Ownership Submission
FORM 4
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP OF SECURITIES

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934, Section 17(a) of the Public Utility Holding Company Act of 1935 or Section 30(h) of the Investment Company Act of 1940
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(Print or Type Responses)
1. Name and Address of Reporting Person *
RILEY BRYANT R
   2. Issuer Name and Ticker or Trading Symbol
ITERIS, INC. [ITI] 		5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
_____ Director __X__ 10% Owner
_____ Officer (give title below) _____ Other (specify below)
(Last)
(First)
(Middle)
11100 SANTA MONICA BLVD., SUITE 810		 3. Date of Earliest Transaction (Month/Day/Year)
10/29/2007
(Street)

LOS ANGELES, CA US 90025		 4. If Amendment, Date Original Filed(Month/Day/Year)
 6. Individual or Joint/Group Filing(Check Applicable Line)
___ Form filed by One Reporting Person
_X_ Form filed by More than One Reporting Person
(City)
(State)
(Zip)
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1.Title of Security
(Instr. 3)		 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code
(Instr. 8)		 4. Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4 and 5)		 5. Amount of Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 3 and 4)		 6. Ownership Form: Direct (D) or Indirect (I)
(Instr. 4)		 7. Nature of Indirect Beneficial Ownership
(Instr. 4)
Code V Amount (A) or (D) Price
Common Stock               1,112,568 I Footnote 1 (1)
Common Stock               200,212 I Footnote 2 (2)
Common Stock               41,000 I Footnote 3 (3)
Common Stock 10/29/2007   S   28,900 D $ 3.5837 1,793,260 I Footnote 4 (4)
Common Stock               33,333 D (7)  

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Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security
(Instr. 3)		 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code
(Instr. 8)		 5. Number of Derivative Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4, and 5)		 6. Date Exercisable and Expiration Date
(Month/Day/Year)		 7. Title and Amount of Underlying Securities
(Instr. 3 and 4)		 8. Price of Derivative Security
(Instr. 5)		 9. Number of Derivative Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 4)		 10. Ownership Form of Derivative Security: Direct (D) or Indirect (I)
(Instr. 4)		 11. Nature of Indirect Beneficial Ownership
(Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Warrant to Purchase Common Stock $ 3.86             05/19/2004 05/18/2009 Common Stock 80,875   80,875 I Footnote 1 (1)
Warrant to Purchase Common Stock $ 4.03             05/19/2004 05/18/2009 Common Stock 77,505   77,505 I Footnote 1 (1)
Warrant to Purchase Common Stock $ 3.61             05/19/2004 05/18/2009 Common Stock 15,506   15,506 I Footnote 2 (2)
Warrant to Purchase Common Stock $ 3.86             05/19/2004 05/18/2009 Common Stock 21,998   21,998 D (7)  
Warrant to Purchase Common Stock $ 4.03             05/19/2004 05/18/2009 Common Stock 21,081   21,081 D (7)  
6% Convertible Debenture $ 3.61             05/19/2004 05/19/2009 Common Stock 88,644   88,644 (6) I Footnote 5 (5)
Warrant to Purchase Common Stock $ 3.86             05/19/2004 05/18/2009 Common Stock 10,352   10,352 I Footnote 5 (5)
Warrant to Purchase Common Stock $ 4.03             05/19/2004 05/18/2009 Common Stock 9,920   9,920 I Footnote 5 (5)

Reporting Owners

Reporting Owner Name / Address Relationships
 Director  10% Owner  Officer  Other
RILEY BRYANT R
11100 SANTA MONICA BLVD., SUITE 810
LOS ANGELES, CA US 90025		     X    
Riley Investment Partners Master Fund, L.P.
11100 SANTA MONICA BLVD., SUITE 810
LOS ANGELES, CA US 90025		     X    
Riley Investment Management LLC
11100 SANTA MONICA BLVD., SUITE 810
LOS ANGELES, CA US 90025		     X    

Signatures

 /s/ Bryant Riley   10/31/2007
**Signature of Reporting Person Date

Explanation of Responses:

* If the form is filed by more than one reporting person, see Instruction 4(b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations. See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
(1) Sole equity owner of Riley Investment Management LLC, General Partner of Riley Investment Partners Master Fund, L.P.
(2) Sole indirect equity owner of B. Riley and Co., LLC.
(3) Trustee of the B. Riley and Co. Retirement Trust.
(4) Sole equity owner of Riley Investment Management LLC, investment adviser to managed accounts of advisory clients, some of which are indirectly affiliated with Mr. Riley or Riley Investment Partners Master Fund, L.P.
(5) Custodian for Mr. Riley's children.
(6) As converted to common stock basis.
(7) Joint account holder with spouse.
 
Remarks:
The transactions reported resulted from a transfer of securities from an investment advisory client of Riley Investment Management LLC, including in connection with a liquidation of such client's account.

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