Newegg Thrives with Live Video Shopping

Customers chat with hosts and shop exclusive deals during each Newegg Live episode, available on both the company’s mobile app and TikTok

Newegg (NASDAQ: NEGG), a leading global technology e-commerce retailer, today shared insights about its live video commerce platform, Newegg Live. Launched in September 2021 and produced by the company’s media team for the Newegg mobile app and TikTok, Newegg Live is an interactive, real-time livestream showing some of the most in-demand tech products available on the Newegg platform.

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Host Devyn Howard discusses features of a portable speaker during an episode of Newegg Live, Newegg's live shoppable video available on its mobile app and TikTok. (Photo: Business Wire)

Airing several episodes per week, Newegg Live demonstrates products at exclusive sale prices typically available only for the duration of the livestream. Show hosts also produce and write their own scripts. Programming emphasizes interaction between the brand and its customers, who type questions or comments in the chat for the hosts to offer a response.

Viewers can ask questions about the products to make more informed buying choices. The tech solution enables viewers to make purchases directly in the Newegg mobile app or on TikTok while watching the video. The video is also available to watch later on social media platforms.

Newegg Live engages with current and new customers in a way that is more entertaining than typical e-commerce shopping. Hosts offer a three-dimensional perspective of products, in-depth descriptions and the ability to show features of products like their capabilities, sounds and video. Show hosts also produce and write their own scripts. Answering questions through host conversations or demonstrating product features are crucial to keep audiences engaged.

The show has also been integral in expanding the product categories associated with the Newegg brand. While the company features some of its top-tier brands and products like gaming PCs, computer components, monitors and other products in core categories, the livestream has also created opportunities for new sellers to feature products on episodes.

“Our customers are tech-savvy and already watching videos on their phones. Newegg Live is a fun way for audiences to see and learn more about our products while also asking questions and interacting with our host,” said Drew Roder, Director of Studios for Newegg. “Shoppable live video has worked well for our customers.”

Newegg Live is a finalist in the CommerceNexty Awards, peer-reviewed awards for marketing and e-commerce achievements among retail and DTC brands, in the category of Best Use of a New Platform. Award winners will be announced on June 22 in New York. Please consider voting for Newegg (until May 24): https://www.surveymonkey.com/r/CommerceNextys22

About Newegg

Newegg Commerce, Inc. (NASDAQ: NEGG), founded in 2001 and based in the City of Industry, Calif., near Los Angeles, is a leading global online retailer for PC hardware, consumer electronics, gaming peripherals, home appliances, automotive and lifestyle technology. Newegg serves businesses’ e-commerce needs with marketing, supply chain, and technical solutions in a single platform. For more information: Newegg.com.

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This news release includes "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Forward-looking statements give our current expectations, opinion, belief or forecasts of future events and performance. A statement identified by the use of forward-looking words including "will," "may," "expects," "projects," "anticipates," "plans," "believes," "estimate," "should," and certain of the other foregoing statements may be deemed forward-looking statements. Although Newegg believes that the expectations reflected in such forward-looking statements are reasonable, these statements involve risks and uncertainties that may cause actual future activities and results to be materially different from those suggested or described in this news release. Investors are cautioned that any forward-looking statements are not guarantees of future performance and actual results or developments may differ materially from those projected. The forward-looking statements in this press release are made as of the date hereof. The Company takes no obligation to update or correct its own forward-looking statements, except as required by law, or those prepared by third parties that are not paid for by the Company. The Company's SEC filings are available at http://www.sec.gov.

Note for Media: For photos of Newegg Live, please access this link: https://newegg.io/Newegg_Live

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