SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                                    FORM 8-K

                             Current Report Pursuant
                          to Section 13 or 15(d) of the
                         Securities Exchange Act of 1934

         Date of Report (Date of Earliest Event Reported): July 15, 2004

                       First Cash Financial Services, Inc.
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             (Exact name of registrant as specified in its charter)

                                    Delaware
                                    --------
                 (State or other jurisdiction of incorporation)

       0-19133                                            75-2237318
       -------                                            ----------
(Commission File Number)                       (IRS Employer Identification No.)

             690 East Lamar Blvd., Suite 400, Arlington, Texas 76011
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          (Address of principal executive offices, including zip code)

                                 (817) 460-3947
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              (Registrant's telephone number, including area code)


Item 7. Financial Statements and Exhibits

(a)   Financial Statements of Business Acquired. Inapplicable.

(b)   Pro Forma Financial Information. Inapplicable.

(c)   Exhibits

      Exhibit Number                     Exhibit Description
      --------------                     -------------------

      99.1                               Press Release dated July 15, 2004

Item 9. Regulation FD Disclosure

      First Cash Financial Services, Inc. has reported its financial results for
      its quarter ended June 30, 2004. The Company's press release dated July
      15, 2004 announcing the results is attached as Exhibit 99.1. All
      information in the press release is furnished but not filed. This
      information is being provided under Item 12.

Item 12. Results of Operations and Financial Condition

      First Cash Financial Services, Inc. has reported its financial results for
      its quarter ended June 30, 2004. The Company's press release dated July
      15, 2004 announcing the results is attached as Exhibit 99.1. All
      information in the press release is furnished but not filed.

                                   SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the
registrant has duly caused this report to be signed on its behalf by the
undersigned thereunto duly authorized.

Dated: July 15, 2004                       FIRST CASH FINANCIAL SERVICES, INC.
                                           -----------------------------------
                                                     (Registrant)

                                                     /s/ R. DOUGLAS ORR
                                                     ------------------------
                                                     R. Douglas Orr
                                                     Chief Accounting Officer


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