UNITED STATES SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549
FORM 4
STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP
( ) Check this box if no longer subject to Section 16.
Form 4 or Form 5 obligations may continue. See Instructions 1(b).
1. Name and Address of Reporting Person
   Greg A. Tipsord
   15501 North Dial Boulevard
Suite 2212
   AZ, Scottsdale 85260-1619
2. Issuer Name and Ticker or Trading Symbol
   The Dial Corporation (DL)

3. IRS or Social Security Number of Reporting Person (Voluntary)

4. Statement for Month/Day/Year
   3/17/2003
5. If Amendment, Date of Original (Month/Day/Year)

6. Relationship of Reporting Person(s) to Issuer (Check all applicable)
   ( ) Director ( ) 10% Owner (X) Officer (give title below) ( ) Other
   (specify below)
   Vice President & General Manager-Personal Cleansing
7. Individual or Joint/Group Filing (Check Applicable Line)
   (X) Form filed by One Reporting Person
   ( ) Form filed by More than One Reporting Person


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 Table I -- Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned                                                 |
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1. Title of Security|2.    |2A.   |3.    |4.Securities Acquired (A)         |5.Amount of        |6.Dir |7.Nature of Indirect       |
                    |Trans-|Exec- |Trans |  or Disposed of (D)              |  Securities       |ect   |  Beneficial Ownership     |
                    |action|ution |action|                                  |  Beneficially     |(D)or |                           |
                    |      |      |    | |                  | A/|           |  Owned Following  |Indir |                           |
                    |Date  | Date |Code|V|    Amount        | D |    Price  |  Reported Trans(s)|ect(I)|                           |
___________________________________________________________________________________________________________________________________|
                                                                         
The Dial Corporation|      |      |    | |                  |   |           |7500 1             |D     |                           |
 Common Stock       |      |      |    | |                  |   |           |                   |      |                           |
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The Dial Corporation|      |      |I   |V|627.022           |A  |           |6726.471 2         |I     |401(k) Savings Plan        |
 Common Stock (401(K|      |      |    | |                  |   |           |                   |      |                           |
) Stock Holdings)   |      |      |    | |                  |   |           |                   |      |                           |
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The Dial Corporation|      |      |    | |                  |   |           |1410.972929        |D     |                           |
 Common Stock (Emplo|      |      |    | |                  |   |           |                   |      |                           |
yee Stock Purchase P|      |      |    | |                  |   |           |                   |      |                           |
lan)                |      |      |    | |                  |   |           |                   |      |                           |
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 Table II -- Derivative Securitites Acquired, Disposed of, or Beneficially Owned                                                   |
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1.Title of   |2.Con-  |3.     |3A.   |4.    |5.Number of De |6.Date Exer|7.Title and Amount  |8.Price|9.Number    |10.|11.Nature of|
  Derivative |version |Trans- |Deemed|Trans-| rivative Secu |cisable and|  of Underlying     |of Deri|of Deriva   |Dir|Indirect    |
  Security   |or Exer |action |      |action| rities Acqui  |Expiration |  Securities        |vative |tive        |ect|Beneficial  |
             |cise    |       |Execu-|      | red(A) or Dis |Date(Month/|                    |Secu   |Securities  |(D)|Ownership   |
             |Price of|       |ution |      | posed of(D)   |Day/Year)  |                    |rity   |Benefi      |or |            |
             |Deriva- |       |      |      |               |Date |Expir|                    |       |ficially    |Ind|            |
             |tive    |       |      |      |           | A/|Exer-|ation|   Title and Number |       |Owned Follow|ire|            |
             |Secu-   |(Month/|(Month|    | |           | D |cisa-|Date |   of Shares        |       |ing Reported|ct |            |
             |rity    |Day/   |/Day/ |Code|V|  Amount   |   |ble  |     |                    |       |Trans-      |(I)|            |
             |        |Year)  |Year) |    | |           |   |     |     |                    |       |action(s)   |   |            |
___________________________________________________________________________________________________________________________________|
                                                                         
Options - Rig|14.8438 |       |      |    | |           |   |3    |03/01|The Dial Cor|       |       |16300       |D  |            |
ht to Buy    |        |       |      |    | |           |   |     |/2010|poration Com|       |       |            |   |            |
             |        |       |      |    | |           |   |     |     |mon Stock   |       |       |            |   |            |
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Options - Rig|17.7700 |       |      |    | |           |   |3    |03/12|The Dial Cor|       |       |60000       |D  |            |
ht to Buy    |        |       |      |    | |           |   |     |/2010|poration Com|       |       |            |   |            |
             |        |       |      |    | |           |   |     |     |mon Stock   |       |       |            |   |            |
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Options - Rig|12.8750 |       |      |    | |           |   |4    |09/24|The Dial Cor|       |       |10800       |D  |            |
ht to Buy    |        |       |      |    | |           |   |     |/2006|poration Com|       |       |            |   |            |
             |        |       |      |    | |           |   |     |     |mon Stock   |       |       |            |   |            |
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Options - Rig|16.7188 |       |      |    | |           |   |4    |10/27|The Dial Cor|       |       |4962        |D  |            |
ht to Buy    |        |       |      |    | |           |   |     |/2007|poration Com|       |       |            |   |            |
             |        |       |      |    | |           |   |     |     |mon Stock   |       |       |            |   |            |
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Options - Rig|28.7188 |       |      |    | |           |   |4    |12/31|The Dial Cor|       |       |2000        |D  |            |
ht to Buy    |        |       |      |    | |           |   |     |/2008|poration Com|       |       |            |   |            |
             |        |       |      |    | |           |   |     |     |mon Stock   |       |       |            |   |            |
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Options - Rig|29.7188 |       |      |    | |           |   |5    |08/04|The Dial Cor|       |       |12500       |D  |            |
ht to Buy    |        |       |      |    | |           |   |     |/2009|poration Com|       |       |            |   |            |
             |        |       |      |    | |           |   |     |     |mon Stock   |       |       |            |   |            |
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Options-Right|13.4688 |       |      |    | |           |   |3    |01/25|The Dial Cor|       |       |100000      |D  |            |
 To Buy      |        |       |      |    | |           |   |     |/2011|poration Com|       |       |            |   |            |
             |        |       |      |    | |           |   |     |     |mon Stock   |       |       |            |   |            |
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Phantom Stock|1-for-1 |       |      |    | |           |   |6    |     |The Dial Cor|       |       |0.0003582000|D  |            |
 Units       |        |       |      |    | |           |   |     |     |poration Com|       |       |00107445    |   |            |
             |        |       |      |    | |           |   |     |     |mon Stock   |       |       |            |   |            |
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Phantom Stock|1-for-1 |       |      |    | |           |   |7    |     |The Dial Cor|       |       |5767.8311078|D  |            |
 Units       |        |       |      |    | |           |   |     |     |poration Com|       |       |            |   |            |
             |        |       |      |    | |           |   |     |     |mon Stock   |       |       |            |   |            |
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             |        |       |      |    | |           |   |     |     |            |       |       |            |   |            |
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Explanation of Responses:
1. Direct stock ownership of the reporting person consists of 4,500 shares
owned outright, as a result of the 3/16/03 vesting of 1,500 shares, and 3,000
shares of restricted stock granted pursuant to the 1996 Stock Incentive Plan.
The reporting person is
 not entitled to transfer, sell, pledge, hypothecate or assign any portion of
the shares prior to the lapse of certain restrictions:  restrictions lapse for
20% of the award on the first anniversary of the grant date, 20% on the second
anniversary of the
2. Between January 18, 2003 and March 14, 2003, the reporting person acquired
627.02 shares of The Dial Corporation Common Stock under The Dial Corporation
401(k) Savings Plan.
3. Granted pursuant to the 1996 Stock Incentive Plan. 1/3 of the options vest
on the first anniversary of the grant date; 1/3 vest after the second
anniversary of the grant date; and the final 1/3 vest after the third
anniversary of the grant date. All op
tions vest in the event of a change in control. Each option contains a Change
in Control Cash-Out whereby, in the event of a change in control, the
participant may elect to surrender all or part of the stock option to the
Corporation and to receive cash i
4. Granted pursuant to the 1996 Stock Incentive Plan.  Options vest 1/3 after
the stock price increases 33% over the grant price, 1/3 after the stock price
increases 66 2/3%, and the final 1/3 after the stock price doubles with no
vesting in less than 12
months.  All options vest in the event of a change in control or 5 years from
the date of grant.  Each option contains a Change in Control Cash-Out whereby,
in the event of a change in control, the participant may elect to surrender all
or part of the sto
ock granted under the stock option.
5. Granted pursuant to the 1996 Stock Incentive Plan. Options vest 1/3 after
the stock price increases 20% over grant price, but only if 1 year has passed
since grant date; 1/3 after the stock price increases 40%, but only if 2 years
have passed since gra
nt date; and the final 1/3 after the stock price increases 60%, but only if 3
years have passed since grant date. All options vest in the event of a change
in control or 5 years from the grant date. Each option contains a Change in
Control Cash-Out whereb
 exercisable price per share of stock under the stock option multiplied by the
number of shares of stock granted under the stock option.
6. Discount stock units accrued under the Corporation's Management Deferred
Compensation Plan.
7. Phantom stock units accrued under the Corporation's Management Deferred
Compensation Plan.
SIGNATURE OF REPORTING PERSON
Greg A. Tipsord
/s/ Lucinda K. Stewart, Attorney-In-Fact