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UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
 
SCHEDULE 14A
 
Proxy Statement Pursuant to Section 14(a) of the Securities
Exchange Act of 1934 (Amendment No.     )
 
Filed by the Registrant þ
 
Filed by a Party other than the Registrant o
 
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o  Preliminary Proxy Statement
o  Confidential, for Use of the Commission Only (as permitted by Rule 14a-6(e)(2))
o  Definitive Proxy Statement
þ  Definitive Additional Materials
o  Soliciting Material Pursuant to §240.14a-12
 
COCA-COLA BOTTLING CO. CONSOLIDATED
(Name of Registrant as Specified In Its Charter)
 
(Name of Person(s) Filing Proxy Statement, if other than the Registrant)
 
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o   Check box if any part of the fee is offset as provided by Exchange Act Rule 0-11(a)(2) and identify the filing for which the offsetting fee was paid previously. Identify the previous filing by registration statement number, or the Form or Schedule and the date of its filing.
 
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*** Exercise Your Right to Vote ***
IMPORTANT NOTICE Regarding the Availability of Proxy Materials

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COCA-COLA BOTTLING CO. CONSOLIDATED
(COCA-COLA BOTTLING CO. CONSOLIDATED LOGO)
COCA-COLA BOTTLING CO. CONSOLIDATED
4100 COCA-COLA PLAZA
CHARLOTTE, NC 28211

Meeting Information
Meeting Type:              Annual Meeting
For holders as of:       March 15, 2010
Date:       May 11, 2010           Time: 9:00 a.m. EDT
Location:
 
Corporate Center
4100 Coca-Cola Plaza
Charlotte, NC 28211
You are receiving this communication because you hold shares in the above named company.
This is not a ballot. You cannot use this notice to vote these shares. This communication presents only an overview of the more complete proxy materials that are available to you on the Internet. You may view the proxy materials online at www.proxyvote.com or easily request a paper copy (see reverse side).
We encourage you to access and review all of the important information contained in the proxy materials before voting.
See the reverse side of this notice to obtain proxy materials and voting instructions.


 

 

—— Before You Vote ——
How to Access the Proxy Materials
(NEMBER)
Proxy Materials Available to VIEW or RECEIVE:
NOTICE AND PROXY STATEMENT           ANNUAL REPORT
How to View Online:
Have the 12-Digit Control Number available (located on the following page) and visit: www.proxyvote.com.
How to Request and Receive a PAPER or E-MAIL Copy:
If you want to receive a paper or e-mail copy of these documents, you must request one. There is NO charge for requesting a copy. Please choose one of the following methods to make your request:
         
 
 
1) BY INTERNET:
 
www.proxyvote.com
 
 
2) BY TELEPHONE:
 
1-800-579-1639 
 
 
3) BY E-MAIL*:
 
sendmaterial@proxyvote.com
*  
If requesting materials by e-mail, please send a blank e-mail with the 12-Digit Control Number (located on the following page) in the subject line.
Requests, instructions and other inquiries sent to this e-mail address will NOT be forwarded to your investment advisor. Please make the request as instructed above on or before April 21, 2010 to facilitate timely delivery.
—— How To Vote ——
Please Choose One of the Following Voting Methods
Vote In Person: At the Meeting you will need to request a ballot to vote these shares. Please bring this Notice, or other evidence of stock ownership as of the record date, and a suitable form of personal photo identification for admission to the meeting. Please check the meeting materials for any special requirements for meeting attendance.
Vote By Internet: To vote now by Internet, go to www.proxyvote.com. Have the 12-Digit Control Number available and follow the instructions.
Vote By Phone or Mail: You can vote by phone or mail by requesting a paper copy of the materials, which will include a proxy card.


 

 

 

Voting Items
The Board of Directors recommends that you vote FOR the following:
 


       
1.  
Election of Directors
  
 
   
Nominees:
  
 
    01)   J. Frank Harrison, III
02)   H.W. McKay Belk
03)   Alexander B. Cummings, Jr.
04)   Sharon A. Decker
05)   William B. Elmore
06)   Deborah H. Everhart 		07)   Henry W. Flint
08)   Ned R. McWherter
09)   James H. Morgan
10)   John W. Murrey, III
11)   Dennis A. Wicker

(NEMBER)
The Board of Directors recommends you vote FOR the following proposal:
2.       A proposal to ratify the selection of PricewaterhouseCoopers LLP as our independent registered public accounting firm for fiscal year 2010.
NOTE: Such other business as may properly come before the meeting or any adjournment thereof. If any other matters properly come before the meeting or any adjournment thereof, the persons named in the proxy will vote in their discretion.


 

 

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