How to Maximize ROI from an eCommerce Advertising Budget

With Americans spending hundreds of billions of dollars on online purchases every year, e-commerce is one of the largest platforms for trade in the country. It allows companies to significantly broaden their potential customer base and provides varied and affordable means of marketing and advertising.

With an estimated 2.5 million online retailers in the United States alone and 9.1 million on the entire globe, a proper marketing and advertising strategy will be…

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