e10vq
Table of Contents

 
 
UNITED STATES SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549
FORM 10-Q
(Mark One)
     
þ   QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
For the quarterly period ended August 31, 2008
     
o   TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
For the transition period from                      to                     
Commission file number 0-14749
Rocky Mountain Chocolate Factory, Inc.
(Exact name of registrant as specified in its charter)
Colorado
(State of incorporation)

84-0910696
(I.R.S. Employer Identification No.)
265 Turner Drive, Durango, CO 81303
(Address of principal executive offices)
(970) 259-0554
(Registrant’s telephone number, including area code)
Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.  Yes þ No o.
Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer or a smaller reporting company. See the definitions of “large accelerated filer,” “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act. (Check one):
Large accelerated filer o Accelerated filer þ  Non-accelerated filer o
(Do not check if a smaller reporting company)
Smaller reporting company o
Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).  Yes o No þ.
On September 30, 2008 the registrant had outstanding 5,984,919 shares of its common stock, $.03 par value.
 
 

 


 

ROCKY MOUNTAIN CHOCOLATE FACTORY, INC.
FORM 10-Q
TABLE OF CONTENTS
                 
              Page No.
 
               
PART I.   FINANCIAL INFORMATION        
 
               
Item 1.   Financial Statements     3-10  
 
               
 
    Statements of Income     3  
 
               
 
    Balance Sheets     4  
 
               
 
    Statements of Cash Flows     5  
 
               
 
    Notes to Interim Financial Statements     6  
 
               
Item 2.   Management’s Discussion and Analysis of Financial Condition and Results of Operations     12  
 
               
Item 3.   Quantitative and Qualitative Disclosures About Market Risk     18  
 
               
Item 4.   Controls and Procedures     19  
 
               
PART II.   OTHER INFORMATION        
 
               
Item 1.   Legal Proceedings     19  
 
               
Item 1A.   Risk Factors     19  
 
               
Item 2.   Unregistered Sales of Equity Securities and Use of Proceeds     19  
 
               
Item 3.   Defaults Upon Senior Securities     19  
 
               
Item 4.   Submission of Matters to a Vote of Security Holders     19  
 
               
Item 5.   Other Information     20  
 
               
Item 6.   Exhibits     20  
 
               
SIGNATURES         21  
 EXHIBIT 10.1
 EXHIBIT 10.2
 EXHIBIT 31.1
 EXHIBIT 31.2
 EXHIBIT 32.1
 EXHIBIT 32.2

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PART I. FINANCIAL INFORMATION
Item 1. Financial Statements
ROCKY MOUNTAIN CHOCOLATE FACTORY, INC.
STATEMENTS OF INCOME
(unaudited)
                                 
    Three Months Ended August 31,   Six Months Ended August 31,
    2008   2007   2008   2007
Revenues
                               
Sales
  $ 4,673,977     $ 5,930,183     $ 10,124,262     $ 11,842,904  
Franchise and royalty fees
    1,615,538       1,617,896       3,225,728       2,984,060  
Total revenues
    6,289,515       7,548,079       13,349,990       14,826,964  
 
                               
Costs and Expenses
                               
Cost of sales, exclusive of depreciation and amortization expense of $94,831, $96,957, $191,783 and $192,077, respectively
    3,101,653       3,605,384       6,798,607       7,394,593  
Franchise costs
    498,290       356,669       817,818       779,268  
Sales and marketing
    315,687       337,214       706,312       696,084  
General and administrative
    599,903       649,683       1,225,034       1,293,742  
Retail operating
    234,581       266,389       446,635       513,193  
Depreciation and amortization
    194,042       195,702       392,553       387,992  
Total costs and expenses
    4,944,156       5,411,041       10,386,959       11,064,872  
 
                               
Income from Operations
    1,345,359       2,137,038       2,963,031       3,762,092  
 
                               
Other Income (Expense)
                               
Interest expense
    (4,207 )           (8,075 )      
Interest income
    4,470       25,050       12,599       58,543  
Total other, net
    263       25,050       4,524       58,543  
 
                               
Income Before Income Taxes
    1,345,622       2,162,088       2,967,555       3,820,635  
 
                               
Provision for Income Taxes
    512,680       828,735       1,130,640       1,455,665  
 
                               
Net Income
  $ 832,942     $ 1,333,353     $ 1,836,915     $ 2,364,970  
 
                               
Basic Earnings per Common Share
  $ .14     $ .21     $ .31     $ .37  
Diluted Earnings per Common Share
  $ .14     $ .20     $ .30     $ .36  
 
                               
Weighted Average Common Shares Outstanding
    5,984,919       6,376,445       5,983,180       6,378,587  
Dilutive Effect of Stock Options
    156,286       167,250       141,782       160,778  
Weighted Average Common Shares Outstanding, Assuming Dilution
    6,141,205       6,543,695       6,124,962       6,539,365  
The accompanying notes are an integral part of these financial statements.

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ROCKY MOUNTAIN CHOCOLATE FACTORY, INC.
BALANCE SHEETS
                 
    August 31,   February 29,
    2008   2008
    (unaudited)        
Assets
               
Current Assets
               
Cash and cash equivalents
  $ 395,974     $ 675,642  
Accounts receivable, less allowance for doubtful accounts of $196,719 and $114,271 respectively
    3,622,029       3,801,172  
Notes receivable
          22,435  
Refundable income taxes
    60,360       63,357  
Inventories, less reserve for slow moving inventory of $202,017 and $194,719 respectively
    4,207,844       4,015,459  
Deferred income taxes
    117,846       117,846  
Other
    499,098       267,184  
Total current assets
    8,903,151       8,963,095  
 
               
Property and Equipment, Net
    5,430,504       5,665,108  
 
               
Other Assets
               
Notes receivable
    124,452       205,916  
Goodwill, net
    1,026,944       939,074  
Intangible assets, net
    239,691       276,247  
Other
    217,745       98,020  
Total other assets
    1,608,832       1,519,257  
 
               
Total assets
  $ 15,942,487     $ 16,147,460  
 
               
Liabilities and Stockholders’ Equity
               
Current Liabilities
               
Line of credit
  $ 150,000     $ 300,000  
Accounts payable
    1,103,700       1,710,380  
Accrued salaries and wages
    370,554       430,498  
Other accrued expenses
    456,052       467,543  
Dividend payable
    599,713       599,473  
Deferred income
    210,000       303,000  
 
               
Total current liabilities
  $ 2,890,019     $ 3,810,894  
 
               
Deferred Income Taxes
    681,529       681,529  
 
               
Commitments and Contingencies
               
 
               
Stockholders’ Equity
               
Common stock, $.03 par value, 100,000,000 shares authorized, 5,984,919 and 5,980,919 issued and outstanding
    179,548       179,428  
Additional paid-in capital
    7,124,373       7,047,142  
Retained earnings
    5,067,018       4,428,467  
Total stockholders’ equity
    12,370,939       11,655,037  
 
               
Total liabilities and stockholders’ equity
  $ 15,942,487     $ 16,147,460  
The accompanying notes are an integral part of these financial statements.

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ROCKY MOUNTAIN CHOCOLATE FACTORY, INC.
STATEMENTS OF CASH FLOWS
(unaudited)
                 
    Six Months Ended
    August 31,
    2008   2007
Cash Flows From Operating activities
               
Net income
  $ 1,836,915     $ 2,364,970  
Adjustments to reconcile net income to net cash Provided by operating activities:
               
Depreciation and amortization
    392,553       387,992  
Provision for obsolete inventory
    50,000       30,000  
Provision for loss on accounts and notes receivable
    83,000        
Loss on sale of property and equipment
    16,871       27,010  
Expense recorded for stock compensation
    77,351       58,355  
Changes in operating assets and liabilities:
               
Accounts receivable
    81,906       (339,870 )
Inventories
    (238,987 )     (1,244,062 )
Other current assets
    (244,260 )     (138,951 )
Accounts payable
    (606,680 )     451,028  
Accrued liabilities
    (68,598 )     (459,580 )
Deferred income
    (93,000 )     161,000  
Net cash provided by operating activities
    1,287,071       1,297,892  
 
               
Cash Flows From Investing Activities
               
Proceeds received on notes receivable
    1,798       25,542  
Proceeds from sale or distribution of assets
    8,910       29,000  
Purchases of property and equipment
    (112,957 )     (314,967 )
(Increase) decrease in other assets
    (116,526 )     6,645  
Net cash used in investing activities
    (218,775 )     (253,780 )
 
               
Cash Flows From Financing Activities
               
Net change in line of credit
    (150,000 )      
Repurchase and redemption of common stock
          (1,256,513 )
Dividends paid
    (1,197,964 )     (1,159,891 )
Costs of stock dividend or stock split
          (9,647 )
Proceeds from exercise of stock options
          275,932  
Net cash used in financing activities
    (1,347,964 )     (2,150,119 )
 
               
Net Decrease in Cash and Cash Equivalents
    (279,668 )     (1,106,007 )
 
               
Cash and Cash Equivalents, Beginning of Period
    675,642       2,830,175  
 
               
Cash and Cash Equivalents, End of Period
  $ 395,974     $ 1,724,168  
The accompanying notes are an integral part of these financial statements.

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ROCKY MOUNTAIN CHOCOLATE FACTORY, INC.
NOTES TO INTERIM FINANCIAL STATEMENTS
NOTE 1 — NATURE OF OPERATIONS AND BASIS OF PRESENTATION
Nature of Operations
Rocky Mountain Chocolate Factory, Inc. is an international franchisor, confectionery manufacturer and retail operator in the United States, Canada and the United Arab Emirates. The Company manufactures an extensive line of premium chocolate candies and other confectionery products. The Company’s revenues are currently derived from three principal sources: sales to franchisees and others of chocolates and other confectionery products manufactured by the Company; the collection of initial franchise fees and royalties from franchisees’ sales; and sales at Company-owned stores of chocolates and other confectionery products. The following table summarizes the number of RMCF stores at August 31, 2008:
                         
    Sold, Not        
    Yet Open   Open   Total
Company owned stores
          5       5  
Company owned kiosks
                 
Franchise stores — Domestic stores
    10       266       276  
Franchise stores — Domestic kiosks
          15       15  
Franchise units — International
          43       43  
 
    10       329       339  
Basis of Presentation
The accompanying financial statements have been prepared by the Company, without audit, and reflect all adjustments which are, in the opinion of management, necessary for a fair statement of the results for the interim periods presented. The financial statements have been prepared in accordance with accounting principles generally accepted in the United States of America for interim financial reporting and Securities and Exchange Commission regulations. Certain information and footnote disclosures normally included in financial statements prepared in accordance with accounting principles generally accepted in the United States of America have been condensed or omitted pursuant to such rules and regulations. In the opinion of management, the financial statements reflect all adjustments (of a normal and recurring nature) which are necessary for a fair presentation of the financial position, results of operations and cash flows for the interim periods presented. The results of operations for the six months ended August 31, 2008 are not necessarily indicative of the results to be expected for the entire fiscal year.
These financial statements should be read in conjunction with the audited financial statements and notes thereto included in the Company’s Annual Report on Form 10-K for the fiscal year ended February 29, 2008.
Stock-Based Compensation
At August 31, 2008, the Company had stock-based compensation plans for employees and nonemployee directors that authorized the granting of stock awards.
Effective March 1, 2006, the Company adopted the recognition provisions of Statement of Financial Accounting Standard No. 123R, “Share-Based Payment” (“SFAS No. 123R”), using the modified-prospective transition method. Under this transition method, compensation cost in 2006 includes the portion vesting in the period for (1) all share-based payments granted prior to, but not vested, as of March 1, 2006, based on the grant date fair value estimated in accordance with the original provisions of SFAS No. 123, and (2) all share-based payments

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NOTE 1 — NATURE OF OPERATIONS AND BASIS OF PRESENTATION — CONTINUED
Stock-Based Compensation — Continued
granted subsequent to March 1, 2006, based on the grant date fair value estimated in accordance with the provisions of SFAS No. 123R.
The Company recognized $30,271 and $77,351 of equity-based compensation expense during the three and six month periods ended August 31, 2008. Compensation costs related to share-based compensation are generally amortized over the vesting period.
Prior to adopting SFAS No. 123R, the Company presented all benefits from tax deductions arising from equity-based compensation as a non-cash transaction in the Statement of Cash Flows. SFAS No. 123R requires that the tax benefits in excess of the compensation cost recognized for those exercised options be classified as cash provided by financing activities. No excess tax benefit was included in net cash provided by financing activities for the second quarter ended August 31, 2008.
There were no options granted during the six-month period ended August 31, 2008. The weighted-average fair value of stock options granted during the six-month period ended August 31, 2007 was $2.69.
The fair value of each option grant is estimated on the date of grant using the Black-Scholes option-pricing model utilizing the following weighted average assumptions:
                 
    Six Months Ended
    August 31,
    2008   2007
Expected dividend yield
    n/a       2.60 %
Expected stock price volatility
    n/a       20 %
Risk-free interest rate
    n/a       4.7 %
Expected life of options
    n/a     5 years
During the three month period ended August 31, 2008, the Company granted 170,400 shares of restricted common stock units with a grant date fair value of $1,541,040 or $9.04 per share. The restricted stock unit grants vest 20% annually over a period of five years. The Company recognized $30,271 of equity-based compensation expense related to this grant for the three and six months ended August 31, 2008. Total unrecognized compensation expense of non-vested shares granted, as of August 31, 2008, was $1,510,769, which is expected to be recognized over the weighted average period of 4.9 years.
NOTE 2 — EARNINGS PER SHARE
Basic earnings per share is calculated using the weighted average number of common shares outstanding. Diluted earnings per share reflects the potential dilution that could occur from common shares issuable through stock options and restricted stock units. For the three months ended August 31, 2008 and 2007, 140,640 and 92,010 stock options, respectively, were excluded from the computation of earnings per share because their effect would have been anti-dilutive. For the six months ended August 31, 2008 and 2007, 141,132 and 115,336 stock options, respectively, were excluded from the computation of earnings per share because their effect would have been anti-dilutive. Restricted stock units become dilutive within the period granted and remain dilutive until the units vest and are issued as common stock.
NOTE 3 — INVENTORIES
Inventories consist of the following:
                 
    August 31, 2008   February 29, 2008
 
               
Ingredients and supplies
  $ 1,823,168     $ 1,985,929  
Finished candy
    2,384,676       2,029,530  
Total inventories
  $ 4,207,844     $ 4,015,459  

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NOTE 4 — PROPERTY AND EQUIPMENT, NET
Property and equipment consists of the following:
                 
    August 31, 2008   February 29, 2008
 
               
Land
  $ 513,618     $ 513,618  
Building
    4,707,381       4,717,230  
Machinery and equipment
    6,871,686       6,855,408  
Furniture and fixtures
    677,732       699,473  
Leasehold improvements
    347,124       428,937  
Transportation equipment
    350,714       350,714  
 
    13,468,255       13,565,380  
 
               
Less accumulated depreciation
    8,037,751       7,900,272  
Property and equipment, net
  $ 5,430,504     $ 5,665,108  
NOTE 5 — STOCKHOLDERS’ EQUITY
Stock Dividend
On July 10, 2007 the Board of Directors declared a 5 percent stock dividend payable on July 31, 2007 to shareholders of record as of July 20, 2007. Shareholders received one additional share of Common Stock for every twenty shares owned prior to the record date. Subsequent to the dividend there were 6,380,945 shares outstanding.
Stock Repurchases
Between January 9, 2008 and February 8, 2008, the Company repurchased 391,600 shares at an average price of $11.94. Between August 15, 2007 and August 28, 2007, the Company repurchased 16,000 shares at an average price of $15.96 per share. Between March 1, 2007 and May 15, 2007 the Company repurchased 76,335 shares at an average price of $13.12 per share. Between May 1, 2006 and February 28, 2007 the Company repurchased 253,141 shares at an average price of $12.94 per share. Between March 24, 2006 and April 28, 2006 the Company repurchased 74,249 shares at an average price of $14.90 per share.
Cash Dividend
The Company paid a quarterly cash dividend of $0.10 per common share on March 14, 2008 to shareholders of record on February 29, 2008. The Company paid a quarterly cash dividend of $0.10 per common share on June 13, 2008 to shareholders of record on June 2, 2008. On August 26, 2008 the Company declared a quarterly cash dividend of $0.10 per common share payable on September 12, 2008 to shareholders of record on September 2, 2008.
Future declaration of dividends will depend on, among other things, the Company’s results of operations, capital requirements, financial condition and on such other factors as the Company’s Board of Directors may in its discretion consider relevant and in the best long term interest of the shareholders.
NOTE 6 — SUPPLEMENTAL CASH FLOW INFORMATION
                 
    Six Months Ended
    August 31,
    2008   2007
Cash paid (received) for:
               
Interest
  $ 8,225     $  
Income taxes
  $ 1,127,643     $ 1,439,875  
 
               
Non-Cash Financing Activities
               
Dividend Payable
  $ 400     $ 54,461  
Fair value of assets received upon settlement of note, accrued interest, and accounts receivable
               
Store assets
  $ 19,021     $  
Inventory
  $ 3,398     $  
Goodwill
  $ 87,870     $  

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NOTE 7 — OPERATING SEGMENTS
The Company classifies its business interests into two reportable segments: Franchising and Manufacturing. The Company’s retail stores provide an environment for testing consumer behavior, various pricing strategies, new products and promotions, operating and training methods and merchandising techniques. All Company-owned retail stores are evaluated by management in relation to their contribution to franchising efforts and are included in the Franchising segment. The accounting policies of the segments are the same as those described in the summary of significant accounting policies in Note 1 to the Company’s financial statements included in the Company’s annual report on Form 10-K for the year ended February 29, 2008. The Company evaluates performance and allocates resources based on operating contribution, which excludes unallocated corporate general and administrative costs and income tax expense or benefit. The Company’s reportable segments are strategic businesses that utilize common merchandising, distribution, and marketing functions, as well as common information systems and corporate administration. All inter-segment sales prices are market based. Each segment is managed separately because of the differences in required infrastructure and the difference in products and services:
                                 
    Franchising   Manufacturing   Other   Total
Three Months Ended August 31, 2008
                               
 
                               
Total revenues
  $ 2,081,714     $ 4,545,838     $     $ 6,627,552  
Intersegment revenues
          (338,037 )           (338,037 )
Revenue from external customers
    2,081,714       4,207,801             6,289,515  
Segment profit (loss)
    886,696       1,111,274       (652,348 )     1,345,622  
Total assets
    2,584,527       11,037,805       2,320,155       15,942,487  
Capital expenditures
    4,409       24,026       9,349       37,784  
Total depreciation & amortization
    42,646       100,200       51,196       194,042  
 
                               
Three Months Ended August 31, 2007
                               
 
                               
Total revenues
  $ 2,124,971     $ 5,857,010     $     $ 7,981,981  
Intersegment revenues
          (433,902 )           (433,902 )
Revenue from external customers
    2,124,971       5,423,108             7,548,079  
Segment profit (loss)
    975,062       1,857,466       (670,440 )     2,162,088  
Total assets
    2,355,278       12,475,028       4,050,291       18,880,597  
Capital expenditures
    5,993       171,928       7,163       185,084  
Total depreciation & amortization
    48,046       102,299       45,357       195,702  
                                 
    Franchising   Manufacturing   Other   Total
Six Months Ended August 31, 2008
                               
 
                               
Total revenues
  $ 4,070,566     $ 9,940,944     $     $ 14,011,510  
Intersegment revenues
          (661,520 )           (661,520 )
Revenue from external customers
    4,070,566       9,279,424             13,349,990  
Segment profit (loss)
    1,794,836       2,478,101       (1,305,382 )     2,967,555  
Total assets
    2,584,527       11,037,805       2,320,155       15,942,487  
Capital expenditures
    30,376       43,403       39,178       112,957  
Total depreciation & amortization
    88,301       202,508       101,744       392,553  
 
                               
Six Months Ended August 31, 2007
                               
 
                               
Total revenues
  $ 3,895,434     $ 11,845,196     $     $ 15,740,630  
Intersegment revenues
          (913,666 )           (913,666 )
Revenue from external customers
    3,895,434       10,931,530             14,826,964  
Segment profit (loss)
    1,509,493       3,637,712       (1,326,570 )     3,820,635  
Total assets
    2,355,278       12,475,028       4,050,291       18,880,597  
Capital expenditures
    5,993       208,990       99,984       314,967  
Total depreciation & amortization
    95,051       202,796       90,145       387,992  

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NOTE 8 — GOODWILL AND INTANGIBLE ASSETS
Intangible assets consist of the following:
                                         
            August 31, 2008   February 29, 2008
    Amortization   Gross Carrying   Accumulated   Gross Carrying   Accumulated
    Period   Value   Amortization   Value   Amortization
Intangible assets subject to amortization
                                       
Store design
  10 Years   $ 205,777     $ 137,870     $ 205,777     $ 127,314  
Packaging licenses
  3-5 Years     120,830       111,664       120,830       109,164  
Packaging design
  10 Years     430,973       288,355       430,973       264,855  
Trademark
            20,000             20,000        
Total
            777,580       537,889       777,580       501,333  
 
                                       
Intangible assets not subject to amortization
                                       
Franchising segment—
                                       
Company stores goodwill
            1,099,328       267,020       1,011,458       267,020  
Franchising goodwill
            295,000       197,682       295,000       197,682  
Manufacturing segment-Goodwill
            295,000       197,682       295,000       197,682  
Total Goodwill
            1,689,328       662,384       1,601,458       662,384  
 
                                       
Total intangible assets
          $ 2,466,908     $ 1,200,273     $ 2,379,038     $ 1,163,717  
Amortization expense related to intangible assets totaled $36,556 and $36,556 during the six months ended August 31, 2008 and 2007, respectively. The aggregate estimated amortization expense for intangible assets remaining as of August 31, 2008 is as follows:
         
Remainder of fiscal 2009
  $ 36,500  
2010
    73,100  
2011
    64,400  
2012
    40,200  
2013
    4,700  
Thereafter
    791  
Total
    219,691  
NOTE 9 — STORE PURCHASE
Effective August 1, 2008 the Company took possession of a previously financed franchise store and related inventory in satisfaction of $110,289 of notes, accrued interest, and accounts receivable. The Company currently intends to retain and operate the store. The following table summarizes the allocation of the purchase price:
         
Fair value of assets received upon settlement of note, accrued interest, and accounts receivable
       
 
       
Store assets
  $ 19,021  
Inventory
  $ 3,398  
Goodwill
  $ 87,870  
NOTE 10 — RECENT ACCOUNTING PRONOUNCEMENTS
In September 2006, the FASB issued SFAS 157, Fair Value Measurements. SFAS 157 establishes a framework for measuring fair value under GAAP and expands disclosures about fair value measurement. SFAS 157 also creates consistency and comparability in fair value measurements among the many accounting pronouncements that require fair value measurements but does not require any new fair value measurements. SFAS 157 is effective for fiscal years (including interim periods) beginning after November 15, 2007. The Company has adopted SFAS No. 157 in fiscal 2009 and it has not had a significant impact on the Company’s financial statements.
In February 2007, the FASB issued SFAS 159, The Fair Value Option for Financial Assets and Financial Liabilities — Including an amendment of FASB Statement No. 115. This standard amends SFAS 115, Accounting for Certain Investment in Debt and Equity Securities, with respect to accounting for a transfer to the trading category for all entities with available-for-sale and trading securities electing the fair value option. This standard allows companies to elect

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fair value accounting for many financial instruments and other items that currently are not required to be accounted as such, allows different applications for electing the option for a single item or groups of items, and requires disclosures to facilitate comparisons of similar assets and liabilities that are accounted for differently in relation to the fair value option. SFAS 159 is effective for fiscal years beginning after November 15, 2007. The Company has adopted SFAS No. 159 in fiscal 2009 and it has not had a significant impact on the Company’s financial statements.
In December 2007, the FASB issued SFAS No. 141 (revised 2007), Business Combinations, which replaces FASB Statement No. 141. SFAS No. 141R establishes principles and requirements for how an acquirer recognizes and measures in its financial statements the identifiable assets acquired, the liabilities assumed, any non controlling interest in the acquiree and the goodwill acquired. The Statement also establishes disclosure requirements which will enable users to evaluate the nature and financial effects of the business combination. SFAS No. 141R is effective as of the beginning of an entity’s fiscal year that begins after December 15, 2008 (Fiscal 2010). The Company is in the process of evaluating the potential impact, if any, of the adoption of SFAS No. 141R.
In December 2007, the FASB issued SFAS No. 160, Noncontrolling Interests in Consolidated Financial Statements — an amendment of Accounting Research Bulletin No. 51, which establishes accounting and reporting standards for ownership interests in subsidiaries held by parties other than the parent, the amount of consolidated net income attributable to the parent and to the noncontrolling interest, changes in a parent’s ownership interest and the valuation of retained noncontrolling equity investments when a subsidiary is deconsolidated. The Statement also establishes reporting requirements that provide sufficient disclosures that clearly identify and distinguish between the interests of the parent and the interests of the noncontrolling owners. SFAS No.160 is effective as of the beginning of an entity’s fiscal year that begins after December 15, 2008 (Fiscal 2010). The Company is in the process of evaluating the potential impact, if any, of the adoption of SFAS No. 160.
In March 2008, the FASB issued SFAS 161, Disclosures about Derivative Instruments and Hedging Activities, an amendment of FASB Statement No. 133, Accounting for Derivative Instruments and Hedging Activities, which expands disclosures to include information about the fair value of derivatives, related credit risks and a company’s strategies and objectives for using derivatives. SFAS 161 is effective as of the beginning of an entity’s fiscal year that begins after November 15, 2008 (Fiscal 2010). The Company is in the process of evaluating the potential impact, if any, of the adoption of SFAS No. 160.
In April 2008, the FASB issued FASB FSP 142-3, Determination of the Useful Life of Intangible Assets. FSP No. FAS 142-3 amends the factors that should be considered in developing renewal or extension assumptions used to determine the useful life of a recognized intangible asset under SFAS No. 142, Goodwill and Other Intangible Assets. This FSP is effective for financial statements issued for fiscal years beginning after December 15, 2008 (Fiscal 2010). The Company is in the process of evaluating the potential impact, if any, of the adoption of FSP 142-3.
In June 2008, the FASB issued FSP EITF 03-6-1, Determining Whether Instruments Granted in Share-Based Payment Transactions Are Participating Securities. FSP EITF 03-6-1 provides that unvested share-based payment awards that contain nonforfeitable rights to dividends or dividend equivalents (whether paid or unpaid) are participating securities and shall be included in the computation of earnings per share pursuant to the two-class method. The FSP EITF 03-6-1 is effective for financial statements issued for fiscal years beginning after December 15, 2008 (Fiscal 2010). Upon adoption, a company is required to retrospectively adjust its earnings per share data (including any amounts related to interim periods, summaries of earnings and selected financial data) to conform with the provisions of FSP EITF 03-6-1. The Company is in the process of evaluating the potential impact, if any, of FSP EITF 03-6-1 on its financial statements.

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Item 2. Management’s Discussion and Analysis of Financial Condition and Results of Operations
A Note About Forward-Looking Statements
The following discussion and analysis of the financial condition and results of operations of the Company should be read in conjunction with the unaudited financial statements and related Notes of the Company included elsewhere in this report. The nature of the Company’s operations and the environment in which it operates subject it to changing economic, competitive, regulatory and technological conditions, risks and uncertainties. The statements, other than statements of historical fact, included in this report are forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended, and within the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Many of the forward-looking statements contained in this document may be identified by the use of forward-looking words such as “will,” “intend,” “believe,” “expect,” “anticipate,” “should,” “plan,” “estimate” and “potential,” or similar expressions. Factors which could cause results to differ include, but are not limited to: changes in the confectionery business environment, seasonality, consumer interest in the Company’s products, general economic conditions, consumer trends, costs and availability of raw materials, competition and the effect of government regulation. Government regulation which the Company and its franchisees either are or may be subject to and which could cause results to differ from forward-looking statements include, but are not limited to: local, state and federal laws regarding health, sanitation, safety, building and fire codes, franchising, employment, manufacturing, packaging and distribution of food products and motor carriers. For a detailed discussion of the risks and uncertainties that may cause the Company’s actual results to differ from the forward-looking statements contained herein, please see the “Risk Factors” contained in the Company’s 10-K for the fiscal year ended February 29, 2008 which can be viewed at the SEC’s website at www.sec.gov or through our website at www.rmcf.com. These forward-looking statements apply only as of the date of this report. As such they should not be unduly relied upon for more current circumstances. Except as required by law, the Company is not obligated to release publicly any revisions to these forward-looking statements that might reflect events or circumstances occurring after the date of this report or those that might reflect the occurrence of unanticipated events.
The Company is a product-based international franchisor. The Company’s revenues and profitability are derived principally from its franchised system of retail stores that feature chocolate and other confectionery products. The Company also sells its candy in selected locations outside its system of retail stores to build brand awareness. The Company operates five retail units as a laboratory to test marketing, design and operational initiatives.
The Company is subject to seasonal fluctuations in sales because of the location of its franchisees, which are located in street fronts, tourist locations, factory outlets and regional centers. Seasonal fluctuation in sales cause fluctuations in quarterly results of operations. Historically, the strongest sales of the Company’s products have occurred during the Christmas holiday and summer vacation seasons. Additionally, quarterly results have been, and in the future are likely to be, affected by the timing of new store openings and sales of franchises. Because of the seasonality of the Company’s business and the impact of new store openings and sales of franchises, results for any quarter are not necessarily indicative of results that may be achieved in other quarters or for a full fiscal year.
The most important factors in continued growth in the Company’s earnings are ongoing unit growth, increased same store sales and increased same store pounds purchased from the factory. Historically, unit growth has more than offset decreases in same store sales and same store pounds purchased.
The Company’s ability to successfully achieve expansion of its Rocky Mountain Chocolate Factory franchise system depends on many factors not within the Company’s control including the availability of suitable sites for new store establishment and the availability of qualified franchisees to support such expansion.
Efforts to reverse the decline in same store pounds purchased from the factory by franchised stores and to increase total factory sales depends on many factors not within the Company’s control including the receptivity of its franchise system of its product introductions and promotional programs. Same store pounds purchased from the factory by franchised stores declined approximately 14% in the first quarter, declined approximately 10% in the second quarter and declined approximately 12% in the first six months of fiscal 2009.

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As a result, the actual results realized by the Company could differ materially from the results discussed in or contemplated by the forward-looking statements made herein. Words or phrases such as “will,” “anticipate,” “expect,” “believe,” “intend,” “estimate,” “project,” “plan” or similar expressions are intended to identify forward-looking statements. Readers are cautioned not to place undue reliance on the forward-looking statements in this Quarterly Report on Form 10-Q.
Results of Operations
Three Months Ended August 31, 2008 Compared to the Three Months Ended August 31, 2007
Basic earnings per share decreased 33.3% from $.21 for the three months ended August 31, 2007 to $.14 for the three months ended August 31, 2008. Revenues decreased 16.7% for the three months ended August 31, 2008 compared to the three months ended August 31, 2007. Operating income decreased 37.0% from $2.1 million in the second quarter of fiscal 2008 to $1.3 million in the second quarter of fiscal 2009. Net income decreased 37.5% from $1.3 million in the second quarter of fiscal 2008 to $833,000 in the second quarter of fiscal 2009. The decrease in earnings per share, operating income, and net income for the second quarter of fiscal 2009 versus the same period in fiscal 2008 was due primarily to a decrease in sales to specialty markets and a decrease in same store pounds purchased by franchised stores, partially offset by growth in the average number of franchise stores in operation and the corresponding increase in revenues.
                                 
    Three Months Ended            
    August 31,           %
($’s in thousands)   2008   2007   Change   Change
Factory sales
  $ 4,207.8     $ 5,423.1     $ (1,215.2 )     (22.4 %)
Retail sales
    466.2       507.1       (40.9 )     (8.1 %)
Franchise fees
    105.0       100.5       4.5       4.5 %
Royalty and Marketing fees
    1,510.5       1,517.4       (6.9 )     (0.5 %)
Total
  $ 6,289.5     $ 7,548.1     $ (1,258.5 )     (16.7 %)
Factory Sales
The decrease in factory sales for the second quarter of fiscal 2009 versus the same period in fiscal 2008 was primarily due to a 83.8% decrease in product shipments to customers outside our system of franchised retail stores and a 10% decrease in same store pounds purchased by franchised stores, partially offset by a 3.2% increase in the average number of franchised stores in operation to 325 in the second quarter of fiscal 2009 from 315 in the second quarter of fiscal 2008. The decline in shipments to customers outside our system of franchised retail stores primarily reflected the absence of a large order from a warehouse club customer that was shipped in the second quarter of fiscal 2008.
Retail Sales
The decrease in retail sales resulted primarily from a decrease in the average number of Company-owned stores in operation from 5 during the second quarter of fiscal 2008 to 4 in the second quarter of fiscal 2009. Same store retail sales were approximately the same in the second quarter of fiscal 2009 compared to the same period in fiscal 2008.
Royalties, Marketing Fees and Franchise Fees
Royalties and marketing fees decreased 0.5% in the three months ended August 31, 2008 compared with the three months ended August 31, 2007. The decrease in royalty and marketing fees resulted from a decrease in same store sales at franchise locations partially offset by an increase in the effective royalty rate, related to the Company’s factory purchase based royalty structure and an increase in the average number of domestic units in operation from 279 in the three months ended August 31, 2007 to 283 in the three months ended August 31, 2008. Same store sales decreased 2.3% in the three months ended August 31, 2008 compared with the same period in the prior year. Franchise fee revenue increased as a result of an increase in the number of domestic franchise store openings from 4 in the three months ended August 31, 2007 to 5 openings in the three months ended August 31, 2008, and the corresponding increase in franchise fees.

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Costs and Expenses
                                 
    Three months ended           %
($’s in thousands)   2008   2007   Change   Change
Cost of sales — factory adjusted
  $ 2,935.6     $ 3,409.7     $ (474.1 )     (13.9 %)
Cost of sales — retail
    166.1       195.7       (29.6 )     (15.1 %)
Franchise costs
    498.3       356.7       141.6       39.7 %
Sales and marketing
    315.7       337.2       (21.5 )     (6.4 %)
General and administrative
    599.9       649.7       (49.8 )     (7.7 %)
Retail operating
    234.6       266.4       (31.8 )     (11.9 %)
Total
  $ 4,750.2     $ 5,215.4     $ (465.2 )     (8.9 %)
Adjusted gross margin
                                 
    Three months ended           %
($’s in thousands)   2008   2007   Change   Change
Factory adjusted gross margin
  $ 1,272.2     $ 2,013.4     $ (741.2 )     (36.8 %)
Retail
    300.1       311.4       (11.3 )     (3.6 %)
Total
  $ 1,572.3     $ 2,324.8     $ (752.5 )     (32.4 %)
                                 
(Percent)                                
Factory adjusted gross margin
    30.2 %     37.1 %     (6.9 %)     (18.6 %)
Retail
    64.3 %     61.4 %     2.9 %     4.7 %
Total
    33.6 %     39.2 %     (5.6 %)     (14.3 %)
Adjusted gross margin is equal to gross margin minus depreciation and amortization expense. We believe adjusted gross margin is helpful in understanding our past performance as a supplement to gross margin and other performance measures calculated in conformity with accounting principles generally accepted in the United States (“GAAP”). We believe that adjusted gross margin is useful to investors because it provides a measure of operating performance and our ability to generate cash that is unaffected by non-cash accounting measures. Additionally, we use adjusted gross margin rather than gross margin to make incremental pricing decisions. Adjusted gross margin has limitations as an analytical tool because it excludes the impact of depreciation and amortization expense and you should not consider it in isolation or as a substitute for any measure reported under GAAP. Our use of capital assets makes depreciation and amortization expense a necessary element of our costs and our ability to generate income. Due to these limitations, we use adjusted gross margin as a measure of performance only in conjunction with GAAP measures of performance such as gross margin. The following table provides a reconciliation of adjusted gross margin to gross margin, the most comparable performance measure under GAAP:
                 
    Three Months Ended
    August 31,
($’s in thousands)   2008   2007
Factory adjusted gross margin
  $ 1,272.2     $ 2,013.4  
Less: Depreciation and Amortization
    94.8       97.0  
Factory GAAP gross margin
  $ 1,177.4     $ 1,916.4  
Costs and Expenses
Cost of Sales
Factory margins decreased 690 basis points from the second quarter fiscal 2008 compared to the second quarter fiscal 2009 due to lower manufacturing efficiencies associated with lower production volume and higher commodity prices during the second quarter of fiscal 2009 compared with the same period in fiscal 2008.
Franchise Costs
The increase in franchise costs for the second quarter of fiscal 2009 compared to the same period in fiscal 2008 is primarily due to an increase in professional fees. As a percentage of total royalty and marketing fees and franchise fee revenue, franchise costs increased to 30.8% in the second quarter of fiscal 2009 from 22.0% in the second quarter of fiscal 2008. This increase as a percentage of royalty, marketing and franchise fees is primarily a result of higher franchise costs relative to revenues.

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Sales and Marketing
The decrease in sales and marketing for the second quarter of fiscal 2009 compared to the same period in fiscal 2008 is due primarily to lower promotional costs related to specialty market sales.
General and Administrative
The decrease in general and administrative costs for the second quarter of fiscal 2009 compared to the same period in fiscal 2008 is due primarily to decreased compensation related costs and decreased professional fees, partially offset by an increase in bad debt expense. As a percentage of total revenues, general and administrative expense increased to 9.5% in the second quarter of fiscal 2009 compared to 8.6% in the second quarter of fiscal 2008.
Retail Operating Expenses
The decrease in retail operating expenses during the second quarter of fiscal 2009 versus the second quarter fiscal 2008 was due primarily to a decrease in the average number of stores resulting from the closure of one Company-owned store. Retail operating expenses, as a percentage of retail sales, decreased from 52.5% in the second quarter of fiscal 2008 to 50.3% in the second quarter of fiscal 2009 due to a smaller decrease in revenues relative to the decrease in costs.
Depreciation and Amortization
Depreciation and amortization of $194,000 in the second quarter of fiscal 2009 decreased 1.0% from $196,000 incurred in the second quarter of fiscal 2008 due to decreased fixed assets in service and related depreciation expense.
Other, Net
Other, net of $300 realized in the second quarter of fiscal 2009 represents a decrease of $24,750 from the $25,050 realized in the second quarter of fiscal 2008 due to lower average outstanding cash balances and an increase in interest expense incurred related to use of the operating line of credit.
Income Tax Expense
The Company’s effective income tax rate in the second quarter of fiscal 2009 was 38.1% which is the same rate as the second quarter of Fiscal 2008.
Six Months Ended August 31, 2008 Compared to the Six Months Ended August 31, 2007
Basic earnings per share decreased 16.2% from $.37 for the six months ended August 31, 2007 to $.31 for the six months ended August 31, 2008. Revenues decreased 10.0% for the six months ended August 31, 2008 compared to the same period in fiscal 2007. Operating income decreased 21.2% from $3.8 million in the six months ended August 31, 2007 to $3.0 million in the six months ended August 31, 2008. Net income decreased 22.3% from $2.4 million in the six months ended August 31, 2007 to $1.8 million in the six months ended August 31, 2008. The decrease in earnings per share, operating income, and net income for the first six months of fiscal 2009 versus the same period in fiscal 2008 was due primarily to decreased specialty market sales and a decrease in same store pounds purchased by Franchise locations, partially offset by growth in the average number of franchise stores in operation.
Revenues
                                 
    Six Months Ended            
    August 31,           %
($’s in thousands)   2008   2007   Change   Change
Factory sales
  $ 9,279.4     $ 10,931.4     $ (1,652.0 )     (15.1 %)
Retail sales
    844.9       911.4       (66.5 )     (7.3 %)
Franchise fees
    273.5       171.5       102.0       59.5 %
Royalty and marketing fees
    2,952.2       2,812.6       139.6       5.0 %
Total
  $ 13,350.0     $ 14,826.9     $ (1,476.9 )     (10.0 %)

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Factory Sales
The decrease in factory sales for the six months ended August 31, 2008 versus the six months ended August 31, 2007 was primarily due to a 52.0% decrease in product shipments to customers outside our system of franchised retail stores and a 12% decrease in same store pounds purchased by franchised stores, partially offset by a 3.5% increase in the average number of franchised stores in operation to 326 in the first six months of fiscal 2009 from 315 in the first six months of fiscal 2008. The decline in shipments to customers outside our system of franchised retail stores primarily reflected the absence of a large order from a warehouse club customer that was shipped in the second quarter of fiscal 2008.
Retail Sales
The decrease in retail sales resulted primarily from a decrease in the average number of Company-owned stores in operation from 5 in the first six months of fiscal 2008 to 4 in the same period of fiscal 2009. Same store retail sales decreased 1.9% in the first six months of fiscal 2009 compared to the same period in the prior year.
Royalties, Marketing Fees and Franchise Fees
The increase in royalties and marketing fees resulted from an increase in the effective royalty rate, related to the Company’s factory purchase based royalty structure and growth in the average number of domestic units in operation, partially offset by a decrease of 2.3% in same store sales in the first six months of fiscal 2009 compared with the same period in fiscal 2008. The average number of domestic units in operation grew 2.5% from 278 in the first six months of fiscal 2008 to 285 in 2009. Franchise fee revenues in the first six months of fiscal 2009 increased 59.5% as a result of an increase in the number of franchise store openings from 11 in the first six months of fiscal 2008 to 16 openings in the first six months of fiscal 2009 and the corresponding increase in franchise fees.
Costs and Expenses
                                 
    Six months ended           %
($’s in thousands)   2008   2007   Change   Change
 
Cost of sales — factory adjusted
  $ 6,484.4     $ 7,034.5     $ (550.1 )     (7.8 %)
Cost of sales — retail
    314.2       360.1       (45.9 )     (12.7 %)
Franchise costs
    817.8       779.3       38.5       4.9 %
Sales and marketing
    706.3       696.1       10.2       1.5 %
General and administrative
    1,225.0       1,293.7       (68.7 )     (5.3 %)
Retail operating
    446.6       513.2       (66.6 )     (13.0 %)
Total
  $ 9,994.3     $ 10,676.9     $ (682.6 )     (6.4 %)
Adjusted gross margin
                                 
    Six months ended           %
($’s in thousands)   2008   2007   Change   Change
Factory
  $ 2,795.0     $ 3,896.9     $ (1,101.9 )     (28.3 %)
Retail
    530.7       551.3       (20.6 )     (3.7 %)
Total
  $ 3,325.7     $ 4,448.2     $ (1,122.5 )     (25.2 %)
                                 
(Percent)                                
Factory
    30.1 %     35.6 %     (5.5 %)     (15.4 %)
Retail
    62.8 %     60.5 %     2.3 %     3.8 %
Total
    32.8 %     37.6 %     (4.8 %)     (1.8 %)
Adjusted gross margin is equal to gross margin minus depreciation and amortization expense. We believe adjusted gross margin is helpful in understanding our past performance as a supplement to gross margin and other performance measures calculated in conformity with accounting principles generally accepted in the United States (“GAAP”). We believe that adjusted gross margin is useful to investors because it provides a measure of operating performance and our ability to generate cash that is unaffected by non-cash accounting measures. Additionally, we use adjusted gross margin rather than gross margin to make incremental pricing decisions. Adjusted gross margin has limitations as an analytical tool because it excludes the impact of depreciation and amortization expense and you should not consider it in isolation or as a substitute for any measure reported under GAAP. Our use of capital assets makes depreciation and amortization expense a necessary element of our costs

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and our ability to generate income. Due to these limitations, we use adjusted gross margin as a measure of performance only in conjunction with GAAP measures of performance such as gross margin. The following table provides a reconciliation of adjusted gross margin to gross margin, the most comparable performance measure under GAAP:
                 
    Six Months Ended
    August 31,
($’s in thousands)   2008   2007
Factory adjusted gross margin
  $ 2,795.0     $ 3,896.9  
Less: Depreciation and Amortization
    191.8       192.1  
Factory GAAP gross margin
  $ 2,603.2     $ 3,704.8  
Costs and Expenses
Cost of Sales
Factory margins decreased 550 basis points from the first six months of fiscal 2008 compared to the same period in fiscal 2009 due to lower manufacturing efficiencies associated with lower production volume and higher commodity prices during the six months ended August 31, 2008 versus the six months ended August 31, 2007.
Franchise Costs
The increase in franchise costs during the first six months of fiscal 2009 compared to the same period in fiscal 2008 is due primarily to increased professional fees related to franchise operations. As a percentage of total royalty and marketing fees and franchise fee revenue, franchise costs decreased to 25.4% in the first six months of fiscal 2009 from 26.1% in the first six months of fiscal 2008. This decrease as a percentage of royalty, marketing and franchise fees is primarily a result of lower franchise costs relative to revenues.
Sales and Marketing
The increase in sales and marketing costs from the first six months of fiscal 2008 to the same period in fiscal 2009 is due primarily to increased promotional costs for franchise stores.
General and Administrative
The decrease in general and administrative costs for the first six months of fiscal 2009 versus the same period in fiscal 2008 is due primarily to decreased professional fees and a decreased compensation related costs. Partially offsetting these decreases was an increase in bad debt expense from the first six months of fiscal 2009 compared with the same period in fiscal 2008. As a percentage of total revenues, general and administrative expenses increased to 9.2% in the first six months of fiscal 2009 compared to 8.7% in the first six months of fiscal 2008.
Retail Operating Expenses
This decrease was due primarily to a decrease in the average number of Company-owned stores in operation from 5 in the six months ended August 31, 2007 to 4 in the six months ended August 31, 2008. Retail operating expenses, as a percentage of retail sales, decreased from 56.3% in the first six months of fiscal 2008 to 52.9% in the first six months of fiscal 2009.
Depreciation and Amortization
Depreciation and amortization of $393,000 in the first six months of fiscal 2009 increased 1.3% from $388,000 incurred in the first six months of fiscal 2008 due to an increase in depreciable property and equipment and the corresponding increase in depreciation expense.
Other, Net
Other, net of $4,500 realized in the first six months of fiscal 2009 represents a decrease of $54,000 from the $58,500 realized in the first six months of fiscal 2008 due to lower average outstanding cash balances and an increase in interest expense incurred related to use of the operating line of credit.

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Income Tax Expense
The Company’s effective income tax rate in the first six months of fiscal 2009 was 38.1% which is the same as the first six months of fiscal 2008.
Liquidity and Capital Resources
As of August 31, 2008, working capital was $6.0 million, compared with $5.2 million as of February 29, 2008, an increase of $800,000. The change in working capital was due primarily to operating results.
Cash and cash equivalent balances decreased from $676,000 as of February 29, 2008 to $396,000 as of August 31, 2008 as a result of cash flows provided by operating activities less than cash flows used by financing and investing activities. The Company’s current ratio was 3.08 to 1 at August 31, 2008 in comparison with 2.35 to 1 at February 29, 2008. The Company monitors current and anticipated future levels of cash and cash equivalents in relation to anticipated operating, financing and investing requirements.
The Company has a $5 million ($4.85 million available as of August 31, 2008) working capital line of credit collateralized by substantially all of the Company’s assets with the exception of the Company’s retail store assets. The line is subject to renewal in July, 2009.
The Company believes cash flows generated by operating activities and available financing will be sufficient to fund the Company’s operations at least through the end of fiscal 2009.
Impact of Inflation
Inflationary factors such as increases in the costs of ingredients and labor directly affect the Company’s operations. Most of the Company’s leases provide for cost-of-living adjustments and require the Company to pay taxes, insurance and maintenance expenses, all of which are subject to inflation. Additionally the Company’s future lease costs for new facilities may include potentially escalating costs of real estate and construction. There is no assurance that the Company will be able to pass on increased costs to its customers.
Depreciation expense is based on the historical cost to the Company of its fixed assets, and is therefore potentially less than it would be if it were based on current replacement cost. While property and equipment acquired in prior years will ultimately have to be replaced at higher prices, it is expected that replacement will be a gradual process over many years.
Seasonality
The Company is subject to seasonal fluctuations in sales, which cause fluctuations in quarterly results of operations. Historically, the strongest sales of the Company’s products have occurred during the Christmas holiday and summer vacation seasons. In addition, quarterly results have been, and in the future are likely to be, affected by the timing of new store openings and sales of franchises. Because of the seasonality of the Company’s business and the impact of new store openings and sales of franchises, results for any quarter are not necessarily indicative of results that may be achieved in other quarters or for a full fiscal year.
Item 3. Quantitative and Qualitative Disclosures About Market Risk
The Company does not engage in commodity futures trading or hedging activities and does not enter into derivative financial instrument transactions for trading or other speculative purposes. The Company also does not engage in transactions in foreign currencies or in interest rate swap transactions that could expose the Company to market risk. However, the Company is exposed to some commodity price and interest rate risks.
The Company frequently enters into purchase contracts of between six to eighteen months for chocolate and certain nuts. These contracts permit the Company to purchase the specified commodity at a fixed price on an as-needed basis during the term of the contract. Because prices for these products may fluctuate, the Company may benefit if prices rise during the terms of these contracts, but it may be required to pay above-market prices if prices fall and it is unable to renegotiate the terms of the contract.

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As of August 31, 2008, all of the Company’s long-term debt was paid in full. The Company also has a $5.0 million bank line of credit that bears interest at a variable rate. As of August 31, 2008, $150,000 was outstanding under the line of credit. The Company does not believe that it is exposed to any material interest rate risk related to its long-term debt or the line of credit.
The Chief Financial Officer and Chief Operating Officer of the Company has primary responsibility over the Company’s long-term and short-term debt and for determining the timing and duration of commodity purchase contracts and negotiating the terms and conditions of those contracts.
Item 4. Controls and Procedures
Under the supervision and with the participation of management, including the principal executive officer and principal financial officer, the Company has evaluated the effectiveness of the design and operation of the disclosure controls and procedures, and, based on their evaluation, the Company’s principal executive officer and principal financial officer have concluded that these controls and procedures are effective, as of the end of the period covered by this report, to ensure that information required to be disclosed in the reports that the Company files under the Exchange Act is accumulated and communicated to management, including the principal executive officer and the principal financial officer, as appropriate to allow timely decisions regarding required disclosure. There were no material changes in the Company’s internal controls, financial or otherwise, or in other factors that have affected, or are reasonably likely to materially affect these controls. Disclosure controls and procedures are the Company’s controls and other procedures that are designed to ensure that information required to be disclosed in the reports that the Company files or submits under the Exchange Act is recorded, processed, summarized and reported, within the time periods specified in the Securities and Exchange Commission’s rules and forms.
PART II. OTHER INFORMATION
     
Item 1.
  Legal Proceedings
 
   
 
  The Company is not currently involved in any legal proceedings other than routine litigation incidental to its business.
     
Item 1A.
  Risk Factors
 
   
 
  In addition to the other information set forth in this Quarterly Report on Form 10-Q, you should carefully consider the factors discussed in Part 1, “Item 1A. Risk Factors” in our Annual Report on Form 10-K for the fiscal year ended February 29, 2008. There have been no material changes in our risk factors from those disclosed in our Annual Report on Form 10-K.
     
Item 2.
  Unregistered Sales of Equity Securities and Use of Proceeds
 
   
 
  None
     
Item 3.
  Defaults Upon Senior Securities
 
   
 
  None
     
Item 4.
  Submission of Matters to a Vote of Security Holders
 
   
 
  The 2008 Annual Meeting of the Shareholders of the Company was held in Durango, Colorado on July 18, 2008.
  1.   Election of five Directors. Messrs. Franklin E. Crail, Bryan J. Merryman, Gerald A. Kien, Lee N. Mortenson, and Clyde Wm. Engle were elected to the Company’s Board of Directors. The results of the voting were as follows: 4,834,889 votes in favor of Franklin E. Crail, with 148,686 votes withheld; 4,829,231 votes in favor of Bryan J. Merryman, with 154,344 votes withheld; 4,835,388 votes in favor of Gerald A. Kien, with 148,187 votes withheld; 4,830,977 votes in favor of Lee N. Mortenson, with 152,598 votes withheld; and 3,794,520 votes in favor of Clyde Wm. Engle, with 1,189,055 votes withheld.

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Item 5.
  Other Information
 
   
 
  None
     
Item 6.
  Exhibits
             
 
    3.1     Articles of Incorporation of the Registrant, as amended, incorporated by reference to Exhibit 3.1 to Annual Report on Form 10-K of the Registrant for the year ended February 29, 2008
 
           
 
    3.2     By-laws of the Registrant, as amended on November 25, 1997, incorporated by reference to Exhibit 3.2 to the Annual Report on Form 10-K of the Registrant for the fiscal year ended February 28, 2007
 
           
 
    10.1     *Business Loan Agreement dated July 31, 2008 between Wells Fargo Bank and the Registrant.
 
           
 
    10.2     *Promissory Note dated July 31, 2008 in the amount of $5,000,000 between Wells Fargo Bank and the Registrant.
 
           
 
    31.1     *Certification Filed Pursuant To Section 302 Of The Sarbanes-Oxley Act of 2002, Chief Executive Officer
 
           
 
    31.2     *Certification Filed Pursuant To Section 302 Of The Sarbanes-Oxley Act of 2002, Chief Financial Officer
 
           
 
    32.1     * Certification Furnished Pursuant To Section 906 Of The Sarbanes-Oxley Act of 2002, Chief Executive Officer
 
           
 
    32.2     * Certification Furnished Pursuant To Section 906 of The Sarbanes-Oxley Act of 2002, Chief Financial Officer
 
           
 
          * Filed herewith.

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Signatures
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.
         
  ROCKY MOUNTAIN CHOCOLATE FACTORY, INC.
(Registrant)
 
Date: October 10, 2008    /s/ Bryan J. Merryman    
    Bryan J. Merryman, Chief Operating Officer,   
    Chief Financial Officer, Treasurer and Director   

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Exhibit Index
     Exhibits
             
 
    3.1     Articles of Incorporation of the Registrant, as amended, incorporated by reference to Exhibit 3.1 to Annual Report on Form 10-K of the Registrant for the year ended February 29, 2008
 
           
 
    3.2     By-laws of the Registrant, as amended on November 25, 1997, incorporated by reference to Exhibit 3.2 to the Annual Report on Form 10-K of the Registrant for the fiscal year ended February 28, 2007
 
           
 
    10.1     *Business Loan Agreement dated July 31, 2008 between Wells Fargo Bank and the Registrant.
 
           
 
    10.2     *Promissory Note dated July 31, 2008 in the amount of $5,000,000 between Wells Fargo Bank and the Registrant.
 
           
 
    31.1     *Certification Filed Pursuant To Section 302 Of The Sarbanes-Oxley Act of 2002, Chief Executive Officer
 
           
 
    31.2     *Certification Filed Pursuant To Section 302 Of The Sarbanes-Oxley Act of 2002, Chief Financial Officer
 
           
 
    32.1     * Certification Furnished Pursuant To Section 906 Of The Sarbanes-Oxley Act of 2002, Chief Executive Officer
 
           
 
    32.2     * Certification Furnished Pursuant To Section 906 of The Sarbanes-Oxley Act of 2002, Chief Financial Officer
 
           
 
          * Filed herewith.

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