“Local hotel operators have great opportunities to recover their revenues if they can approach potential clients and attract them directly. And this is the area, our SekAi Digital Marketing is specialized by using A.I. technology,” said Meraj Syed, Regional Director, SekAi Business.
Dubai, United Arab Emirates - September 21, 2020 /PressCable/ —
Dubai officially reopened its doors to international tourists from July 7 and the local economy has gradually returned to some level of normalcy. The easing of movement restrictions within the UAE will most likely see a jump in visitors and business when high season begins October 2020.
Find out more at: https://www.sekaibusiness.com
Hotel bookings in Dubai are beginning to pick up as lockdowns lifted and restrictions are getting eased.
Good news is people are eager to travel around again despite ongoing COVID concerns. According to a recent survey by Revinate, their Travel Outlook reported that 72.7% of global respondents planning to travel in some capacity within the next 12 months. 33.4% expect to book within the next 6 months, and 50.1% within the next 12 months. Only 7.4% don’t expect to travel at all.
“With Covid-19 preventative measures such as social distancing, the industry won’t hit similar occupancy level as before. The tip to resume to healthy occupancy levels is to focus on their promotion with strategic digital marketing.” said Meraj Syed, Regional Director, SekAi Business.
“Local hotel operators have great opportunities to recover their revenues if they can approach potential clients and attract them directly. And this is the area, our SekAi Digital Marketing is specialized by using A.I. technology.
The survey says the domestic market will jumpstart recovery, with nearly 50% of travelers expecting to travel first within their country.
The goal for hotel operators is how they can increase their share of existing demand.
Hotels can attract local and domestic guests by focusing on experiences that people are craving right now. Travelers will carefully pick up the accommodation that can make them feel safe and escape from the pandemic with luxurious and relaxing atmosphere.
Surge in Demand with Mid- and Long-term stays
Another promised market is “Serviced apartments”. The uncertainty with the futures in the country have surged the demand of residents as a safer option instead of signing an annual tenancy contract with regular apartment or villa. Even hotel lost the short-term business due to the pandemic, luxury serviced apartment offerings are coming into demand. Hotel serviced apartment has huge potential to increase in number of tenants.
Restrictions for Covid-19 will continue to surround travel so it will be important for accommodation providers to maintain clear and open lines of communication with customers. Automated emails marketing using A.I. is capable to deliver relevant, personalized messages easy to individuals at key touchpoints.
During these uncertain times, email marketing campaigns should focus on keeping customers informed about the protocols the hotel has adopted to guests and staffs keep safer. Any services which benefit the guests such as flexible cancellation policies are effective promotions.
Past customers and those who cancelled booking due to Covid-19 are the target to approach to enhance rebooking by sending personalized message and offers.
Generating highly targeted data-driven automated messaging using A.I. for massive data analysis from the property management system allows timely and personalized digital marketing.
The value of online reputation is higher and it directly influences to the decision of each potential clients. Yes, online reputation is critical as the travel industry emerges from the pandemic. Travellers are extremely cautious and will pay close attention to the cleanliness and preventative measures at the place. Travellers will also keep their eyes on the reviews available online. One bad review can easily discourage many potential clients to select the hotel.
Ensure to share positive guest feedback with various social media platforms to attract future guests. Guests’ positive reviews can generate far better opportunities than hotels’ own promotion. Social proofs, which are visible on digital / online are one of the most influential marketing assets.
Always keep up property’s website to inform and reassure potential clients about current preventative measures as well as cancellation policy, promotional offers plus local attractions where safely extend and enjoy their travel experiences under current situation.
Understand the power of Digital Marketing if it is applied effectively
Most of clients nowadays search hotels through online by computers and mobile with the hotel websites. It brings opportunities to increase the local search on hotels by giving required content. Digital Marketing benefits for lower the budget. Optimizing the hotel website frequently will get more opportunities to hotel business. By this method hotel website appears in search engine results and according to the frequency it will get ranked.
Marketing methods have dramatically changed during the pandemic and after a rapid improvement in technology. Start of digital media and smart devices attracted the users and the way of communication for marketers have also shifted. Marketing field is dominated by digital platforms and thus, it is a greater mistake for business owners if they still ignore them.
Digital marketing in Dubai is also on the high rise. According to Media Lab reports, 99% of the population in the Emirates is internet user. It shows digital marketing a mandatory part for any fields of business that aims to target the region and serve the people.
Important tip that needs to be considered before you get into the field of online marketing in UAE is to gain mindful knowledge to the region such as the culture, regional preference, environment, demographics, etc. A successful marketing structure cannot be implemented without the knowledge of these key elements,
As travel consumer confidence starts to grow and local bookings start to pick up, now is the best time to consider investing proper Digital Marketing Campaigns. Allowing you close control over your advertising budget and target audiences, social media ads are a cost-effective way to reach your property’s ideal customers.
Contact Info:
Name: Meraj Syed
Email: Send Email
Organization: Sekai Corporate Business Services L.L.C
Address: Dubai Marina, Dubai, Dubai, United Arab Emirates
Website: http://www.sekaibusiness.com
Source: PressCable
Release ID: 88977511
