UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
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FORM 8-K
CURRENT REPORT
PURSUANT TO SECTION 13 OR 15(d) OF THE
SECURITIES EXCHANGE ACT OF 1934
Date of report (Date of earliest event reported): March 15, 2004
NEWELL RUBBERMAID INC.
(Exact Name of Registrant as Specified in its Charter)
Delaware 1-9608 36-3514169
(State or Other Jurisdiction (Commission (IRS Employer
of Incorporation) File Number) Identification No.)
10 B Glenlake Parkway
Suite 600
Atlanta, Georgia 30328
(Address of Principal Executive (Zip Code)
Offices)
Registrant's telephone number, including area code: (770) 670-2232
Item 7. Financial Statements and Exhibits.
(c) Exhibits.
EXHIBIT
NUMBER DESCRIPTION
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99.1 Press Release captioned "Newell Rubbermaid
Realigns Segment Reporting," dated March 15, 2004,
issued by Newell Rubbermaid Inc.
Item 12. Results of Operations and Financial Condition.
The information in this Report, including the Exhibit attached hereto,
is furnished pursuant to Item 12 of this Form 8-K. Consequently, it
is not deemed "filed" for the purposes of Section 18 of the Securities
Exchange Act of 1934, or otherwise subject to the liabilities of that
section. It may only be incorporated by reference in another filing
under the Exchange Act or Securities Act of 1933 if such subsequent
filing specifically references this Form 8-K.
On March 15, 2004, Newell Rubbermaid Inc. (the "Company") issued a
press release announcing that it has changed its segment reporting to
align public reporting with recent changes in management reporting. A
copy of the Company's press release, dated March 15, 2004, is attached
as Exhibit 99.1.
The press release contains non-GAAP financial measures. For purposes
of SEC Regulation G, a "non-GAAP financial measure" is a numerical
measure of a registrant's historical or future financial performance,
financial position or cash flows that excludes amounts, or is subject
to adjustments that have the effect of excluding amounts, that are
included in the most directly comparable measure calculated and
presented in accordance with GAAP in the statement of income, balance
sheet or statement of cash flows of the issuer; or includes amounts,
or is subject to adjustments that have the effect of including
amounts, that are excluded from the most directly comparable measure
so calculated and presented. Operating and statistical measures and
certain ratios and other statistical measures are not non-GAAP
financial measures. For purposes of the definition, GAAP refers to
generally accepted accounting principles in the United States.
Pursuant to the requirements of Regulation G, the Company has
provided, as a part of the press release, a reconciliation of each of
the non-GAAP financial measures to the most directly comparable GAAP
financial measure.
The Company has used the financial measures that are included in the
press release for several years, both in presenting its results to
stockholders and the investment community and in its internal
evaluation and management of its businesses. The Company's management
believes that these measures -- including those that are "non-GAAP
financial measures" -- and the information they provide are useful to
investors since these measures:
* enable investors and analysts to compare the current non-GAAP
measures with the corresponding non-GAAP measures used in the
past, and
* permit investors to view the Company's performance using the same
tools that Company management uses to evaluate the Company's past
performance, reportable business segments and prospects for
future performance and to gauge the Company's progress in
achieving its stated goals.
Operating income, excluding asset impairment, restructuring charges
and other charges for each of the Company's five segments, continuing
operations and discontinued operations and amounts of operating
income, excluding asset impairment, restructuring charges and other
charges as a percentage of sales for such respective segments,
continuing operations and discontinued operations are also useful to
investors because they provide information with respect to operating
income related to continuing operations after the Company's
restructuring plan is completed.
While the Corporation believes that these non-GAAP financial measures
are useful in evaluating the Company, this information should be
considered as supplemental in nature and not as a substitute for or
superior to the related financial information prepared in accordance
with GAAP. Additionally, these non-GAAP financial measures may differ
from similar measures presented by other companies.
SIGNATURES
Pursuant to the requirements of the Securities Exchange Act of
1934, the registrant has duly caused this report to be signed on its
behalf by the undersigned hereunto duly authorized.
NEWELL RUBBERMAID INC.
Date: March 19, 2004 By: /s/ Dale L. Matschullat
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Dale L. Matschullat
Vice President - General
Counsel & Corporate Secretary
EXHIBIT INDEX
EXHIBIT NO. DESCRIPTION
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99.1 Press Release captioned "Newell Rubbermaid
Realigns Segment Reporting," dated March 15,
2004, issued by Newell Rubbermaid Inc.