The Latest M.A.C VIVA GLAM x Keith Haring Collection Is the Perfect Holiday Gift That Gives Back

By: 3BL Media

BY KALEIGH FASANELLA

SOURCE: M·A·C Cosmetics

DESCRIPTION:

To this day, it’s very rare for a beauty brand to donate 100 percent of the selling price from a product or collection to philanthropic causes — and yet, M·A·C Cosmetics has done exactly that for a whopping 27 years now with its VIVA GLAM campaign. For those who don’t know, VIVA GLAM was created in 1994 in response to the HIV/AIDS epidemic that they saw impacting their community. The concept was, and still is, groundbreaking but simple: Make a lipstick that raises awareness of the public health crisis, and donate 100 percent of the selling price to organizations that serve those affected by it. M·A·C supports over 1,800 organizations worldwide and helps 19 million people globally every single year.

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Tweet me: "For 27 years, @MACcosmetics has donated 100% of the selling price from a product or collection to philanthropic causes with its VIVA GLAM campaign" - @EliteDaily. Read more here: https://bit.ly/3y1betB

KEYWORDS: MAC cosmetics, NYSE:EL

Person holding an oversized lipstick for display

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