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                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549


                                    FORM 8-K

                                 CURRENT REPORT
                     PURSUANT TO SECTION 13 OR 15(d) OF THE
                         SECURITIES EXCHANGE ACT OF 1934


Date of report (Date of earliest event reported):         July 7, 2004

                             The CattleSale Company
                -------------------------------------------------
             (Exact name of registrant as specified in its charter)

           Delaware                  001-07636                 74-1605174
      -----------------         ----------------------     --------------------
(State or Other Jurisdiction   (Commission File Number)       (IRS Employer
     of Incorporation)                                       Identification No.

9901 IH-10 West, Suite 800, San Antonio, Texas                    78230-2292
---------------------------------------------                     ----------
Address of Principal Executive Offices)                           (Zip Code)

Registrant's telephone number, including area code: 210-558-2898



Item 5.  Other Events

     The  CattleSale  Company (the  "Buyer") has completed  its  acquisition  of
CowTek,  Inc  (the  "Seller").  A  copy  of the  press  release  announcing  the
acquisition is attached as exhibit 99.1

Item 7.  Financial Statements, Pro Forma Financial Statements and Exhibits

99.1  Press Release dated July 7, 2004



Exhibit 99.1
                              FOR IMMEDIATE RELEASE


        THE CATTLESALE COMPANY COMPLETES ITS ACQUISITION OF COWTEK INC.

     San Antonio,  Texas, July 7, 2004...The  CattleSale Company (BB OTC "CTLE")
announced  today that it has completed its  acquisition of CowTek,  Inc.  CowTek
Inc., headquartered in Brule, Nebraska,  www.cowtek.com,  is the industry leader
in ISO  Memory  tag  technology  with a cutting  edge  proprietary  distributive
database management system for the identification and traceability of individual
cattle records.  This high tech production system has been designed to modernize
and improve the livestock industry with affordable production tools, which allow
each  animal  to carry  its' own data in an ISO  Memory  Tag  creating  a unique
distributed database. The production tools,  consisting of production management
software,  utilizes industry ISO read/write  hardware  technology to communicate
data to and from each animal  wearing the ISO Memory Tag (data chip) forming the
distributed database, which is less controversial and easier to use than what is
currently  available in the market place.  With the  appropriate  pass code, the
data chip can be accessed and managed  allowing the producers to keep control of
this  valuable  data and  build  value  into the sale of the  animal(s)  to each
segment of the livestock  industry.  This new platform also allows the livestock
industry  to meet new  consumer  and export  guidelines  along  with  government
mandates. The fact that the animal' information remains on the data chip and can
be updated by each  owner is  significantly  different  from other  industry  ID
systems on the market that rely on read only ID tags with a centralized database
system  separate from the animal.  The  application of this unique  traceability
system can extend beyond the live  production  chain of the cattle  industry all
the way to the end consumer.

     The  acquisition  was  structured  around the issuance of 300,000 shares of
CattleSale Company $10 Convertible Preferred Stock B and 4,000,000 stock options
on  CattleSale  common  stock  exercisable  between $.25 and $.75 for a combined
exercise price of $2,120,000.

                                    Contact:
                                David Geiman, CEO
                             The CattleSale Company
                            San Antonio, Texas 78230
                                 (210) 558 2898

     This press release contains forward-looking  statements about the business,
financial  condition  and  prospects of the Company.  The actual  results of the
Company  could differ  materially  from those  indicated by the  forward-looking
statements  because  of  various  risks  and  uncertainties,  including  without
limitation,  the risks  associated  with  entering  into a new line of business,
changes  in  product  demand,  the  reliability  of  the  internet,  changes  in
competition,  economic conditions,  new product development,  changes in tax and
other  governmental rules and regulations  applicable to the Company,  and other
risks  indicated  in the  Company's  filings  with the  Securities  and Exchange
Commission.  These risks and uncertainties are beyond the ability of the Company
to  control,  and in many  cases,  the  Company  cannot  predict  the  risks and
uncertainties  that could  cause its actual  results to differ  materially  from
those  indicated  by the  forward-looking  statements.  When used in this  press
release the words "believes," "estimates," "plans," "expects," and "anticipates"
and similar  expressions  as they relate to the  Company or its  management  are
intended to identify forward-looking statements.