Blueair Reveals New Air Purifier with Professional Grade Air Purification and Premium Design

The Classic Pro takes the fight against viruses and bacteria to the next level for a healthier home

Air wellness pioneer Blueair today unveiled its most advanced and powerful air purifier to date – the Classic Pro. Building on the award-winning Classic family of air purifiers, the new model is re-engineered with first-of-its-kind multi-layer filtration technology to deliver 40% more performance than before¹ and cleanse the air in rooms up to 1,413 square feet² in as little as 30 minutes.

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Elevate your home with professional-grade air purification. Introducing Classic Pro, the first and only air purifier with PhotonPure™ lighting technology that deactivates germs for an impeccably clean atmosphere. (Photo: Business Wire)

Blueair artfully engineered Classic Pro to provide long-lasting, advanced protection against indoor air pollutants that can adversely affect consumers’ quality of life. Equipped with Blueair’s proprietary HEPASilent™ dual filtration technology, the Classic Pro can quickly capture 99.97%³ of particles as small as 0.01 microns in size. The unique filtration process delivers more clean air faster while using less noise and energy than HEPA filtration alone⁴.

For an added layer of protection against particulates, the Classic Pro is the first air purifier to bring the patent-pending PhotonPure™ lighting technology to consumers’ homes. Previously only used in medical settings, this professional pioneering lighting technology targets the main filter’s surface with a safe violet light to reduce up to 91% of harmful viruses⁵ and bacteria⁶ trapped on the filter to prevent recirculation into the air. This visible protection is different from ultraviolet-C (UVC) lighting typically seen in air purifiers, as PhotonPure™ operates in a visible wavelength of 405nm compared with traditional UVC. The PhotonPure™ antibacterial lighting technology can ensure long-term, effective usage of the Classic Pro without degrading the air purifier’s filter materials and performance over time. The Classic Pro has a visible blue light that can be seen behind the filter, turning on every 10 minutes.

“Breathing in clean air is the cornerstone of a healthy life, and we designed the Classic Pro to bring professional grade, comprehensive protection to the homes of consumers,” said Andy Lu, CEO of Blueair. “This combination of industry-first advanced filtration technology and easy-to-use operation enacts a world of difference in our users' overarching wellness journey. The Classic Pro not only grants consumers more control of their health, but it also enables them to focus on enjoying their everyday life.”

Additional key features and upgrades include:

• Powerful filtration with enhanced germ protection: The Classic Pro is equipped with a powerful design of double fans and filters that quickly draw in dirty air through a large inlet area and then powerfully push out streams of clean air through the two side outlets. Inside the air purifier, five layers of filtration work together to help remove airborne particles through a pre-filter, electrostatic charge particles that stick to the main filter more effectively than a carbon filter to absorb odor. The last step is an added layer PhotonPure™ technology to deactivate the remaining germs trapped on the filter to prevent it from recirculating into the air.
• Swedish Design Made to Last: The refreshed design optimizes durability with premium steel that can be resistant to wear, abrasion and scratching to keep the air purifier in tip-top shape. With a sleek silhouette, accessible handle for easy transfer and feet for stability, users can also enjoy flexibility and seamless placement.
• Maximum Filtration, Minimum Noise: Thoughtfully designed with HEPASilent™ technology to deliver the highest possible filtration with the least obtrusive amount of noise.
• Smarter Air Purification: Connected intelligence allows consumers to access scheduling, air quality monitoring, and advanced, proprietary features, such as the RealTrack algorithm and Welcome Home functions, from anywhere using the Blueair app. Plus, they can enjoy voice control capabilities through an Amazon Alexa device.
• Set It and Forget It: Having an air purifier doesn’t have to be high-maintenance. Blueair’s Auto mode will adjust the fan speed by itself based on real-time pollution levels, while Eco Mode conserves energy by automatically putting the air purifier on standby until the particle sensor detects pollutants.

The Classic Pro uses a sophisticated laser sensor for reliable air quality monitoring. Consumers can quickly access real-time insights with a glanceable Air Quality Indicator (AQI) display on the unit's front that shows air quality with five colors corresponding to pollutant levels. Additionally, a front facing display provides detailed pollution level reading.

Blueair is committed to delivering best-in-class wellness solutions. Classic Pro is independently evaluated for performance by the AHAM Verifide program that confirms performance testing results for air purifiers are accurate and impartial across some of the most common pollutants – tobacco smoke, dust and pollen. Blueair air purifiers also meet CARB ozone emission limits and are certified for Zero Ozone emissions by Intertek. In fact, the Classic Pro consumes less energy than a light bulb⁷, so consumers can feel good about their purchase and their electrical bill.

For more information about the Blueair Classic Pro air purifier, please visit https://www.blueair.com/us/air-purifiers/classic-pro-cp7i/3729.html.

About Blueair

Blueair is a world-leading producer of air purification solutions for home and professional use. Founded in Sweden, Blueair delivers innovative, best-in-class, energy efficient products and services sold in more than 60 countries. Blueair is part of the Unilever family of brands.

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¹ Comparing CADR on high fan speed (Protect 7470i vs. Classic Pro CP7i)

² Based on AHAM AC-1

³ Tested on PM 2.5 up to 90 mins

⁴ When similar CADR was measured, Blueair models with mechanical and electrostatic filtration achieved less noise with less energy than same models with only H13 HEPA mechanical filtration.

⁵ Tested on S. aureus (48 hrs)

⁶ Tested on S. aureus (48 hrs)

⁷ Compared to a 60W incandescent lightbulb.

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