SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
Schedule 13G
Under the Securities Exchange Act of 1934
(Amendment No. 7)
Fresh Brands Inc.
_____________________
(Name of Issuer)
Common Stock
____________________
(Title of Class of Securities)
35803U108
____________
(CUSIP Number)
December 31, 2003
(Date of Event Which Requires Filing of this Statement)
Check the appropriate box to designate the rule pursuant to which this Schedule
is filed:
[X] Rule 13d-1(b)
[ ] Rule 13d-(c)
[ ] Rule 13d-1(d)
*The remainder of this cover page shall be filled out for a reporting person's
initial filing on this form with respect to the subject class of securities, and
for any subsequent amendment containing information which would alter the
disclosures provided in a prior cover page.
Check the following box if a fee is being paid with this statement. (A fee is
not required only if the filing person: (1) has a previous statement on file
reporting beneficial ownership of more than five percent of the class of
securities described in Item 1; and (2) has filed no amendment subsequent
thereto reporting beneficial ownership of five percent or less of such class.)
(See Rule 13d-7.) [ ]
The information required in the remainder of this cover page shall not be deemed
to be "filed" for the purpose of Section 18 of the Securities Exchange Act of
1934 ("Act") or otherwise subject to the liabilities of that section of the Act
but shall be subject to all other provisions of the Act (however, see the
Notes).
Page 1 of 5
CUSIP No. 35803U108 13G Page 2 of 5
1) Name of Reporting Person
S.S. or I.R.S. Identification No. of Reporting Person:
MARSHALL & ILSLEY CORPORATION, I.D. No. 39-0452805
2) Check the Appropriate Box if a Member of a Group (See Instructions):
(a) [ ]
(b) [ ]
3) SEC Use Only
4) Citizenship or Place of Organization: Wisconsin
Number of Shares Beneficially Owned by Each Reporting Person With:
5) Sole Voting Power: 0
6) Shared Voting Power: 388,343*
7) Sole Dispositive Power: 0
8) Shared Dispositive Power: 388,343*
9) Aggregate Amount Beneficially Owned by Each Reporting Person: 388,343*
*Beneficial ownership of 388,343 shares is specifically disclaimed.
See Item 4.
10) Check if the Aggregate Amount in Row (9) Excludes Certain Shares
(See Instructions): N/A
11) Percent of Class Represented by Amount in Row 9: 7.79%
12) Type of Reporting Person (See Instructions): HC
CUSIP No. 35803U108 13G Page 3 of 5
Item 1(a). Name of Issuer: Fresh Brands Inc.
Item 1(b). Address of Issuer's Principal Executive Offices:
2215 Union Avenue
Sheboygan, WI 53081
Item 2(a). Name of Person Filing:
Marshall & Ilsley Corporation
Item 2(b). Address or Principal Business Office or, if none, Residence:
770 North Water Street
Milwaukee, Wisconsin 53202
Item 2(c). Citizenship: Wisconsin Corporation
Item 2(d). Title of Class of Securities: Common Stock
Item 2(e). CUSIP Number: 35803U108
Item 3. If this statement is filed pursuant to rules 13d-1 (b) (1), or
13d-2 (b), check whether the person filing is a:
(a) [ ] Broker or dealer registered under Section 15 of the Act
(b) [ ] Bank as defined in Section 3 (a) (6) of the Act
(c) [ ] Insurance Company as defined in Section 3 (a) (19) of the Act
(d) [ ] Investment Company registered under Section 8 of the
Investment Company Act
(e) [ ] Investment Adviser registered under Section 203 of the
Investment Advisers Act of 1940
(f) [ ] Employee Benefit Plan, Pension fund which is subject to the
provisions of the Employee Income Security Act of 1974 or
Endowment fund: see Sec. 240.13d-1(b)(1)(ii)(F)
(g) [XX] Parent Holding Company, in accordance with
Sec. 240.13d-1 (b)(1)(ii)(G) (Note: See Item 7)
(h) [ ] Group, in accordance with Sec. 240.13d-1 (b) (1) (h) (H)
Item 4. Ownership.
(a) Amount Beneficially Owned: 388,343*
(b) Percent of Class: 7.79%
(c) Number of shares as to which such person has:
(i) Sole power to vote or to direct the vote: 0
(ii) Shared power to vote or to direct the vote: 388,343*
(iii) Sole power to dispose or to direct the disposition of: 0
(iv) Shared power to dispose or to direct the disposition of: 388,343*
*Includes 388,343 shares held in one or more employee benefit plans, where the
Marshall & Ilsley Trust Company N.A., as custodian, may be viewed as having
voting or dispositive authority in certain situations pursuant to Department of
Labor regulations or interpretations or federal case law. Pursuant to SEC Rule
13d-4, inclusion of such shares in this statement shall not be construed as an
admission that the Reporting Person or its subsidiaries are, for purposes of
Sections 13(d) or 13(g) of the Act, the beneficial owners of such securities.
CUSIP No. 35803U108 13G Page 4 of 5
Item 5. Ownership of Five Percent or Less of a Class.
If this statement is being filed to report the fact that as of the date hereof
the reporting person has ceased to be the beneficial owner of more than five
percent of the class of securities, check the following [ ].
Item 6. Ownership of More than Five Percent on Behalf of Another Person.
The following person is believed to have the right to receive or the power to
direct the receipt of dividends from, or the proceeds from the sale of more than
5% of the subject securities:
Fresh Brands Distributing, Inc. Retirement Savings Plan
Item 7. Identification and Classification of the Subsidiary which Acquired
the Security Being Reported on by the Parent Holding Company.
The parent holding company has filed this schedule pursuant to Rule
13d-1(b)(1)(ii)(g) and each relevant subsidiary hereby consents to the filing
of this statement on its behalf by the parent company:
Marshall & Ilsley Trust Company N.A.
a national banking association
(successor to Marshall & Ilsley Trust Company,
a Wisconsin banking corporation)
Tax Identification No. 39-1186267
Item 8. Identification and Classification of Members of the Group.
Not applicable
Item 9. Notice of Dissolution of Group.
Not applicable
CUSIP No. 35803U108 13G Page 5 of 5
Item 10. Certification.
The following certification shall be included if the statement is filed pursuant
to Rule 13d-1 (b):
By signing below I certify that, to the best of my knowledge and belief, the
securities referred to above were acquired in the ordinary course of business
and were not acquired for the purpose of and do not have the effect of changing
or influencing the control of the issuer of such securities and were not
acquired in connection with or as a participant in any transaction having such
purposes or effect.
Signature.
After reasonable inquiry and to the best of my knowledge and belief, I certify
that the information set forth in this statement is true, complete and correct.
Date: February 10, 2004
Signature: /s/ R.J. Erickson
Name/Title: R.J. Erickson, Senior Vice President & General Counsel