FORM 4 Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP OF SECURITIES Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934, Section 17(a) of the Public Utility Holding Company Act of 1935 or Section 30(h) of the Investment Company Act of 1940

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(Print or Type Responses)

1. Name and Address of Reporting Person * ORTEGA PEDRO N   2. Issuer Name and Ticker or Trading Symbol EDIETS COM INC [DIET] 5. Relationship of Reporting Person(s) to Issuer (Check all applicable) __X__ Director _____ 10% Owner _____ Officer (give title below) _____ Other (specify below) (Last) (First) (Middle) C/O WILMA SCHUMANN SKINCARE, 4850 SW 72TH AVENUE 3. Date of Earliest Transaction (Month/Day/Year) 02/28/2013 (Street) MIAMI, FL 33155 4. If Amendment, Date Original Filed(Month/Day/Year) 6. Individual or Joint/Group Filing(Check Applicable Line) _X_ Form filed by One Reporting Person ___ Form filed by More than One Reporting Person (City) (State) (Zip) Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned

1.Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4) Code V Amount (A) or (D) Price Common Stock 02/28/2013   D   7,500 D (2) 0 (2) D   Common Stock 02/28/2013   D   1,441 D (3) 0 (3) I By the Pedro N. Ortega Revocable Trust

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Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)

1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4, and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Underlying Securities (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of Derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form of Derivative Security: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares
Stock Options (right to buy)	$ 16.85	02/28/2013		D			10,258	(1)	01/02/2014	Common Stock	10,258	(5)	0	D
Stock Options (right to buy)	$ 4.719	02/28/2013		D			5,000	(1)	06/24/2019	Common Stock	5,000	(5)	0	D
Stock Options (right to buy)	$ 21.6	02/28/2013		D			1,250	(1)	01/03/2015	Common Stock	1,250	(5)	0	D
Stock Options (right to buy)	$ 21.725	02/28/2013		D			1,250	(1)	01/18/2015	Common Stock	1,250	(5)	0	D
Stock Options (right to buy)	$ 4.925	02/28/2013		D			2,000	(1)	07/28/2019	Common Stock	2,000	(5)	0	D
Stock Options (right to buy)	$ 7.65	02/28/2013		D			5,000	(1)	11/19/2019	Common Stock	5,000	(5)	0	D
Stock Options (right to buy)	$ 6.95	02/28/2013		D			17,513	(1)	01/04/2020	Common Stock	17,513	(5)	0	D
Stock Options (right to buy)	$ 5	02/28/2013		D			5,000	(4)	08/23/2020	Common Stock	5,000	(5)	0	D
Stock Options (right to buy)	$ 2.85	02/28/2013		D			50,000	(1)	03/15/2021	Common Stock	50,000	(5)	0	D
Stock Options (right to buy)	$ 0.55	02/28/2013		D			50,000	(1)	02/16/2022	Common Stock	50,000	(5)	0	D

Reporting Owners

Reporting Owner Name / Address	Relationships
	Director	10% Owner	Officer	Other
ORTEGA PEDRO N C/O WILMA SCHUMANN SKINCARE 4850 SW 72TH AVENUE MIAMI, FL 33155	X

Signatures

/s/ Pedro N. Ortega-Dardet		03/07/2013
**Signature of Reporting Person		Date

Explanation of Responses:

*	If the form is filed by more than one reporting person, see Instruction 4(b)(v).
**	Intentional misstatements or omissions of facts constitute Federal Criminal Violations. See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
(1)	These options are immediately exercisable.
(2)	These shares were exchanged at the effective time of the merger (the "Merger") for an aggregate of 9,501 shares of As Seen On TV, Inc. Common Stock at a conversion ratio of 1.2667 shares of As Seen On TV, Inc. Common Stock per share of eDiets Common Stock, with a market value of $0.48 per share on the effective date of the Merger.
(3)	These shares were exchanged at the effective time of the merger (the "Merger") for an aggregate of 1,826 shares of As Seen On TV, Inc. Common Stock at a conversion ratio of 1.2667 shares of As Seen On TV, Inc. Common Stock per share of eDiets Common Stock, with a market value of $0.48 per share on the effective date of the Merger.
(4)	Exercisable according to the following vesting schedule: 1,650 beginning on August 23, 2011; 1,650 beginning on August 23, 2012 and 1,700 beginning on August 23, 2013.
(5)	These derivative securities were assumed by As Seen On TV, Inc. at the effective time of the Merger. The number of shares issuable upon conversion and exercise price were converted based upon a conversion ratio of 1.2667.

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