aclz20140331_10q.htm

 

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

 

FORM 10-Q

(Mark One)

 

[X]

QUARTERLY REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

 

For the quarterly period ended March 31, 2014

 

[  ]

TRANSITION REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT

 

For the transition period from ________ to ________

 

Commission File Number: 000-52635

 

ACCELERIZE NEW MEDIA, INC.

(Exact name of registrant as specified in its charter)

 

Delaware

20-3858769

(State or other jurisdiction of incorporation or organization)

(I.R.S. Employer Identification No.)

 

20411 SW BIRCH STREET, SUITE 250

NEWPORT BEACH

CALIFORNIA 92660

 (Address of principal executive offices)

 

(949) 515 2141

 (Registrant’s Telephone Number, including Area Code)

  

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.  

Yes [X]  No [  ]

 

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files).  Yes [X]  No [  ]

 

Indicate by check mark whether the registrant is large accelerated filer, an accelerated filer, a non-accelerated filer or a smaller reporting company. See the definitions of “large accelerated filer,” “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act.

 

Large accelerated filer ☐

Accelerated filer ☐

Non-accelerated filer ☐

(Do not check if smaller reporting company)

Smaller reporting company [X]

 

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).  Yes ☐  No [X]

 

The number of shares outstanding of the registrant’s Common Stock, $0.001 par value per share, as of May 9, 2014, was 59,809,131.

 

 When used in this quarterly report, the terms “Accelerize,” “the Company,” “we,” “our,” and “us” refer to Accelerize New Media, Inc., a Delaware corporation.

 

 
 

 

  

CAUTIONARY STATEMENT REGARDING FORWARD LOOKING INFORMATION

 

This quarterly report on Form 10-Q contains certain forward-looking statements. Forward-looking statements may include our statements regarding our goals, beliefs, strategies, objectives, plans, including product and service developments, future financial conditions, results or projections or current expectations. In some cases, you can identify forward-looking statements by terminology such as "may," "will," "should," "expect," "plan," "anticipate," "believe," "estimate," "predict," "potential" or "continue," the negative of such terms, or other comparable terminology. For example, when we discuss our expectations that our revenues will increase in 2014, our expansion plans, our intentions to grow revenues by investing in sales and marketing efforts, our spending on research and development, training, account management and support personnel, the internet market trends, and specifically, the growth in on-line advertising, performance based marketing, and software-as-a-service, and our expectations based on such trends, we are using forward-looking statements. These statements are subject to known and unknown risks, uncertainties, assumptions and other factors that may cause actual results to be materially different from those contemplated by the forward-looking statements. These factors include, but are not limited to, our ability to implement our strategic initiatives, economic, political and market conditions and fluctuations, government and industry regulation, interest rate risk, U.S. and global competition, and other factors. Most of these factors are difficult to predict accurately and are generally beyond our control. You should consider the areas of risk described in connection with any forward-looking statements that may be made herein. The business and operations of Accelerize New Media, Inc. are subject to substantial risks, which increase the uncertainty inherent in the forward-looking statements contained in this report. Except as required by law, we undertake no obligation to release publicly the result of any revision to these forward-looking statements that may be made to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events. Further information on potential factors that could affect our business is described under “Item 1A. Risk Factors” in our annual report on Form 10-K as filed with the Securities and Exchange Commission, or the SEC, on March 25, 2014. Readers are also urged to carefully review and consider the various disclosures we have made in this report and in our annual report on Form 10-K.  

 

 
 

 

 

ACCELERIZE NEW MEDIA, INC.

 

INDEX

 

  

Page

 

 

PART I - FINANCIAL INFORMATION:

1

 

 

Item 1.

Financial Statements (Unaudited)

1

 

 

 

Item 2.

Management’s Discussion and Analysis of Financial Position And Results of Operations

16

 

 

 

Item 4.

Controls and Procedures

23

 

 

 

PART II - OTHER INFORMATION:

23

     
Item 5. Other Information 23

 

 

 

Item 6.

Exhibits

24

 

 

 

SIGNATURES

25

  

 
 

 

  

PART I - FINANCIAL INFORMATION

 

Item 1. Financial Statements

 

 

ACCELERIZE NEW MEDIA, INC. 

CONDENSED CONSOLIDATED BALANCE SHEETS

 

   

March 31,

2014

   

December 31,

2013

 
   

(Unaudited)

         

ASSETS

               

Current Assets:

               

Cash

  $ 1,130,870     $ 1,157,315  

Accounts receivable, net of allowance for bad debt of $23,121 and $59,072

    1,414,404       1,041,671  

Prepaid expenses and other assets

    76,582       85,026  

Total current assets

    2,621,856       2,284,012  
                 

Property and equipment, net of accumulated depreciation of $262,225 and $171,856

    858,198       756,696  

Customer relationships, net of accumulated amortization of $203,704 and $37,037

    796,296       962,963  

Deferred financing costs, net of accumulated amortization of $3,003

    69,064       -  

Other assets

    37,148       -  

Total assets

  $ 4,382,562     $ 4,003,671  
                 

LIABILITIES AND STOCKHOLDERS' EQUITY

               
                 

Current Liabilities:

               

Accounts payable and accrued expenses

  $ 1,495,774     $ 1,703,007  

Deferred revenues

    58,000       83,311  

Line of credit

    500,000       -  

Total current liabilities

    2,053,774       1,786,318  
                 

Stockholders' Equity

               

Common stock; $.001 par value; 100,000,000 shares authorized; 59,818,917 and 58,394,975 shares issued and outstanding

    59,818       58,394  

Additional paid-in capital

    18,384,573       17,908,278  

Accumulated deficit

    (16,116,933

)

    (15,749,319

)

Accumulated other comprehensive income

    1,330       -  
                 

Total stockholders’ equity

    2,328,788       2,217,353  
                 

Total liabilities and stockholders’ equity

  $ 4,382,562     $ 4,003,671  

  

See Notes to Unaudited Condensed Consolidated Financial Statements. 

  

 
1

 

   

ACCELERIZE NEW MEDIA, INC.

UNAUDITED CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS 

 

   

Three-month periods ended

March 31,

 
   

2014

   

2013

 
                 
                 

Revenues:

  $ 3,427,197     $ 2,163,407  
                 

Operating expenses:

               

Cost of revenue

    789,099       470,483  

Research and development

    576,786       380,617  

Sales and marketing

    1,622,449       615,847  

General and administrative

    803,168       516,283  

Total operating expenses

    3,791,502       1,983,230  
                 

Operating (loss) income

    (364,305

)

    180,177  
                 

Other income (expense):

               

Interest income

    -       13,667  

Interest expense

    (3,309

)

    (18,626

)

      (3,309

)

    (4,959

)

                 

(Loss) income from continuing operations

    (367,614

)

    175,218  
                 

Discontinued operations

               

Gain from the disposal of discontinued operations

    -       61,750  

Income from discontinued operations, net

    -       61,750  
                 

Net (loss) income

  (367,614 )   236,968  
                 
                 

Earnings per share:

               

Basic

               

Continuing operations

  $ (0.01

)

  $ -  

Discontinued operations

  $ -     $ -  

Net (loss) income per share

  $ (0.01

)

  $ -  
                 

Diluted

               

Continuing operations

  $ (0.01

)

  $ -  

Discontinued operations

  $ -     $ -  

Net (loss) income per share

  $ (0.01 )   $ -  
                 
                 

Basic weighted average common shares outstanding

    58,770,491       56,158,216  

Diluted weighted average common shares outstanding

    58,770,491       69,394,505  

 

See Notes to Unaudited Condensed Consolidated Financial Statements.

 

 
2

 

  

ACCELERIZE NEW MEDIA, INC.

UNAUDITED CONDENSED CONSOLIDATED STATEMENTS OF COMPREHENSIVE (LOSS) INCOME

 

   

Three-month periods ended

March 31,

 
   

2014

   

2013

 
                 
                 

Net (loss) income

  $ (367,614 )   $ 236,968  
                 

Foreign currency translation gain (loss)

    1,330       (1,281 )

Total other comprehensive income (loss)

    1,330       (1,281 )
                 

Comprehensive (loss) income

  (366,284 )   235,687  

 

See Notes to Unaudited Condensed Consolidated Financial Statements.

 

 
3

 

  

ACCELERIZE NEW MEDIA, INC.

UNAUDITED CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS

 

   

Three-month periods ended

March 31,

 
   

2014

   

2013

 

Cash flows from operating activities:

               

Net (loss) income from continuing operations

  $ (367,614 )   $ 175,218  

Adjustments to reconcile net (loss) income to net cash (used in) provided by operating activities:

               

Depreciation and amortization

    257,036       12,598  

Amortization of debt discount

    3,003       10,646  

Amortization of original issuance discount

    -       (11,889

)

Provision for bad debt

    (35,951

)

    -  

Fair value of options

    143,777       125,781  

Changes in operating assets and liabilities:

               

Accounts receivable

    (336,782

)

    (164,488

)

Prepaid expenses

    8,143       22  

Other assets

    (37,148

)

    (8,315

)

Accounts payable and accrued expenses

    (206,803

)

    (66,268

)

Deferred revenues

    (25,311

)

    (14,458

)

Net cash (used in) provided by continuing operations

    (597,650

)

    58,847  

Net cash provided by discontinued operations

    -       61,750  

Net cash (used in) provided by operating activities

    (597,650

)

    120,597  
                 

Cash flows from investing activities:

               

Capitalized software for internal use

    (153,996

)

    -  

Capital expenditures

    (37,875

)

    (47,806

)

Proceeds from sale of online marketing services business

    -       18,000  
                 

Net cash used in investing activities

    (191,871

)

    (29,806

)

                 

Cash flows from financing activities:

               

Principal repayments on notes payable

    -       (45,000

)

Proceeds from line of credit

    500,000       -  

Payment of financing costs

    (40,000 )     -  

Net proceeds from exercise of warrants

    301,876       81,000  
                 

Net cash provided by financing activities

    761,876       36,000  
                 

Effect of exchange rate changes on cash

    1,200       (1,328

)

                 

Net (decrease) increase in cash

    (26,445 )     125,463  
                 

Cash, beginning of period

    1,157,315       231,926  
                 

Cash, end of period

  $ 1,130,870     $ 357,389  
                 

Supplemental disclosures of cash flow information:

               

Cash paid for interest

  $ -     $ 5,235  

Cash paid for income taxes

  $ -     $ -  
                 

Non-cash investing and financing activities:

               

Fair value of warrants issued in connection with line of credit

  $ 32,067     $ -  

 

See Notes to Unaudited Condensed Consolidated Financial Statements. 

  

 
4

 

 

ACCELERIZE NEW MEDIA, INC.

NOTES TO UNAUDITED CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

 

NOTE 1: ORGANIZATION AND DESCRIPTION OF BUSINESS

 

Accelerize New Media, Inc., a Delaware corporation, incorporated on November 22, 2005, owns and operates CAKE, a Software-as-a-Service, or SaaS, platform providing online tracking and analytics solutions for advertisers and online marketers.

 

The Company provides software solutions for businesses interested in expanding their online advertising spend.

 

The condensed consolidated balance sheet presented as of December 31, 2013 has been derived from our audited consolidated financial statements. The unaudited condensed consolidated financial statements have been prepared pursuant to the rules and regulations of the SEC. Certain information and footnote disclosures normally included in the annual financial statements prepared in accordance with accounting principles generally accepted in the United States of America, have been omitted pursuant to those rules and regulations, but we believe that the disclosures are adequate to make the information presented not misleading. The unaudited condensed consolidated financial statements and notes included herein should be read in conjunction with the annual financial statements and notes for the year ended December 31, 2013 included in our Annual Report on Form 10-K filed with the SEC on March 25, 2014.  In the opinion of management, all adjustments, consisting of normal, recurring adjustments and disclosures necessary for a fair presentation of these interim statements have been included. The results of operations for the three-month period ended March 31, 2014 are not necessarily indicative of the results for the year ending December 31, 2014.

 

Principles of Consolidation

 

The accompanying unaudited condensed consolidated financial statements include the results of operations of Cake Marketing UK Ltd. All material intercompany accounts and transactions between the Company and its subsidiary have been eliminated in consolidation.

 

NOTE 2: SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

 

Use of Estimates

 

The preparation of unaudited condensed consolidated financial statements in conformity with accounting principles generally accepted in the United States of America requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and the reporting amounts of revenues and expenses during the reported period. Actual results will differ from those estimates. Included in these estimates are assumptions about collection of accounts receivable, useful life of fixed assets and intangible assets, and assumptions used in Black-Scholes-Merton, or BSM, valuation methods, such as expected volatility, risk-free interest rate, and expected dividend rate.

 

Reclassification

 

The financial statements for the three-month period ended March 31, 2013 have been reclassified to reflect certain training and account management expenses as cost of revenues and sales and marketing expenses separately from our general and administrative expenses as well as to allocate certain unallocated general and administrative expenses to the Company’s functional areas.

 

Cash and Cash Equivalents

 

The Company considers all highly liquid temporary cash investments with an original maturity of three months or less when purchased, to be cash equivalents.

 

Accounts Receivable

 

The Company’s accounts receivable are due primarily from advertisers and marketers. Collateral is currently not required. The Company also maintains allowances for doubtful accounts for estimated losses resulting from the inability of the Company’s customers to make payments. The Company periodically reviews these estimated allowances, including an analysis of the customers’ payment history and creditworthiness, the age of the trade receivable balances and current economic conditions that may affect a customer’s ability to make payments as well as historical collection trends for its customers as a whole. Based on this review, the Company specifically reserves for those accounts deemed uncollectible or likely to become uncollectible. When receivables are determined to be uncollectible, principal amounts of such receivables outstanding are deducted from the allowance.

 

   

March 31,

2014

   

December 31,

2013

 
                 

Allowance for doubtful accounts

  $ 23,121     $ 59,072  

   

 
5

 

  

Concentration of Credit Risks

 

The Company is subject to concentrations of credit risk primarily from cash and cash equivalents and accounts receivable.

 

The Company’s cash and cash equivalents accounts are held at a financial institution and are insured by the Federal Deposit Insurance Corporation, or the FDIC, up to $250,000. During the three-month period ended March 31, 2014, the Company has reached bank balances exceeding the FDIC insurance limit. To reduce its risk associated with the failure of such financial institutions, the Company periodically evaluates the credit quality of the financial institution in which it holds deposits.

 

The Company's accounts receivable are due from customers, generally located in the United States, Europe, and Canada. None of the Company’s customers accounted for more than 10% of its accounts receivable at March 31, 2014 or December 31, 2013.  The Company does not require any collateral from its customers.

 

Revenue Recognition

 

The Company recognizes revenue on arrangements in accordance with ASC Topic 605, Revenue Recognition. Revenue is recognized only when the price is fixed or determinable, persuasive evidence of an arrangement exists, the service is performed, and collectability of the resulting receivable is reasonably assured.

 

The Company’s SaaS revenues are generated from implementation and training fees and a monthly license fee, supplemented by per transaction fees paid by customers for monthly platform usage. The initial term of the customer contract is generally one year and each party may cancel the contract within that period with 30-days’ prior notice. The Company does not provide any general right of return for its delivered items. Services associated with the implementation and training fees have standalone value to the Company’s customers, as there are third-party vendors who offer similar services to the Company’s SaaS. Accordingly, they qualify as separate units of accounting. The Company allocates a fair value to each element deliverable at the recognition date and recognizes such value when the services are provided. The Company bases the fair value of the implementation and training fees on third-party evidence and the monthly license fee on vendor-specific objective evidence. Fees charged by third-party vendors for implementation and training services do not vary significantly from the fees charged by the Company. Services associated with implementation and training fees are generally rendered within a month from the initial contract date. The value attributed to the monthly license fees as well as the fees associated with monthly transaction-based platform usage are recognized in the corresponding period.

 

Product Concentration

 

The Company generates its revenues from software licensing, usage, and related transaction fees.

 

Fair Value of Financial Instruments

 

The Company accounts for assets and liabilities measured at fair value on a recurring basis in accordance with ASC Topic 820, Fair Value Measurements and Disclosures, or ASC 820. ASC 820 establishes a common definition for fair value to be applied to existing generally accepted accounting principles that require the use of fair value measurements, establishes a framework for measuring fair value, and expands disclosure about such fair value measurements.

 

ASC 820 defines fair value as the price that would be received to sell an asset or paid to transfer a liability in an orderly transaction between market participants at the measurement date. Additionally, ASC 820 requires the use of valuation techniques that maximize the use of observable inputs and minimize the use of unobservable inputs. These inputs are prioritized below:

 

Level 1:

Observable inputs such as quoted market prices in active markets for identical assets or liabilities.

 

 

Level 2:

Observable market-based inputs or unobservable inputs that are corroborated by market data.

 

 

Level 3:

Unobservable inputs for which there is little or no market data, which require the use of the reporting entity’s own assumptions.

 

 Additional Disclosures Regarding Fair Value Measurements

 

The carrying value of cash and cash equivalents, accounts receivable, accounts payable, accrued expenses, and lines of credit approximate their fair value due to the short term maturity of these items.

 

 
6

 

  

Convertible Instruments

 

The Company evaluates and accounts for conversion options embedded in its convertible instruments in accordance with ASC 815, Accounting for Derivative Instruments and Hedging Activities, or ASC 815.

 

ASC 815 generally provides three criteria that, if met, require companies to bifurcate conversion options from their host instruments and account for them as free standing derivative financial instruments. These three criteria include circumstances in which (a) the economic characteristics and risks of the embedded derivative instrument are not clearly and closely related to the economic characteristics and risks of the host contract, (b) the hybrid instrument that embodies both the embedded derivative instrument and the host contract is not re-measured at fair value under otherwise applicable generally accepted accounting principles with changes in fair value reported in earnings as they occur and (c) a separate instrument with the same terms as the embedded derivative instrument would be considered a derivative instrument.

 

The Company accounts for convertible instruments (when it has determined that the embedded conversion options should not be bifurcated from their host instruments) in accordance with ASC 470-20, Debt with Conversion and Other Options. Accordingly, the Company records, when necessary, discounts to convertible notes for the intrinsic value of conversion options embedded in debt instruments based upon the differences between the fair value of the underlying common stock at the commitment date of the note transaction and the effective conversion price embedded in the note. Debt discounts under these arrangements are amortized over the term of the related debt to their earliest date of redemption. The Company also records when necessary deemed dividends for the intrinsic value of conversion options embedded in preferred shares based upon the differences between the fair value of the underlying common stock at the commitment date of the note transaction and the effective conversion price embedded in the note.

 

ASC 815-40, Contracts in Entity’s own Equity, provides that, among other things, generally, if an event is not within the entity’s control, such contract could require net cash settlement and shall be classified as an asset or a liability.

 

The Company needs to determine whether the instruments issued in the transactions are considered indexed to the Company’s own stock.  While the Company’s 12% convertible promissory notes, or 12% Convertible Notes Payable, and the warrants issued in connection with the Company’s 12% note payable, or 12% Note Payable, did not provide variability involving sales volume, stock index, commodity price, revenue targets, among other things, they did provide for variability involving future equity offerings and issuance of equity-linked financial instruments.  While the instruments did not contain an exercise contingency, the settlement of the 12% Convertible Notes Payable and the warrants issued in connection with the 12% Note Payable would not equal the difference between the fair value of a fixed number of shares of the Company’s Common Stock and a fixed stock price. Accordingly, they are not indexed to the Company’s stock price.

 

However, the Company believes that there is no value to the derivative liabilities associated with such instruments at March 31, 2014 and December 31, 2013. The Company’s obligations under its 12% Convertible Notes Payable and the warrants issued in connection with the 12% Note Payable have been satisfied without issuing additional consideration to the holders.

 

Advertising

 

The Company expenses advertising costs as incurred.

 

   

Three-month periods ended,

 
   

March 31,

2014

   

March 31,

2013

 
                 

Advertising expense

  $ 32,211     $ 6,072  

 

Income Taxes

 

Income taxes are accounted for in accordance with the provisions of ASC Topic 740, Accounting for Income Taxes. Deferred tax assets and liabilities are recognized for the future tax consequences attributable to differences between the financial statement carrying amounts of existing assets and liabilities and their respective tax bases. Deferred tax assets and liabilities are measured using enacted tax rates expected to apply to taxable income in the years in which those temporary differences are expected to be recovered or settled. The effect on deferred tax assets and liabilities of a change in tax rates is recognized in income in the period that includes the enactment date. Valuation allowances are established, when necessary, to reduce deferred tax assets to the amounts expected to be realized, but no less than quarterly.

 

Foreign Currency Translation

 

The Company’s reporting currency is U.S. Dollars. The functional currency of the Company’s subsidiary in the United Kingdom is British Pounds. The translation from British Pounds to U.S. Dollars is performed for balance sheet accounts using exchange rates in effect at the balance sheet date and for revenue and expense accounts using the average exchange rate in effect during the period. The resulting translation adjustments are recorded as a component of Accumulated Other Comprehensive Income (Loss). Foreign currency translation gains and losses arising from exchange rate fluctuation on transactions denominated in a currency other than the functional currency are included in the unaudited condensed consolidated statements of operations. 

  

 
7

 

 

Software Development Costs

 

Costs incurred in the research and development of software products and significant upgrades and enhancements thereto during the preliminary project stage and the post-implementation operation stage are expensed as incurred. Costs incurred for maintenance and relatively minor upgrades and enhancements are expensed as incurred. Costs associated with the application development stage of new software products and significant upgrades and enhancements thereto are capitalized when 1) management implicitly or explicitly authorizes and commits to funding a software project and 2) it is probable that the project will be completed and the software will be used to perform the function intended. The Company capitalized internal-use software development costs of $153,996 during the three-months ended March 31, 2014. The Company amortizes such costs once the new software products and significant upgrades and enhancements are completed. The unamortized internal-use software development costs amounted to $604,230 and $508,257 at March 31, 2014 and December 31, 2013, respectively. The Company’s amortization expenses associated with capitalized software development costs amounted to approximately $58,023 during the three-month period ended March 31, 2014. Amortization of internal-use software is reflected in cost of revenues.

 

Share-Based Payment

 

The Company accounts for stock-based compensation in accordance with ASC Topic 718, Compensation-Stock Compensation, or ASC 718. Under the fair value recognition provisions of this topic, stock-based compensation cost is measured at the grant date based on the fair value of the award and is recognized as an expense on a straight-line basis over the requisite service period, which is the vesting period.

 

The Company has elected to use the BSM option-pricing model to estimate the fair value of its options, which incorporates various subjective assumptions including volatility, risk-free interest rate, expected life, and dividend yield to calculate the fair value of stock option awards. Compensation expense recognized in the statements of operations is based on awards ultimately expected to vest and reflects estimated forfeitures. ASC 718 requires forfeitures to be estimated at the time of grant and revised, if necessary, in subsequent periods if actual forfeitures differ from those estimates.

 

Segment Reporting

 

The Company generated revenues from one source, its SaaS business, during the three-month period ended March 31, 2014 and 2013. The Company's chief operating decision maker evaluates the performance of the Company based upon revenues and expenses by functional areas as disclosed in the Company's statements of operations.

 

Recent Accounting Pronouncements

 

Recent accounting pronouncements have been issued but deemed by management to be outside the scope of relevance to the Company. 

 

Basic and Diluted Earnings Per Share

 

Basic earnings per share are calculated by dividing income available to stockholders by the weighted-average number of common shares outstanding during each period. Diluted earnings per share are computed using the weighted average number of common and dilutive common share equivalents outstanding during the period. Dilutive common share equivalents consist of shares issuable upon the exercise of stock options and warrants (calculated using the modified-treasury stock method).  

 

 
8

 

  

   

Three-months ended

March 31,

 
   

2014

   

2013

 

Numerator:

               

Net (loss) income from continuing operations

  $ (367,614

)

  $ 175,218  
                 

Net income from discontinued operations

  $ -     $ 61,750  
Net (loss) income   $ (367,614 )   $ 236,968  
                 

Denominator:

               

Denominator for basic earnings per share--weighted average shares

    58,770,491       56,158,216  

Effect of dilutive securities- when applicable:

               

Stock options

    -       10,459,381  

Warrants

    -       2,776,908  

Denominator for diluted earnings per share--adjusted weighted-average shares and assumed conversions

    58,770,491       69,394,505  
                 

Earnings (loss) per share:

               

Basic

               

Continuing operations, as adjusted

  $ (0.01

)

  $ -  

Discontinued operations

  $ -     $ -  

Net (loss) income per share- basic

  $ (0.01

)

  $ -  
                 

Diluted

               

Continuing operations, as adjusted

  $ (0.01

)

  $ -  

Discontinued operations

  $ -     $ -  

Net (loss) income per shares-diluted

  $ (0.01

)

  $ -  
                 

Weighted-average anti-dilutive common share equivalents

    24,496,668       17,247,966  

 

 

The anti-dilutive common share equivalents outstanding are as follows:

 

   

March 31,

 
   

2014

   

2013

 
                 

Convertible notes payable

    -       436,250  

Options

    19,841,688       7,983,119  

Warrants

    4,655,000       8,828,597  
      24,496,668       17,247,966  

   

 
9

 

   

Property and Equipment

 

Property and equipment are recorded at cost and are depreciated on a straight-line basis over their estimated useful lives of three years. Maintenance and repairs are charged to expense as incurred. Significant renewals and betterments are capitalized.

 

Property and equipment consist of the following at:

 

   

March 31,

2014

   

December 31,

2013

 

Internal use software costs

  $ 718,640     $ 564,644  

Computer equipment and software

    302,633       269,933  

Office furniture and equipment

    99,150       93,975  
      1,120,423       928,552  

Accumulated depreciation

    (262,225

)

    (171,856

)

    $ 858,198     $ 756,696  

 

   

Three-month periods ended

 
   

March 31,

2014

   

March 31,

2013

 
                 

Depreciation expense

  $ 32,347     $ 12,598  

Amortization expense on internal software

  $ 58,023     $ -  

 

 

NOTE 3:  DISCONTINUED OPERATIONS AND NOTE RECEIVABLE

 

 

During the three-month period ended March 31, 2013, the Company generated proceeds from the sale of its online marketing services business, which closed in September 2012, of $18,000. Additionally, the Company recognized $61,750 of gain from the disposal of discontinued operations from in-kind services provided by the buyer of its online marketing services business during the three-month period ended March 31, 2013. Furthermore, the Company recognized interest income of $13,661, including $11,889 of original issue discount from the $142,000 note receivable which was issued to the Company in 2012 by the buyer of its online marketing services business during the three-month period ended March 31, 2013. All obligations of the buyer to the Company were satisfied by December 2013.  

  

 
10

 

  

The components of the gain from disposal of discontinued operations are as follows:

 

   

Three-month periods ended

March 31,

 
   

2014

   

2013

 
                 

Services received in lieu of note receivable

  $ -     $ 61,750  

Gain from disposal of discontinued operations

  $ -     $ 61,750  

  

 

NOTE 4: PREPAID EXPENSES

 

At March 31, 2014 and December 31, 2013, the Company’s prepaid expenses consisted primarily of prepaid insurance and rent.

 

NOTE 5: CUSTOMER RELATIONSHIPS

 

During November 2013, the Company completed its acquisition of certain customer relationships of a former competitor. Pursuant to the acquisition, the Company will pay $1 million payable in four installments of $250,000 every quarter, effective March 2014. Additionally, the former competitor will refer potential clients to the Company. The consideration for the referrals amounts to 25% of the revenues generated from such customers for a period of up to one year. The Company has capitalized the acquisition cost, which approximates fair value of the customer relationships, which amounts to $1,000,000 at December 31, 2013. The Company amortizes such customer relationships over a period of 18 months. The Company incurred amortization expense related to the customer relationships of approximately $166,667 during the three-month period ended March 31, 2014. The amortization amount for the Customer relationships, by fiscal year over the remaining useful life is as follows:

 

Remainder of 2014

  $ 500,000  

2015

    296,296  
    $ 796,296  

   

 

NOTE 6: DEFERRED REVENUES

 

The Company’s deferred revenues consist of prepayments made by certain customers and undelivered implementation and training fees.  The Company decreases the deferred revenues by the amount of the services it renders to such clients when provided.

 

   

March 31,

2014

   

December 31,

2013

 
                 

Deferred revenues

  $ 58,000     $ 83,311  

 

 

NOTE 7: CONVERTIBLE NOTES PAYABLE AND NOTE PAYABLE

 

12% Convertible Notes Payable & 12% Note Payable

 

The Company had its 12% Convertible Notes Payable of $176,244, including accrued interest, outstanding during the three-month period ended March 31, 2013.  The Company satisfied its remaining obligations under the 12% Convertible Notes Payable in August 2013. The 12% Convertible Notes Payable bore interest at 12% per annum.

 

The 12% Note Payable was outstanding during the three-month period ended March 31, 2013. The Company satisfied its remaining obligations under the 12% Note Payable in August 2013. The 12% Note Payable, as amended, bore interest at a rate of 12% per annum and matured in August 2013

  

The Company made principal repayments of $45,000 on its 12% Note Payable during the three-month period ended March 31, 2013.

 

 

 
11

 

  

 

   

Three-month periods ended

 
   

March 31,

2014

   

March 31,

2013

 
                 

Interest and amortization expense associated with the 12% Convertible Notes Payable and 12% Note Payable

  $ -     $ 18,626  

 

 

NOTE 8: LINE OF CREDIT

 

On March 17, 2014, the Company entered into a loan and security agreement, or the Line of Credit, with Square 1 Bank, or the Lender, to borrow up to a maximum of $3,000,000 at the Company’s discretion. Amounts borrowed will accrue interest at the prime rate in effect, plus 1.25%, not to be less than 5.5% per annum. Accrued interest on amounts borrowed is payable monthly and all other amounts borrowed will be payable in full on the maturity date of March 17, 2016, which maturity date may be extended to March 17, 2017 if the Company provides the Lender with a fully-funded business plan acceptable to Lender by January 15, 2016 and no event of default has occurred.

 

The Line of Credit contains covenants including, but not limited to, covenants to achieve specified Adjusted EBITDA, as defined, levels and customer renewal levels, limiting capital expenditures and restricting the Company's ability to pay dividends, purchase and sell assets outside the ordinary course and incur additional indebtedness. The occurrence of a material adverse change, as defined, will be an event of default under the Line of Credit, in addition to other customary events of default. The Company granted the Lender a security interest in all of the Company's personal property and intellectual property.

 

The Company borrowed $500,000 from the Line of Credit during the three-month period ended March 31, 2014. The amount due under the Line of Credit amounts to $500,000 as of March 31, 2014. The interest rate for the amount borrowed is 5.5% per annum.

 

In connection with the Line of Credit, the Company issued to the Lender a warrant to purchase up to 46,875 shares of the Company's common stock at an exercise price of $1.60 per share. The warrant expires on March 17, 2017. The fair value of the warrants amounted to $32,067. Additionally, the Company paid $40,000 to the lender in financing costs. The fair value of the warrants and the financing costs were capitalized as deferred financing costs at March 31, 2014. The Company recognized an amortization expense of approximately $3,000 in connection with such deferred financing costs during the three-month period ended March 31, 2014.

 

   

Three-month periods ended

 
   

March 31,

2014

   

March 31,

2013

 
                 

Interest and amortization expense associated with line of credit

  $ 3,309     $ -  

  

 
12

 

  

NOTE 9: STOCKHOLDERS’ EQUITY

 

Common Stock

 

During the three-month periods ended March 31, 2014 and 2013, the Company generated proceeds of $301,876 and $81,000 from the exercise of 862,500 and 202,500 warrants, respectively.

 

During the three-month periods ended March 31, 2014 and 2013, the Company issued 519,252 and 42,190 shares of its Common Stock pursuant to the cashless exercise of 600,000 and 66,666 warrants and options, respectively.   

 

 
13

 

 

Warrants

 

During the three-month period ended March 31, 2014, the Company issued 46,875 warrants to the Lender. The warrants are exercisable at the price of $1.60 per share and expire in March 2017. The fair value of such warrants, which amounted to $32,067 has been recognized as deferred financing fees is amortized using the effective interest method over the terms of the associated Line of Credit.

 

The fair value of the warrants granted during the three-month period ended March 31, 2014 is based on the BSM model using the following assumptions:

 

Effective Exercise price

  $ 1.60  

Effective Market price

  $ 1.60  

Volatility

    64 %

Risk-free interest

    0.9 %

Term (years)

 

3

 

Expected dividend rate

    0 %

 

Stock Option Plan

 

On December 15, 2006, the Company's Board of Directors and stockholders approved the Accelerize New Media, Inc. Stock Option Plan, or the Plan. The total number of shares of capital stock of the Company that may be subject to options under the Plan is 22,500,000 shares of Common Stock, following an increase from 10,000,000 shares to 15,000,000 shares of Common Stock in May 2011, and from 15,000,000 shares to 22,500,000 shares of Common Stock on March 27, 2012, from either authorized but unissued shares or treasury shares. The individuals who are eligible to receive option grants under the Plan are employees, directors and other individuals who render services to the management, operation or development of the Company or its subsidiaries and who have contributed or may be expected to contribute to the success of the Company or a subsidiary. Every option granted under the Plan shall be evidenced by a written stock option agreement in such form as the Board shall approve from time to time, specifying the number of shares of Common Stock that may be purchased pursuant to the option, the time or times at which the option shall become exercisable in whole or in part, whether the option is intended to be an incentive stock option or a non-incentive stock option, and such other terms and conditions as the Board shall approve.

 

The share-based payment is based on the fair value of the outstanding options amortized over the requisite period of service for option holders, which is generally the vesting period of the options. The fair value of the options granted during the three-month periods ended March 31, 2014 and 2013 is based on the BSM model using the following assumptions:

 

   

March 31, 2014

   

March 31, 2013

 

Effective Exercise price

  $ 1,43-1.60     $ 0.58  

Effective Market price

  $ 1.43-1.60     $ 0.58  

Volatility

    64 %     62 %

Risk-free interest

    0.9 %     0.36 %

Terms (years)

 

4

   

4

 

Expected dividend rate

    0 %     0 %

 

 

The Company generally recognizes its share-based payment over the vesting terms of the underlying options.

 

   

Three-month periods ended

 
   

March 31,

2014

   

March 31,

2013

 

Weighted-average grant date fair value

  $ 0.73     $ 0.28  

Fair value of options, recognized as selling, general, and administrative expenses

  $ 143,777     $ 125,781  

Number of options granted

    907,500       902,500  

 

The total compensation cost related to non-vested awards not yet recognized amounted to approximately $1,971,000 at March 31, 2014 and the Company expects that it will be recognized over the following weighted-average period of 24 months.

 

If any options granted under the Plan expire or terminate without having been exercised or cease to be exercisable, such options will be available again under the Plan. All employees of the Company and its subsidiaries are eligible to receive incentive stock options and non-qualified stock options. Non-employee directors and outside consultants who provided bona-fide services not in connection with the offer or sale of securities in a capital raising transaction are eligible to receive non-qualified stock options. Incentive stock options may not be granted below their fair market value at the time of grant or, if to an individual who beneficially owns more than 10% of the total combined voting power of all stock classes of the Company or a subsidiary, the option price may not be less than 110% of the fair value of the Common Stock at the time of grant. The expiration date of an incentive stock option may not be longer than ten years from the date of grant. Option holders, or their representatives, may exercise their vested options up to three months after their employment termination or one year after their death or permanent and total disability. The Plan provides for adjustments upon changes in capitalization.

 

The Company’s policy is to issue shares pursuant to the exercise of stock options from its available authorized but unissued shares of Common Stock. It does not issue shares pursuant to the exercise of stock options from its treasury shares.

  

 
14

 

  

NOTE 10: COMPREHENSIVE (LOSS) INCOME

 

Comprehensive (loss) income includes changes in equity related to foreign currency translation adjustments. The following table sets forth the reconciliation from net (loss) income to comprehensive (loss) income for the three-month periods ended March 31, 2014 and 2013:

 

   

Three-months ended

March 31,

 
   

2014

   

2013

 

Net (loss) income

  $ (367,614

)

  $ 236,968  

Other comprehensive income (loss):

               

Foreign currency translation adjustment

    1,330       (1,281

)

Comprehensive (loss) income

  $ (366,284

)

  $ 235,687  

 

The following table sets forth the balance in accumulated other comprehensive loss as of March 31, 2014 and December 31, 2013, respectively:

 

   

March 31,

2014

   

December 31,

2013

 

Foreign currency translation gain (loss)

  $ 1,330     $ -  

Accumulated other comprehensive income (loss)

  $ 1,330     $ -  

 

NOTE 11: SEGMENTS

 

The Company operates in one business segment. Percentages of sales by geographic region for the three-month periods ended March 31, 2014 and 2013 were approximately as follows:

 

   

Three-month periods ended

March 31,

 
   

2014

   

2013

 

United States

    81 %     93 %

Europe

    15 %     4 %

Other

    4 %     3 %

 

 

NOTE 12: COMMITMENTS AND SUBSEQUENT EVENTS

 

During January 2014, the Company entered into a 4-year lease for certain office space in Newport Beach, effective February 1, 2014. Under the terms of the lease, the Company initially pays a monthly base rent of approximately $22,000, increasing incrementally to approximately $25,000. 

  

During April, 2014, the Company made principal repayments of $500,000 under its Line of Credit.

 

On April 25, 2014, the Company filed a Registration Statement on Form S-3 with the SEC to register the sale of up to $20,000,000 of its Common Stock. The Registration Statement has not yet been declared effective by the SEC. 

 

On May 9, 2014, the Company entered into an office sublease agreement with Panattoni Development Company, Inc. to sublease approximately 4,168 usable square feet of office space at 20411 SW Birch Street, Suite 210, Newport Beach, California 92660. The sublease is for a term of approximately two years, commencing on May 1, 2014 and ending May 31, 2016.  The initial base rent for the sublease is $10,445 per month, increasing to $10,841 per month on June 1, 2014 and to $11,039 per month on June 1, 2015.  The Master Landlord will provide up to $49,500 for tenant improvements to the office space.

 

 

 
15

 

  

ITEM 2. Management's Discussion and Analysis of Financial Condition and Results of Operations

 

The following discussion of our financial condition and results of operations should be read in conjunction with the financial statements and related notes included elsewhere in this report and our Annual Report on Form 10-K for the year ended December 31, 2013. Certain statements in this discussion and elsewhere in this report constitute forward-looking statements. See ““Cautionary Statement Regarding Forward Looking Information’’ elsewhere in this report. Because this discussion involves risk and uncertainties, our actual results may differ materially from those anticipated in these forward-looking statements.

 

Overview

 

We own and operate CAKE, and getcake.com, a marketing technology that provides a comprehensive suite of innovative marketing intelligence tools. Our powerful software-as-a service enterprise solution has been an industry standard for ad networks, publishers, brands, and agencies to measurably improve and optimize digital spend. We currently have over 400 customers driving over 2 billion consumer actions monthly through the CAKE enterprise platform.

 

CAKE’s multi-channel performance marketing platform merges attribution analytics from display, mobile, retail, lead generation, and affiliate channels. By significantly increasing visibility across the entire customer digital journey, CAKE takes marketing intelligence to a new deeper level that’s easily accessible to all marketers.

 

The CAKE SaaS proprietary marketing platform is used by some of the world’s leading companies and largest customer-base of enterprise affiliate marketing networks and merchants. CAKE’s solutions are based on reliable, feature rich technology and are bolstered by the industry’s leading customer service and top tier technology partners, assuring the highest level of uptime.

 

Our revenue model is based on a monthly license fee, a usage fee (based on volume of clicks, impressions, or leads), and a training and implementation fee. Clients purchase annual or monthly subscriptions with an additional usage fee. A majority of our revenue is derived from clients in the United States but we have seen 275% growth from our European client base this quarter when compared to the same period last year. Cake Marketing UK Ltd., our wholly-owned subsidiary located in the United Kingdom, services the European market.

 

Our business is headquartered in Newport Beach, California, with offices in Santa Monica, California, and London, England, allowing us to provide global support to our client base. We are looking to expand our footprint with additional locations in the United States, South America, Europe and India. The CAKE platform supports multiple languages and currencies so online marketers can track the performance of their marketing campaigns and better target their digital spend on a global scale.

 

The CAKE platform’s breath of capabilities provides opportunities in many of the major verticals like financial services, travel, technology, entertainment, gaming, and automotive. CAKE has also implemented a channel sales program that includes several digital agency participants. Recent product enhancements have also contributed to new opportunities in mobile and retail tracking.

 

CAKE’s mobile tracking technology allows a marketer to track application, or app, installs and more importantly events that take place within the app, so the digital marketer knows that the app was installed and what the user is doing within that app: for example, buying items, depositing funds, and referring friends. This all contributes to the marketer’s understanding of the value of that user and may effectively alter advertising spends to target profitable users.

 

Retail tracking is a capability CAKE has introduced into the suite of features. This enables retailers to track the effectiveness of an online campaign at the individual product or SKU level. Retail tracking provides insight into the real value or actual products that are being sold from a specific digital ad. This is important to enable marketers to track which products are being sold from the advertisement placements. In the retail market CAKE has developed a technology that is enabling advertisers to work directly with publishers. With the CAKE platform advertisers now eliminate paying commission fees, develop direct relationships with the affiliates, and gain the transparency needed to make decisions to positively affect their digital spend return on investment.

 

Our training, account management, support personnel, hosting and cloud-based infrastructure contribute to our cost of operating the business. We anticipate more spending in these areas while we continue to grow and could foresee some savings in infrastructure cost due to economies of scale. However, we want to continue to invest in these areas to support our growth.

 

We have experienced 58% year on year growth during the three-month period ended March 31, 2014 when compared to the same period in 2013. The organic growth has been a result of providing the performance marketing industry a comprehensive suite of business intelligence tools through innovation and what we believe to be a superior product and customer experience.

 

We intend to grow revenues by investing in sales, marketing, and product development and innovation. We are currently hiring and will continue to hire sales executives globally to target specific verticals and accounts with both agencies and advertisers. We will allocate a significant portion of our marketing budget to being present at tradeshows, industry publications, and providing the support documentation required by sales initiatives. Additional efforts will be made to speak at industry events and write for online publications, increasing awareness of the CAKE suite of products and the thought leadership driving product development.

   

Our principal offices are located at 20411 SW Birch Street, Suite 250, Newport Beach, CA 92660. Our telephone number there is: (949) 515-2141. Our corporate website is: www.accelerizenewmedia.com, the contents of which are not part of this quarterly report.

 

Our Common Stock is quoted on the OTCQB Marketplace under the symbol "ACLZ" 

 

 
16

 

   

Results of Operations

ACCELERIZE NEW MEDIA, INC.

UNAUDITED CONDENSED CONSOLIDATED RESULTS OF OPERATIONS

 

   

Three-month periods ended

   

Increase/

   

Increase/

 
   

March 31,

   

(Decrease)

   

(Decrease)

 
   

2014

   

2013

   

in $ 2014

   

in % 2014

 
   

(Unaudited)

   

(Unaudited)

   

vs 2013

   

vs 2013

 
                                 

Revenues

  $ 3,427,197     $ 2,163,407     $ 1,236,790       58.4 %
                                 

Operating expenses:

                               

Cost of revenues

    789,099       470,483       318,616       67.7 %

Research and development

    576,786       380,617       196,169       51.5 %

Sales and marketing

    1,662,449       615,847       1,006,602       163.5 %

General and Administrative

    803,168       516,283       286,885       55.6 %

Total operating expenses

    3,791,502       1,983,230       1,808,272       91.2 %
                                 

Operating (loss) income

    (364,305

)

    180,177       544,482       302.2 %
                                 

Other income (expense):

                               

Interest income

    -       13,667       (13,667

)

    -100 %

Interest expense

    (3,309

)

    (18,626

)

    (15,317

)

    -82.2 %
      (3,309

)

    (4,959

)

    (1,650

)

    -33.3 %
                                 

Net (loss) income from continuing operations

    (367,614

)

    175,218       542,832    

NM

 
                                 

Discontinued operations

                               

Net income from discontinued operations

    -       61,750       (61,750

)

    -100 %
      -       61,750       (61,750

)

    -100 %
                                 
                                 

Net (loss) income

  $ (367,614

)

  $ 236,968     $ 604,582    

NM

 

 

NM: Not Meaningful 

  

 
17

 

  

Discussion of Results for Three-Month Periods Ended March 31, 2014 and 2013

 

Revenues

 

   

Three-Months Ended

March 31,

   

%

Change

 
   

2014

   

2013

         
                         

Revenues

  $ 3,427,197     $ 2,163,407       58.4 %

 

We generate revenues from a training and implementation (also known as on-boarding) fee and a monthly licensing fee, supplemented by per-transaction fees paid by customers for monthly platform usage.

 

The increase in our software licensing revenues during the three-month period ended March 31, 2014, when compared to the prior year period, is due to the increased number of customers using our SaaS products and services, as well as increased monthly revenues from our existing customers resulting from higher usage of our SaaS platform. Our number of average clients increased 49% during the three-month period ended March 31, 2014, when compared to the prior year period, and our average monthly fee per customer increased 6% during the three-month period ended March 31, 2014, when compared to the prior year period. The increase in the number of customers using our SaaS products and services during the three-month period ended March 31, 2014 is primarily due to the increased resources we have devoted to customer acquisition for our SaaS products. The higher usage by our existing customers of the same products is primarily due to higher market acceptance among our larger users who generate a higher volume of transactions.

 

We believe that our SaaS revenues will continue to increase during the remainder of 2014 when compared to 2013.

 

Cost of Revenues

 

   

Three-Months Ended

   

%

 
   

March 31,

   

Change

 
   

2014

   

2013

         
                         

Cost of Revenues

  $ 789,099     $ 470,483       67.7 %

 

Cost of revenue consists primarily of web hosting and personnel costs associated with supporting customer on-boarding and training activities, consisting of salaries, benefits, and related infrastructure costs. Web hosting fees are partially correlated to our revenues, depending on each specific agreement we have with our clients. The majority of our clients’ services are hosted on non-dedicated servers, on which capacity can be maximized by server, while certain customers prefer to have their services hosted on dedicated servers, on which capacity can only be maximized by customer and by server. Additionally, our resources associated with on-boarding are usually allocated at the beginning of the relationship with the new customer (usually, the first two months). Accordingly, our personnel costs associated with supporting customer on-boarding activities are not necessarily correlated with our revenues.

 

During the three-month period ended March 31, 2014, when compared to the prior year period, cost of revenues significantly increased reflecting the higher number of employees we hired to support customer on-boarding and training activities, which increased our personnel costs by approximately $494,000, when compared to the same period in 2013, as well as web hosting fees incurred to support our increased number of clients and platform usage, which increased by approximately $451,000, when compared to the same period in 2013.

 

We believe that our cost of revenues will continue to increase, at lower percentages than our anticipated increase in revenues, during the remainder of 2014, when compared to 2013.

 

Research and Development Expenses

 

   

Three-Months Ended

   

%

 
   

March 31,

   

Change

 
   

2014

   

2013

         
                         

Research and Development

  $ 576,786     $ 380,617       51.5 %

 

Research and development expenses consist primarily of personnel costs associated with the enhancement and the maintenance of our SaaS product offerings, consisting of salaries, benefits, and related infrastructure costs, offset by capitalized software development costs.  

 

Our research and development expenses increased during the three-month period ended March 31, 2014, when compared to the prior year period, due to increased staff assigned to the enhancement and maintenance of our software services, which translated into increased personnel costs, offset by the capitalization of software development costs which amounted to $153,996 during the three-month period ended March 31, 2014.

 

We believe that our research and development expenses will continue to increase during the remainder of 2014, when compared to 2013, as we continue to enhance the features of our SaaS platform. We did not capitalize software development costs during the three-month period ended March 31, 2013. 

  

 
18

 

   

Sales and Marketing Expenses

 

   

Three-Months Ended

   

%

 
   

March 31,

   

Change

 
   

2014

   

2013

         
                         

Sales and Marketing

  $ 1,622,449     $ 615,847       163.5 %

 

Sales and marketing expenses primarily consist of personnel costs associated with the sale and the marketing of our SaaS products, including salaries, benefits, and related infrastructure, as well as the costs of related marketing programs, such as trade shows and public relations.

 

The increase in sales and marketing expenses during the three-month period ended March 31, 2014, when compared to the prior year period, is primarily due to the increased number of employees associated with the sale of our products as well as increased expenditures in our marketing programs, primarily trade shows. Additionally, we amortized intangible assets and customer relationships of $167,000 during the three-month period ended March 31, 2014. 

 

We believe that our sales and marketing expenses will continue to increase in 2014 as we continue to hire more sales and marketing personnel in the U.S. and in Europe in anticipation of increased revenues and as we increase our expenditures in certain marketing programs, such as trade shows. Additionally, the amortization of the customer relationships we acquired from our former competitor in November 2013 will amount to $501,000 during the remainder of 2014, while we did not incur such expenditures during the three-month period ended March 31, 2013.

 

General and Administrative Expenses

 

   

Three-Months Ended

   

%

 
   

March 31,

   

Change

 
   

2014

   

2013

         
                         

General and administrative

  $ 803,168     $ 516,283       55.6 %

 

General and administrative expenses primarily consist of personnel costs associated with the support of our operations consisting of salaries, benefits, and related infrastructure. Also included are non-personnel costs, such as audit fees, accounting services and legal fees, as well as professional fees, insurance and other corporate expenses such as investor relations.

 

The increase in general and administrative expenses during the three-month period ended March 31, 2014, when compared with the prior year period, is primarily due to the increased number of employees assigned to support our organization. Additionally, as we continued to expand in Europe in the first quarter of 2014, we incurred increased up-front expenses related to developing and integrating our operations in Europe prior to a commensurate increase in revenues. Furthermore, we have increased our efforts in investor relations.

 

We believe that our general and administrative expenses will continue to increase during the remainder of 2014 as we expect that the scope of our operations will continue to increase.

 

Interest Income

 

   

Three-Months Ended

   

%

 
   

March 31,

   

Change

 
   

2014

   

2013

         
                         

Interest Income

  $ -     $ 13,667       -100 %

 

Interest income consists of interest payments associated with our note receivable delivered to us by the buyer of our online marketing services division and the amortization of the related original issuance discount.

 

The decrease in interest income during the three-month period ended March 31, 2014, when compared to the prior year period, is due to the note receivable delivered to us by the buyer of our online marketing services division during September 2012 which was satisfied by the borrower in June 2013.

 

Due to the cancellation of this note receivable, we will not recognize any further interest income from the note receivable during the remainder of 2014. 

 

Interest Expense

 

   

Three-Months Ended

   

%

 
   

March 31,

   

Change

 
   

2014

   

2013

         
                         

Interest Expense

  $ (3,309

)

  $ (18,626

)

    -82.2 %

 

Interest expense consists of interest charges and amortization of debt discount associated with our 12% Convertible Notes Payable, our 12% Note Payable, and our Line of Credit.

 

The decrease in interest expenses during the three-month period ended March 31, 2014 is primarily due to a lower weighted average interest-bearing balance of our debt during this period, when compared to the prior year period.

 

Due to the satisfaction of all of our then existing interest-bearing liabilities during the third quarter of 2013, we do not believe that our interest expense will increase during 2014, unless we finance the working capital from increased operations through our Line of Credit. Our interest expense may increase during the remainder of 2014 depending on our liquidity needs and we may choose to finance our working capital needs through our operations and from our Line of Credit.

 

  

 
19

 

  

Discontinued operations

 

   

Three-Months Ended

   

%

 
   

March 31,

   

Change

 
   

2014

   

2013

         
                         

Gain from disposal of discontinued operations

  $ -     $ 61,750       -100 %

 

We sold our online marketing services division in September of 2012.

 

The gain during the three-month period ended March 31, 2013 resulted primarily from disposition proceeds received as in-kind services from the buyer of our online marketing services division. We did not receive such in-kind services during the three-month period ended March 31, 2014.

 

We do not anticipate recognizing additional gains or losses from the disposal of discontinued operations during the remainder of 2014.

 

Liquidity and Capital Resources

 

   

Ending balance at

   

Average balance during

 
   

March 31,

   

three-months ended March 31,

 
   

2014

   

2013

   

2014

   

2013

 

Cash

  $ 1,130,870     $ 357,389     $ 1,144,093     $ 211,561  

Accounts receivable

    1,414,404       838,306       1,228,038       626,979  
                                 

Accounts payable and accrued expenses

    1,495,774       218,521       1,599,391       395,730  

Convertible notes payable excluding debt discount

    -       176,244       -       185,479  

Notes payable, excluding debt discount

    -       98,796       -       256,498  

Line of Credit

    500,000       -       21,739       -  

 

At March 31, 2014 and 2013, 58% and 84%, respectively, of our total assets consisted of cash and cash equivalents and accounts receivable.

 

We extend unsecured credit in the normal course of business to our customers. The determination of the appropriate amount of the reserve for uncollectible accounts is based upon a review of the amount of credit extended, the length of time each receivable has been outstanding, and the specific customers from whom the receivables are due.

 

The objective of liquidity management is to ensure that we have ready access to sufficient funds to meet commitments while implementing our growth strategy. Our primary sources of liquidity historically include the sale of our securities and other financing activities, such as the issuance of the 12% Note Payable in January 2011, and more recently, our cash flow from operating activities. We also completed the sale of our online marketing services division in September 2012, which generated $379,000. Most recently, we have entered into the Line of Credit. In August 2013, we satisfied all our then existing interest-bearing outstanding obligations by paying the remaining principal amount of $22,500 and $122,500 on the 12% Note Payable and certain 12% Convertible Notes Payable, respectively, from existing cash on hand. Additionally, we issued 131,411 shares of our Common Stock in satisfaction of $52,564 of principal and interest on certain 12% Convertible Notes Payable. We believe we have sufficient cash to fund our operations for the next 12 months.

 

We do not have any material commitments for capital expenditures of tangible items, with the exception of tenant improvements to our principal place of business, net of reimbursements from the landlord, amounting to approximately $75,000, which will be incurred during the second quarter of 2014. We routinely purchase computer equipment and technology to maintain or enhance the productivity of our employees and such capital expenditures were $37,875 and $47,806, respectively, during the three-month period ended March 31, 2014 and 2013.

 

We have material commitments for payments under an agreement with a former competitor from whom we purchased certain customer relationships, as referenced on our consolidated balance sheet at December 31, 2013, related to our business. Pursuant to the agreement, we will pay $1 million payable in four installments of $250,000 every quarter, effective March 2014. Additionally, the former competitor will refer potential clients to us. The consideration for the referrals amounts to 25% of the revenues generated from such customers for a period of up to a year. We paid the first installment of $250,000 in March 2014 and we owe the remaining $750,000 under this arrangement at March 31, 2014.

 

On March 17, 2014, we entered into the Line of Credit with the Lender to borrow up to a maximum of $3,000,000 at our discretion. Amounts borrowed will accrue interest at the prime rate in effect from time to time plus 1.25%, not to be less than 5.5% per annum. Accrued interest on amounts borrowed is payable monthly and all other amounts borrowed will be payable in full on the maturity date of March 17, 2016, which maturity date may be extended to March 17, 2017 if we provide a fully-funded business plan acceptable to Lender by January 15, 2016 and no event of default has occurred.

 

The Line of Credit contains covenants including, but not limited to, covenants to achieve specified Adjusted EBITDA levels and customer renewal levels, limiting capital expenditures and restricting our ability to pay dividends, purchase and sell assets outside the ordinary course and incur additional indebtedness. The occurrence of a material adverse change will be an event of default under the Line of Credit, in addition to other customary events of default. We granted the Lender a security interest in all of our personal property and intellectual property.

 

We owed $500,000 under the Line of Credit at March 31, 2014 which we subsequently repaid in full in April 2014. The interest rate for the amount borrowed was 5.5% per annum.

 

  

 
20

 

   

 Changes in Cash Flows

   

Three-Month Periods Ended

 
   

March 31,

 
   

2014

   

2013

 

Cash flows from operating activities

               
                 

Net (loss) income from continuing operations

  $ (367,614

)

  $ 236,968  

Non-cash adjustments

               

Fair value of options

    143,777       125,781  

Depreciation and amortization

    257,036       12,598  

Other

    (32,948

)

    (1,243

)

                 

Changes in assets and liabilities

               

Accounts receivable

    (336,782

)

    (164,488

)

Accounts payable and accrued expenses

    (206,803

)

    (66,268

)

Other

    (54,316

)

    (22,751

)

Net cash (used in) provided by continuing operations

    (597,650

)

    120,597  
                 

Cash flows from investing activities

               

Proceeds from sale of discontinued operations

    -       18,000  

Capitalized software for internal use

    (153,996

)

    -  

Capital expenditures

    (37,875

)

    (47,806

)

Net cash (used in) investing activities

    (191,871

)

    (29,806

)

                 

Cash flows from financing activities

               

Repayment of notes payable

    -       (45,000

)

Proceeds from line of credit

    500,000       -  

Payment of financing costs

    (40,000

)

    -  

Proceeds from exercise of warrants

    301,876       81,000  

Net cash provided by financing activities

    761,876       36,000  
                 

Effect of exchange rate changes on cash

    1,200       (1,328

)

                 

Net variation in cash

  $ (26,445

)

  $ 125,463  

 

 

Three-months ended March 31, 2014

 

The increase in accounts receivable as of March 31, 2014 is primarily due to a commensurate increase in revenues. The decrease in accounts payable and accrued expenses during the three-month period ended March 31, 2014 is primarily due to a payment of $250,000 to our former competitor, following the purchase of customer relationships.

 

Cash used in investing activities during the three-month period ended March 31, 2014 consists of recurring purchases of computer equipment and other capital expenditures of approximately $38,000, and capitalization of development costs for internal-use software of approximately $154,000.

 

Cash provided by financing activities during the three-month period ended March 31, 2014 resulted from the proceeds from the exercise of warrants of approximately $302,000 and a $500,000 draw down on the Line of Credit on March 17, 2014. This amount was offset by $40,000 in financing costs.

 

Despite an increase in revenues, the decrease in net cash flows during the three-month period ended March 31, 2014 was due to a higher increase in correlated web-hosting and payroll costs, as well as an increase in accounts receivable primarily due to a commensurate increase in revenues, and decreased accounts payables and accrued expenses due primarily to higher operating costs necessary to support our existing and anticipated growth.

 

Three-months ended March 31, 2013

 

The increase in accounts receivable as of March 31, 2013 is primarily due to a commensurate increase in revenues. The decrease in accounts payable and accrued expenses during the three-month period ended March 31, 2013 is primarily due to faster payment processing to our vendors due to increased cash flows from operations.

 

 
21

 

  

Cash used in investing activities during the three-month period ended March 31, 2013 consists of recurring purchases of computer equipment of approximately $48,000, offset by the proceeds from the sale of our online marketing services business of $18,000.

 

Cash provided by financing activities during the three-month period ended March 31, 2013 resulted from the proceeds from the exercise of warrants of approximately $81,000, offset by the principal repayments on our notes payable of $45,000.

 

The increase in cash flows from operating activities during the three-month period ended March 31, 2013 is due to an increase in revenues during the three-month period ended March 31, 2013, offset by a lesser increase in correlated web-hosting and payroll costs, and an increase in non-cash expenses, such as the fair value of options, offset by a decrease in accounts payable and accrued expenses due to faster payment processing to our vendors.

 

Capital Raising Transactions

 

Exercise of warrants

 

We generated proceeds of $301,876 from the exercise of 862,500 warrants during the three-month period ended March 31, 2014.

 

Other outstanding obligations at March 31, 2014

 

Line of Credit

 

As of March 31, 2014, we owed $500,000 under the Line of Credit which we subsequently repaid in full in April 2014.

 

Warrants

 

As of March 31, 2014, 4,655,000 shares of our Common Stock are issuable pursuant to the exercise of warrants.

 

Options

 

As of March 31, 2014, 19,841,688 shares of our Common Stock are issuable pursuant to the exercise of options.

 

Off-Balance Sheet Arrangements

 

We have no off-balance sheet arrangements. 

  

 
22

 

  

Item 4. Controls and Procedures

 

Evaluation of Disclosure Controls and Procedures

 

Our management, with the participation of our Chief Executive Officer, who is also our principal executive and financial officer, has evaluated the effectiveness of our disclosure controls and procedures as defined in Rule 13a-15(e) of the Securities Exchange Act of 1934, as amended, or the Exchange Act. Based upon that evaluation, our Chief Executive Officer concluded that, as of March 31, 2014, our disclosure controls and procedures were effective in ensuring that material information required to be disclosed in the reports that we file or submit under the Exchange Act is recorded, processed, summarized and reported within the time periods specified in the SEC’s rules and forms, including ensuring that such material information is accumulated and communicated to our management, including our Chief Executive Officer, who serves as our principal executive and financial officer, as appropriate, to allow timely decisions regarding required disclosure.

 

Changes in Internal Control Over Financial Reporting

 

During the quarter ended March 31, 2014, there were no changes in our internal control over financial reporting that have materially affected, or are reasonably likely to materially affect, our internal control over financial reporting.

 

PART II - OTHER INFORMATION

 

Item 5. Other Information

 

Signing of Sublease for Additional Office Space Adjacent to our Current Office in Newport Beach; Appointment of Michael Lin and Santi Pierini as Executive Officers.

 

Given the timing of the event, the following information is included in this Form 10-Q pursuant to Item 1.01 of “Entry into a Material Definitive Agreement” of Form 8-K in lieu of filing a Form 8-K.

 

On May 9, 2014, we entered into an office sublease agreement with Panattoni Development Company, Inc. to lease approximately 4,168 usable square feet of office space at 20411 SW Birch Street, Newport Beach, California 92660. Our principal executive office currently occupies approximately 8,754 usable square feet at the same address and the subleased space is adjacent to our office. The sublease is for an approximate term of two years, commencing on May 1, 2014 and ending on May 31, 2016. The initial base rent for the sublease is $10,444.50 per month, increasing to $11,038.50 per month by the end of the term. We will also pay a 5.33% share of the premises’ operating expense over the term of the sublease.

 

Given the timing of the event, the following information is included in this Form 10-Q pursuant to Item 8.01 “Other Events” of Form 8-K in lieu of filing a Form 8-K.

 

On May 9, 2014, Michael Lin and Santi Pierini were appointed by our Board of Directors as executive officers. The appointment follows an increase in their respective duties and responsibilities and the decision of our Board of Directors to have Mr. Lin and Mr. Pierini report directly to our Chief Executive Officer.

 

Mr. Lin, who is 43 years old, has been employed by us since June 2013 in the position of Executive Vice President of Finance. From 2012 to June 2013 Mr. Lin was the Chief Financial Officer of Gehry Technologies, from 2009 to 2011 he was the Chief Financial Officer of Uniloc USA/BlueCava and from 2003 to 2008 he was the Vice President of Finance and Strategic Planning at Fasst Search & Transfer/Microsoft. Mr. Lin is a graduate of Hosftra University with a B.B.A. in Finance and a M.B.A. from Babson College.

 

Mr. Pierini, who is 51 years old, has been employed by us since February 2014 in the position of Executive Vice President of Marketing. From 2010 to January 2014 Mr. Pierini was Senior Vice President Product Strategy and Marketing at TodoCast TV and from 2009 to 2010 he was Chief Marketing Officer for InQuira. Mr. Pierini is a graduate of California Polytechnic State University, San Luis Obispo with a B.S. in Computer Science.

 

Mr. Lin’s employment agreement, as amended, was entered into on June 26, 2013 and Mr. Lin’s employment is at will. Under the agreement Mr. Lin is entitled to an annual base salary of $283,250. Mr. Lin is entitled to other benefits including reimbursement for reasonable business expenses and payment towards health insurance premiums. The agreement contains customary confidentiality and assignment of work product provisions.

 

Mr. Pierini’s employment agreement was entered into on February 10, 2014 and Mr. Pierini’s employment is at will. Under the agreement Mr. Pierini is entitled to an annual base salary of $215,000. If we terminate Mr. Pierini’s employment without cause, he shall be entitled to a severance payment of 50% of his annual base salary. Mr. Pierini is entitled to other benefits including reimbursement for reasonable business expenses and payment of health insurance premiums. The agreement contains customary confidentiality and assignment of work product provisions.

 

In connection with their appointment as executive officers, we have entered into our standard indemnification agreement for officers and directors with Mr. Lin and Mr. Pierini.

 

 

 
23

 

 

 

Item 6.  Exhibits

 

4.1

Warrant to Purchase Stock issued March 17, 2014 (incorporated by reference to the Company's Current Report on Form 8-K (file no. 000-52635) filed on March 19, 2014). 

   

10.1

Standard Multi-Tenant Office Lease – Gross, dated as of January 8, 2014, between Ferrado Bayview, LLC and Accelerize New Media, Inc. (incorporated by reference to the Company's Current Report on Form 8-K (file no. 000-52635) filed on January 14, 2014).

   

10.2

Loan and Security Agreement, dated March 17, 2014, between Accelerize New Media, Inc. and Square 1 Bank (incorporated by reference to the Company's Current Report on Form 8-K (file no. 000-52635) filed on March 19, 2014).

   

10.3

Intellectual Property Security Agreement, dated March 17, 2014, between Accelerize New Media, Inc. and Square 1 Bank (incorporated by reference to the Company's Current Report on Form 8-K (file no. 000-52635) filed on March 19, 2014).

   

10.4

Form of Indemnification Agreement.*

   
10.5

Sublease, dated as of May 1, 2014, between Panattoni Development Company, Inc. and Accelerize New Media, Inc.*

   
10.6

Employment Agreement, dated as of June 26, 2013, between Michael Lin and Accelerize New Media, Inc.*

   
10.7

Amendment No. 1 to Employment Agreement, dated as of January 8, 2014, between Michael Lin and Accelerize New Media, Inc.*

   
10.8

Employment Agreement, dated as of February 10, 2014, between Santi Pierini and Accelerize New Media, Inc.*

   

31.1

Certification of Principal Executive Officer and Principal Financial Officer Pursuant to Rule 13a-14(a) and15d-14(a).*

 

 

32.1

Certification of Principal Executive Officer and Principal Financial Officer Pursuant to 18 U.S.C. 1350.**

 

 

101.

The following materials from the Company's Quarterly Report on Form 10-Q for the quarter ended March 31, 2014, formatted in XBRL (eXtensible Business Reporting Language): (i) the Balance Sheets, (ii) the Statements of Operations, (iii) the Statements of Comprehensive (Loss) Income, (iv) the Statements of Cash Flows, and (v) related notes to these financial statements.*

 

*

Filed herewith.

**

Furnished herewith.

 

 
24

 

  

SIGNATURES

 

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.

 

 

ACCELERIZE NEW MEDIA, INC.

 

 

 

 

 

Dated: May 13, 2014

By:

/s/ Brian Ross

 

 

 

Brian Ross

President and Chief Executive Officer

(principal executive and principal financial officer)

 

 

  

 25