel:  +41 22 739 36 00           Tel:  +41 22 739 36 01
Fax:  +41 22 739 30 85           Fax:  +41 22 739 30 22
http://www.serono.com            Reuters:  SEO.VX / SRA.N
---------------------            Bloomberg:  SEO VX / SRA US

                                 INVESTOR RELATIONS, USA:
                                 Tel:  +1 781 681 2552
                                 Fax:  +1 781 681 2912


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                                   SIGNATURES

     Pursuant  to  the  requirements of the Securities Exchange Act of 1934, the
registrant  has  duly  caused  this  report  to  be  signed on its behalf by the
undersigned,  thereunto  duly  authorized.



                                              SERONO S.A.
                                              a Swiss corporation
                                              (Registrant)



April 30, 2004                           By:  /s/  Francois Naef
                                              -----------------------------
                                              Name:  Francois Naef
                                              Title: Secretary