When the ever-changing world of fashion seemed to halt, Judson & Company found power in pause— helping boutiques across the United States bring business back to life in a new way.
FOR IMMEDIATE RELEASE
[Decatur, AL, June 15, 2019] As personal space grew to 6 feet and distancing became the new norm, the fashion industry as a collective took a devastating blow. The world of fashion is hands-on, up close, and personal. Stay-at-home orders starved brick and mortar and satiated online sales. Consequently, boutiques across the nation were faced with a tough decision- adapt to the paradigm shift or go out of business.
Throughout February and March, Facebook saw a 50% increase in Facebook Live viewers. This figure grew exponentially as consumers across the nation craved human interaction and, most importantly, retail therapy. Communities came together to support their local businesses from home, doing everything in their power to ensure their favorite establishments survived. Brick and mortar boutiques adopted Facebook Live as their new selling platform to connect with customers and online boutiques boomed, both seeing Black Friday numbers on a daily basis.
Black Friday numbers require Black Friday inventory levels. Unfortunately, due to the nature of the global health crisis and social distancing standards, vendors slowed or stopped production, mail carriers were overwhelmed, and labor was cut in half. The local shops and boutiques felt pressure from their communities to deliver their goods and supply retail therapy to keep crisis induced stress and anxieties at bay. The wholesale boutique clothing industry almost flipped on its head!
Enter Judson & Company, a boutique clothing, fashion jewelry, and accessory wholesale powerhouse in North Alabama. While their Los Angeles and New York-based competitors slowed operation and put a hold on business as usual, Judson picked up the pace to service their customers—the tens of thousands of individual boutiques, gift shops, online stores, and pharmacies across the nation.
Fashion is volatile. In order to be successful, one must adapt to the times, supply the demand, and keep moving forward. Judson & Company played a large role in keeping the world of boutiques turning, stimulating local economies, and contributing to the safety of consumers across the nation. Learn more about their wholesale fashion accessories here.
Judson & Company
3621 US-31, Decatur, AL 35603