Sometimes the most innovative entrepreneurial ideas evolve accidently. Donna and Deborah Taylor, the founders of Sleep Sassy, know just how true this simple reality can be. Although Suffolk, Virginia is best known for peanuts and small-town charm, two ambitious siblings who originally hail from Newark, New Jersey, are putting the place on the map for a different reason. In a peaceful setting in Suffolk, Donna and Deborah are busy growing their home-based sleepwear enterprise. The Sleep Sassy line includes pants, shorts, nightgowns, sleep shirts and onesies for women. Each pajama set includes a matching satin-lined bonnet.
Although product details are well thought out, the entire enterprise happened by chance.
“I got the idea when my sister (Deborah) said that I looked a mess, saying that she didn’t like my mismatched nighty and headscarf. So instead of running around trying to find matching pieces, I decided to make my own,” Donna said. “I liked what I saw in the mirror and figured other people would too!
”Deborah explained that Sleep Sassy launched in 2019. At that time, the pair was new to the idea of running a sleepwear brand. Rather than feeling intimidated by trying something unfamiliar, the sisters did their homework to bring their dream of getting the business up and running to reality. Donna made the original prototype designs for their sleepwear line. She is a U.S. Army veteran and Deborah has a background in the pharmaceutical field. Despite their different professional backgrounds, the two-woman team took a business leap of faith.
Donna and Deborah learned how to sew in Home Economics class, while attending school as youth in N.J. Today, the pair pull from knowledge which was gained when sewing and cooking were once rites of passage for female students. The innovative thought of ensuring that matching pajama pieces make a nicer presentation shows that great ideas can start without big teams or big backers. Sleep Sassy’s customers can purchase merchandise in sizes small to 3X.
Finding the right fabric and manufacturer was more than a two-and half-year process, but hard work is paying off at a time when many individuals are spending more time at home. Lounging in comfortable attire has been on the rise.
“We wanted the matching bonnet for a more polished and presentable look. The bonnet is satin-lined to protect hair from frizz, dryness and breakage while sleeping or lounging,” Deborah said. “Our target buyer is anyone that likes a more polished, pulled together look, even while lounging at home.”
The savvy, sewing sisters illustrate that some elements of success require more than business strategy and hard work. Development of quality products and increasing brand recognition are winning components, too. Sleep Sassy’s Instagram feed https://www.instagram.com/sleepsassy serves as a visual reminder that two sisters are on a mission to help women sleep better.
Please visit https://www.sleepsassy.com/ to obtain more information about Sleep Sassy and to order sleepwear.
Media Contact
Company Name: Sleep Sassy Sleepwear
Contact Person: Donna Taylor
Email: Send Email
Phone: 757-809-1835
Country: United States
Website: https://www.sleepsassy.com/
