The Fresh Factory to Participate at PLMA's 2023 Annual Private Label Trade Show in Chicago

CAROL STREAM, IL / ACCESSWIRE / November 8, 2023 / The Fresh Factory B.C. Ltd. (TSXV:FRSH)(FRA:Q4Z) ("The Fresh Factory" or the "Company"), a mission-driven company for fresh, clean-label, and better-for-you food and beverage brands, is pleased to announce its participation in the Private Label Manufacturer's Association ("PLMA") 2023 Annual Private Label Trade Show. The event is scheduled to take place from November 12^th to 14^th, 2023, at the Donald E. Stephens Convention Center in Chicago, Illinois.

Visit us at Booth #F421 to speak with Mike Weglarz, Executive VP of Commercialization, who will be available to engage with trade show attendees and offer insights into the Company and its innovative fresh food product pipeline.

"We are thrilled to be part of this prestigious trade show, showcasing our commitment to fresh and healthy food options," said Mike Weglarz, Executive VP of Commercialization at The Fresh Factory. "We look forward to connecting with industry professionals and sharing our vision for better-for-you food and beverage solutions."

For conference details or to schedule a one-on-one meeting with The Fresh Factory management, please contact the Company's investor relations team at healthyinvestors@thefreshfactory.co

About The Fresh Factory B.C. Ltd.

The Fresh Factory is a vertically integrated company focused on accelerating the growth of the fresh, clean-label, plant-based food and beverage brands of tomorrow. The Fresh Factory owns or partners with emerging brands in the plant-based space to develop, manufacture, and sell products made from fresh produce and recognizable ingredients. It operates from its centrally located manufacturing facility near Chicago, serving customers across the United States. As a public-benefits corporation, The Fresh Factory is ESG-focused, driven to make a lighter, greener impact on the environment and a stronger, positive impact on local communities and the food system as a whole. Learn more about The Fresh Factory at www.thefreshfactory.co and find The Fresh Factory on social media at Instagram, Twitter, and LinkedIn. To receive news and updates about The Fresh Factory, visit their website at www.thefreshfactory.co.

About PLMA.

The Private Label Manufacturers Association (PLMA) is a non-profit organization founded in 1979 to promote store brands. It is the only trade group of its kind, representing 4,000 member companies in more than 75 countries. In addition to annual, industry-defining trade shows in Chicago and Amsterdam, PLMA offers its members conferences, executive education, professional development, market research, category and channel sales data, consumer surveys, and publications.

Contacts
Bill Besenhofer
CEO and Co-founder
1-877-495-1638
info@thefreshfactory.co

Alyssa Barry
Media and Investor Relations
1-877-495-1638
healthyinvestors@thefreshfactory.co

Forward-Looking Statements

This news release contains "forward-looking statements" or "forward-looking information" (collectively referred to hereafter as "forward-looking statements") within the meaning of applicable Canadian securities legislation. Forward-looking statements include all statements that address activities, events, or developments that the Company expects or anticipates will, or may, occur in the future, including, but not limited to, statements about future events or future performance, including the Company's increased manufacturing capabilities and projected sales. In some cases, forward-looking statements are preceded by, followed by, or include words such as "may", "will," "would", "could", "should", "believes", "estimates", "projects", "potential", "expects", "plans", "intends", "proposes", "anticipates", "targeted", "continues", "forecasts", "designed", "goal", "anticipate" or the negative of those words or other similar or comparable words. Although the management of the Company believes that the assumptions made and the expectations represented by such statements are reasonable, there can be no assurance that a forward-looking statement herein will prove to be accurate. Forward-looking statements involve known and unknown risks, uncertainties, and other factors which may cause the actual results, performance, or achievements of the Company to be materially different from any future results, performance, or achievements expressed or implied by such forward-looking statements. Although management of the Company has attempted to identify important factors that could cause actual results to differ materially from those contained in forward-looking information, there may be other factors that cause results not to be as anticipated, estimated, or intended. Risks and uncertainties applicable to the Company, as well as trends identified by the Company affecting its industry, can be found in the final long-form prospectus of the Company dated November 10, 2021, and the Company's continuous disclosure record available on SEDAR+ at www.sedarplus.ca. Such cautionary statements qualify all forward-looking statements made in this news release. The Company undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events, or otherwise, except as required by applicable law.

Neither the TSX Venture Exchange ("TSXV") nor its regulation services provider (as that term is defined in the policies of the TSXV) accepts responsibility for the adequacy of this release. No stock exchange, securities commission or other regulatory authority has approved or disapproved the information contained herein.

SOURCE: The Fresh Factory B.C. Ltd.