Healthy lifestyle expert and former Vitamin Shoppe executive charged with revitalizing destination website for broad fitness community

Omni Retail Enterprises, operator of a portfolio of lifestyle digital storefronts and communities covering home decor, apparel, health & wellness products, fitness & educational programs, today named Steve Marada Head of Product Development and Merchandising Strategy for Bodybuilding.com. Marada will manage the rebuilding of Bodybuilding.com, a community with millions of members around the globe who have the common goal of living better.

“Steve has a history of leading and executing strategic business plans that create and refresh health & wellness brands, which is exactly what Bodybuilding.com needs. Steve’s lifelong experience in this sector has uniquely equipped him with the necessary vision and expertise needed to bring the brand back to its rightful potential,” said Sharon Leite, CEO of Omni.

“I’ve had the opportunity to watch him in action while on my team at The Vitamin Shoppe and he clearly demonstrated his expertise in building innovative and high-quality products for consumers. His deep roots in manufacturing and commercialization will also deliver significant value, and I couldn’t be more excited to have Steve at the helm of Bodybuilding.com at this critical time in our company’s history.”

Marada served as Divisional Vice President – Private Brands at The Vitamin Shoppe and had a similar position at Nature’s Answer. In both roles, he had broad experience with brand building, innovation, storytelling, marketing, sales, commercialization and manufacturing. Marada also held executive roles at Insight Nutrition, MHP - Maximum Human Performance and Genceutic Naturals. He earned a BS in Dietetics Food & Nutrition from Montclair State University.

“Omni Retail Enterprises is positioning itself to build an impressive reputation within the industry and I’m honored to contribute to the legacy of Bodybuilding.com. The opportunity to be part of such an iconic brand, revered by a dedicated community of fitness lifestyle followers, is incredibly inspiring. I am excited to join in the brand's rich heritage and unwavering dedication to its community. Together, we aim to reignite the passion and commitment to making Bodybuilding.com the beacon in the fitness world," said Marada.

About Omni Retail Enterprises

Omni Retail Enterprises is a global e-commerce company composed of lifestyle brands focused on elevating the shopping experience. Omni is the parent company of Bodybuilding.com, Pier 1.com, DressBarn.com, Mentorbox.com, and owns the intellectual property of Modell’s Sporting Goods, Franklin Mint, SteinMart, Linens-N-Things, and Ralph & Russo. More information can be found at https://omniretailenterprises.com/.

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