UTA Signs Gaming Media Company GameSquare

FRISCO, TX / ACCESSWIRE / June 8, 2023 / Leading global talent, entertainment and sports company UTA has signed GameSquare Holdings Inc. (NASDAQ:GAME)(TSXV:GAME), a global leader in gaming and esports. With more than 500M+ combined in social following and network of 1,500 talent, GameSquare is helping brands and sports stakeholders to win the attention of young consumers through gaming.

UTA will exclusively develop and secure brand partnerships for the company's global slate of properties including North American esports organization Complexity Gaming; media advertising network GameSquare Media Services (formerly Gaming Community Network); multidisciplinary creative and production studio Fourth Frame Studios; streaming data analytics platform Stream Hatchet; influencer marketing and CRM brand solution Sideqik; and digital advertising consultancy Frankly Media. Through this portfolio and diverse capabilities, GameSquare is creating innovative campaigns at the intersection of gaming, web3, and pop culture.

"We're thrilled to be working with GameSquare on all brand partnership opportunities," said Damon Lau, Head of Gaming & Esports at UTA. "GameSquare, with its strong portfolio of assets and services, is well-positioned to capitalize on the growing global demand for esports and gaming-related services. UTA will be an essential partner, and we'll tap into our depth of experience in the industry and connect them to those in the entertainment world."

"Partnering with UTA continues momentum for GameSquare as a global gaming and media powerhouse," said Justin Kenna, CEO at GameSquare. "UTA's depth of experience in sports and entertainment paired with GameSquare's vast network of capabilities and intimate knowledge of youth culture create synergies to help brands connect with the more than 3 billion gamers worldwide."

GameSquare has a diverse and growing roster of content creators and gaming influencers, who livestream, produce content, and engage with gamers regularly. Through its first-of-its-kind Complexity Stars program, GameSquare works directly with 10 world-class professional athletes - from UFC champions to Olympic gold medalists - and celebrities to optimize their brand for digital spaces and reach the next generation of fans.

UTA has the largest dedicated Gaming and Esports division of all the major talent agencies, representing more than 140 of the world's top live content creators, esports athletes, developers, organizations and brands. The division represents some of the top talent in the gaming space including Kai Cenat, Nickmercs, Pokimane, Valkyrae, Swagg, Maximilian_DOOD, ImperialHal, Scump, Fuslie, Lilypichu, Kyedae, Lululuvely and Lilsimsie. They also represent developers such as KO_OP and Die Gute Fabrik, gaming organizations including FaZe Clan and LOUD, and global brands who are building cohesive strategies that reach gaming audiences.

About GameSquare Holdings, Inc.

GameSquare Holdings, Inc. (NASDAQ:GAME | TSXV:GAME) is a vertically integrated, digital media, entertainment and technology company that connects global brands with gaming and youth culture audiences. GameSquare's end-to-end platform includes GCN, a digital media company focused on gaming and esports audiences, Cut+Sew (Zoned), a gaming and lifestyle marketing agency, USA, Code Red Esports Ltd., a UK based esports talent agency, Complexity Gaming, a leading esports organization, Fourth Frame Studios, a creative production studio, Mission Supply, a merchandise and consumer products business, Frankly Media, programmatic advertising, Stream Hatchet, live streaming analytics, and Sideqik a social influencer marketing platform. www.gamesquare.com

About UTA

UTA unites ideas, opportunities and talent. The company represents some of the world's most iconic, barrier-breaking artists, creators and changemakers-from actors, athletes and musicians to writers, gamers and digital influencers. One of the most influential companies in global entertainment, UTA's business spans talent representation, content production, as well as strategic advisory and marketing work with some of the world's biggest brands. Affiliated companies include Digital Brand Architects, KLUTCH Sports Group, Curtis Brown Group and MediaLink. UTA is headquartered in Los Angeles with offices in Atlanta, Chicago, Nashville, New York and London.

UTA Media Contact:

Audrey Mangia

GameSquare Media and Investor Relations

Andrew Berger
Phone: (216) 464-6400
Email: IR@gamesquare.com

Forward-Looking Information

This news release contains "forward-looking information" and "forward-looking statements" (collectively, "forward-looking statements") within the meaning of the applicable Canadian securities legislation. All statements, other than statements of historical fact, are forward-looking statements and are based on expectations, estimates and projections as at the date of this news release. Any statement that involves discussions with respect to predictions, expectations, beliefs, plans, projections, objectives, assumptions, future events or performance (often but not always using phrases such as "expects", or "does not expect", "is expected", "anticipates" or "does not anticipate", "plans", "budget", "scheduled", "forecasts", "estimates", "believes" or "intends" or variations of such words and phrases or stating that certain actions, events or results "may" or "could", "would", "might" or "will" be taken to occur or be achieved) are not statements of historical fact and may be forward-looking statements. In this news release, forward-looking statements relate, among other things, to: the Company's future performance and revenue; continued growth and profitability; the Company's ability to execute its business plan; and the proposed use of net proceeds of the Offering. These forward-looking statements are provided only to provide information currently available to us and are not intended to serve as and must not be relied on by any investor as, a guarantee, assurance or definitive statement of fact or probability. Forward-looking statements are necessarily based upon a number of estimates and assumptions which include, but are not limited to: the Company being able to grow its business and being able to execute on its business plan, the Company being able to complete and successfully integrate acquisitions, the Company being able to recognize and capitalize on opportunities and the Company continuing to attract qualified personnel to supports its development requirements. These assumptions, while considered reasonable, are subject to known and unknown risks, uncertainties, and other factors which may cause the actual results and future events to differ materially from those expressed or implied by such forward-looking statements. Such factors include, but are not limited to: the Company's ability to achieve its objectives, the Company successfully executing its growth strategy, the ability of the Company to obtain future financings or complete offerings on acceptable terms, failure to leverage the Company's portfolio across entertainment and media platforms, dependence on the Company's key personnel and general business, economic, competitive, political and social uncertainties including impact of the COVID-19 pandemic and any variants. These risk factors are not intended to represent a complete list of the factors that could affect the Company which are discussed in the Company's most recent MD&A. There can be no assurance that forward-looking statements will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on the forward-looking statements and information contained in this news release. GameSquare assumes no obligation to update the forward-looking statements of beliefs, opinions, projections, or other factors, should they change, except as required by law.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

SOURCE: GameSquare Holdings, Inc.

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