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                UNITED STATES SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549
                                   FORM 12b-25
                           NOTIFICATION OF LATE FILING

                                                      SEC File Number: 001-12665
                                                            CUSIP Number: 008190

(Check One):  |_| Form  10-K |_| Form  20-F |_| Form 11-K |X| Form 10-Q
              |_| Form 10D |_| Form N-SAR |_| Form N-CSR

For Period Ended: July 2, 2006
 |_| Transition Report on Form 10-K
 |_| Transition Report on Form 20-F
 |_| Transition Report on Form 11-K
 |_| Transition Report on Form 10-Q
 |_| Transition Report on Form N-SAR
For the Transition Period Ended:
     Nothing in this form shall be  construed to imply that the  Commission  has
     verified any information contained herein. If the notification relates to a
     portion of the filing  checked  above,  identify  the  Item(s) to which the
     notification relates: N/A
Part I - Registrant Information

Full Name of Registrant:                    CEC Entertainment, Inc.
Former Name if Applicable:                  ShowBiz Pizza Time, Inc.
Address of Principal Executive Office
(Street and Number):                        4441 W. Airport Freeway

City, State and Zip Code:                   Irving, Texas 75062







Part II - Rules 12b-25(b) and (c)

     If the subject  report could not be filed  without  unreasonable  effort or
expense  and  the  registrant  seeks  relief  pursuant  to Rule  12b-25(b),  the
following should be completed. (Check box if appropriate)

     (a) The reasons  described  in  reasonable  detail in Part III of this form
     could not be eliminated without unreasonable effort or expense;
|_|  (b) The subject annual report,  semi-annual  report,  transition  report on
     Form 10-K,  Form  20-F,  Form 11-K,  Form N-SAR or Form  N-CSR,  or portion
     thereof,  will be filed on or before the  fifteenth  calendar day following
     the  prescribed  due date;  or the subject  quarterly  report or transition
     report on Form 10-Q or subject distribution report on Form 10-D, or portion
     thereof,  will be filed on or before the fifth  calendar day  following the
     prescribed due date; and
     (c) The accountant's  statement or other exhibit required by Rule 12b-25(c)
     has been attached if applicable.

Part III - Narrative

     State below in reasonable  detail why Forms 10-K,  20-F,  11-K, 10-Q, 10-D,
N-SAR,  N-CSR, or the transition  report or portion thereof,  could not be filed
within the prescribed time period.

     As  previously  announced,  the  Company's  Audit  Committee,  assisted  by
independent  legal  counsel,  is reviewing the Company's  practices  relating to
stock option  grants.  This  voluntary  review was initiated  following a review
conducted  by  management  of the  Company  prompted  by recent  media  coverage
regarding the stock option granting practices of publicly traded companies.  The
Audit  Committee's  review  is not  complete  and it has not  reached  any final
conclusions.  As a  consequence,  the  Company is not yet able to  finalize  its
financial  statements in order to file its Quarterly  Report on Form 10-Q within
the prescribed time period.  The Company does not expect that it will be able to
file its  quarterly  report on Form 10-Q  within the five day  extension  period
provided for under Rule 12b-25.

Part IV - Other Information

     (1) Name and  telephone  number  of  person  to  contact  in regard to this
notification

     Christopher D. Morris            (972)                 258-4525
             (Name)                (Area Code)         (Telephone Number)

     (2) Have all other periodic  reports  required under Section 13 or 15(d) of
the Securities  Exchange Act of 1934 or Section 30 of the Investment Company Act
of 1940  during the  preceding  12 months or for such  shorter  period  that the
registrant was required to file such report(s) been filed?  If the answer is no,
identify report(s).
                                                        |X| Yes           |_| No

     (3) Is it anticipated that any significant change in results of operations
from the corresponding period for the last fiscal year will be reflected by the
earnings statements to be included in the subject report or portion thereof?

                                                        |X| Yes           |_| No

     If so: attach an explanation of the anticipated  change,  both  narratively
and  quantitatively,  and, if  appropriate,  state the reasons why a  reasonable
estimate of the results cannot be made.

     The Company announced  preliminary  financial results for the quarter ended
July 2,  2006 in a press  release  dated  July 25,  2006 that was  furnished  as
Exhibit 99 to the Company's Current Report on Form 8-K filed with the Securities
and Exchange  Commission ("SEC") on July 25, 2006. On July 25, 2006, the Company
also  broadcast on the internet a conference  call to discuss with investors the
preliminary  financial  results for the quarter  ended July 2, 2006. A replay of
the   conference    call   is   available   on   the   Company's    website   at
www.chuckecheese.com.  Please  refer to the Form 8-K filed  with the SEC and the
replay of the conference  call on the Company's  website  regarding  preliminary
changes in the results of operations  from the second  quarter of 2005 which the
Company  anticipates will be reflected by the earnings statements to be included
in the  Company's  Quarterly  Report on Form 10-Q for the  period  ended July 2,
2006.  Because  the Audit  Committee's  review is not  complete,  the Company is
unable to determine the impact of an  adjustment,  if any, to financial  results
related to stock option grants.

     Certain  matters  discussed  in this  Notification  of Late  Filing on Form
12b-25,  including  those  relating  to  the  nature  and  scope  of  the  Audit
Committee's pending review,  expectations as to the completion of the review and
timing of the filing of the  quarterly  report on Form 10-Q for the period ended
July 2, 2006, constitute  forward-looking  statements.  Actual results or events
could differ  materially  from those stated or implied in these  forward-looking
statements,  including as a result of additional  actions and findings resulting
from the  continuing  review  and as a result  of other  risks  set forth in the
Company's   SEC  reports,   which  are   available  at  the  SEC's   website  at
http://www.sec.gov.  There can be no  assurance  concerning  the  results of the
Audit Committee's  review or the timing of the filing of the Quarterly Report on
Form 10-Q for the period ended July 2, 2006.







                             CEC Entertainment, Inc.
                (Name of the Registrant as Specified in Charter)
has  caused  this  notification  to be signed on its  behalf by the  undersigned
                           thereunto duly authorized.

Date: August 11, 2006                       By:  /s/ Christopher D. Morris
                                                 ------------------------------
                                                 Executive Vice President and
                                                 Chief Financial Officer