With $1.5 Million Backing from Top Sports Figures, Thread Performance Pioneers Nutrition Supplement for Emerging Athletes.
Jordan Palmer, a prominent Southern California entrepreneur and former NFL quarterback, is set to transform the sports nutrition landscape with the launch of Thread Performance, the first-ever supplement line formulated specifically for young athletes. The holistic product line addresses a crucial gap in the market, providing young athletes with the essential nutrition they need to excel in sports, school and overall development during crucial growth years.
Thread Performance has quickly garnered the support of influential sports industry figures, including AJ and Gary Vaynerchuk of VaynerSports and Jonathan Gordon at 1916, who have collectively invested $1.5 million in the company. This funding will accelerate Thread’s growth, product development, and marketing efforts, positioning the brand to become a trusted choice in the nutrition routines of young athletes nationwide.
Thread Performance is launching three revolutionary products: Daily Fuel, an all-in-one performance powder providing comprehensive nutrition; Daily Edge, energy-boosting capsules for sustained performance; and Daily Strength, an all-natural approach to muscle development leveraging a proprietary botanical blend to enhance muscle strength—each designed to meet the unique needs of teen athletes.
"After spending countless hours with young athletes, I recognized a gap in the Sports Nutrition market. Brands simply aren't formulating products with the developing body in mind. Teenagers experience significant changes, from rapid skeletal system growth to developing muscle groups, all while managing mental stresses. It's essential we consider these factors when formulating supplements for this demographic," said Jordan Palmer.
Palmer’s latest venture builds on a history of successful entrepreneurial endeavors. Palmer is the visionary behind QB Summits, an Orange County-based football training camp that has become the go-to destination for elite young athletes. He is also co-founder of Common Thread Collective (CTC) and Qalo Rings, a company that transformed the traditional wedding band market with silicone rings. With Thread Performance, Palmer is again bringing his passion for sports and innovation to the forefront, this time focusing on the next generation of athletes.
Southern California athletes: don’t miss your chance to stand out at our exclusive media day
Thread Performance is hosting an exclusive Media Day for the first 100 Southern California subscribers to celebrate the launch. This event offers a unique opportunity to engage directly with Jordan Palmer, experience the brand firsthand, and gain access to an NFL photographer for an authentic game day experience.
Event Details:
- In-game analysis: Jordan Palmer will break down the USC vs. Michigan game during a livestream, offering insights into what it takes to rise to the D1 level.
- NFL photographer photoshoot: Young athletes will have the chance to capture professional photos, which is ideal for recruiting profiles.
- Food, drinks & a surprise special guest
Thread Performance is now available for purchase at www.threadperformance.com. For press inquiries and more information, contact torie@thedigitalghost.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20240903741483/en/
"After spending countless hours with young athletes, I recognized a gap in the Sports Nutrition market. Brands simply aren't formulating products with the developing body in mind."
