In a ground-breaking deal, Alta Global Grouphas supercharged its partnership with Conor McGregor who becomes an Alta Global Ambassador, increasing Alta's revenue potential.
This 3-year partnership includes McGregor receiving 700,000 performance share rights tied to certain share price milestones of up to $20 per share (detailed below), further aligning his success with Alta's growth. 150,000 performance share rights vest upon the execution of the global ambassador agreement.
Alta will leverage McGregor's vast social reach of +63 million and influence over 640 million UFC fans worldwide to drive Alta's mission of converting MMA fandom to participation, ensuring a powerful boost to Alta's market presence that will elevate Alta's visibility among UFC and MMA fans, and the broader Combat Sports sector.
McGregor, the first UFC athlete to hold titles in two weight classes simultaneously and the biggest pay-per-view draw in MMA history, brings unparalleled influence. Forbes previously ranked him, in 2021, as the world's highest-paid athlete, earning $180 million, underscoring the impact of his association with Alta.
McGregor will actively promote Alta's Platform and products, which includes TrainAlta.com, Hype.co and MixedMartialArts.com
This partnership further solidifies Alta's strategy of forging alliances with the most recognized names in MMA and combat sports, expanding its influence both in the US and globally, and driving cost-effective reach into the target audience.
SYDNEY, AUSTRALIA / ACCESSWIRE / September 9, 2024 / Alta Global Group (NYSE American:MMA) ("Alta" or the "Company"), a pioneering technology company uniting passion and participation in global combat sports with a vision of converting 640 million fans to participants, is thrilled to announce a partnership with Conor McGregor, the iconic UFC champion and global superstar. This new deal envisions McGregor eventually becoming a significant stakeholder in the company, further solidifying Alta's influence in the MMA community.
"Conor McGregor's involvement is a game changer for Alta Global Group. His legacy and influence in the world of MMA and combat sports are unmatched. We are honored and thrilled to have his endorsement and support, which will be instrumental in revolutionizing the martial arts and combat sports landscape," Nick Langton, Founder and CEO of Alta, remarked.
McGregor, known for his unparalleled reach and influence, will leverage his extensive 63+ million fan base to promote Alta's innovative platform and products. As a former UFC Featherweight and Lightweight World Champion, the first to hold titles in two weight classes simultaneously, and a former Cage Warriors Featherweight and Lightweight Champion, McGregor's achievements have cemented his status as the biggest pay-per-view draw in MMA history. His fights have consistently broken records, with his bout at UFC 229 drawing 2.4 million buys and his boxing debut against Floyd Mayweather Jr. garnering over 5.3 million buys. McGregor's contribution to popularizing MMA and the UFC on a global scale is undeniable, and in 2021, Forbes recognized him as the world's highest-paid athlete, earning $180 million.
In a previous post to his social followers, McGregor expressed enthusiasm for Alta Global Group "My coach, John Kavanagh, is one of the founders of this amazing organization." "It's an amazing company doing amazing things in the martial arts space." "It's also supporting MMA gyms worldwide."
McGregor's role will be pivotal in promoting and growing Alta's current business offerings which serve all key stakeholders in the martial arts and combat sports community, consisting of fans, participants, coaches, gym owners and athletes. These include the following.
TrainAlta (www.trainalta.com) partners with gyms and coaches to deliver a range of consumer products that drive participation in martial arts for fans and beginners, from access to basic online content through to immersive in-gym training experiences focused on various MMA techniques and related disciplines. Alta's in-gym training programs have historically generated an average of over $1,000 in gross revenue per member.
Hype (www.hype.co) is a subscription-based mobile marketing platform designed to help gym owners, coaches and athlete partners grow revenue in today's age of social media. Priced at up to $299 per month with a recurring subscription model, also offers Alta an additional revenue stream by collecting up to 5% on all transactions processed through the platform.
MixedMartialArts.com (www.mixedmartialarts.com) is a leading platform for the MMA community, providing access to MMA news and media, fighter data, fight schedules and access to the legendary Underground forum. The platform generates significant organic search traffic and has over 260,000 forum accounts, 350,000 monthly sessions and over 5 million followers across Facebook*
Rich Chou, Alta's North American VP, added, "We are privileged to have Conor McGregor join the Alta Global Group as an ambassador. His achievements and dedication to the sport make him the ultimate partner to connect with UFC and MMA fans across the globe. We look forward to a successful partnership and are excited about the impact we can make together."
Performance share rights issued to McGregor will vest once the 30-day volume-weighted average price (VWAP) achieves the following trigger; 150,000 on execution of the Ambassador Agreement; 100,000 when the share price reaches $7.50; 150,000 when the share price reaches $10.00; 150,000 when the share price reaches $15.00 and 150,000 when the share price reaches $20.00. Aligned with the three (3) year term of the ambassador agreement, McGregor is restricted from selling shares within three (3) years of issuance unless specific conditions are met, such as the company's written consent, a sale or liquidation of the company, or if the company breaches the agreement.
*As at March 31, 2024 (actuals across MixedMartialArts.com)
ABOUT ALTA GLOBAL GROUP LIMITED
Alta Global Group Limited is a technology company that is enabling the global martial arts and combat sports industry to maximize the monetization opportunities available to the sector by increasing consumer participation in the sport and building upon existing community offerings within the sector. While the Company believes martial arts and combat sport gyms have a superb in-gym product, they are ripe for transformation when it comes to building sales channels, enhancing customer onboarding, optimizing engagement and driving the growth and retention of members and membership revenues within their gym communities.
For further information about Alta Global Group Limited (NYSE American: MMA), please visitwww.altaglobalgroup.com
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Forward-Looking Statements
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SOURCE: Alta Global Group
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