Why food giants are rushing into a world of mustard Skittles and caviar on a Pringle

Product partnerships are a tried-and-true tactic to get noticed, but the marketing mashups of 2023 take brand attention seeking to a whole new level.
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Complete coverage of business news in the Twin Cities, Minnesota and elsewhere, including Fortune 500 Minnesota companies: UnitedHealth Group, Target, Best Buy, 3M, CHS, U.S. Bancorp, General Mills, C.H. Robinson, Land O’Lakes, Ecolab, Ameriprise Financial, Xcel Energy, Hormel Foods, Thrivent Financial, Polaris, Securian Financial Group, Fastenal and Patterson Cos.