Flock Freight®, a technology company that is reinventing freight shipping with its patented shared truckload algorithm, today unveiled its new corporate brand identity, redesigned logo, and website, to reflect the company's accelerated growth and position at the intersection of the technology and freight industries.
Flock Freight aims to build a distinct, scalable, and memorable brand. The company’s new identity and logo incorporates an expression of its core offering, shared truckloads via FlockDirect™, by using a series of smaller elements that come together and create something more meaningful. This is an abstraction of how Flock Freight’s patented algorithmic technology identifies optimized shared truckloads and routing in seconds, moving goods efficiently and reliably throughout the country at scale.
“We’re more than just a software company or a freight-tech company,” said Orlando Baeza, CMO of Flock Freight, “and it’s time Flock Freight’s brand reflects our strategic vision as we continue to reinvent how freight moves using the most sophisticated technology out there. We remain committed to creating a smarter supply chain by reducing carbon emissions, and tackling the pain points that shippers and carriers experience each day. We’re excited to launch this new chapter as a company.”
One of the first freight shipping companies to earn a B Corporation certification, Flock Freight offers an unbeatable service for a network of shippers and carriers. The new brand identity with the welcoming color palette and straightforward tone reflects Flock Freight’s growth and size in an industry long overdue for innovation.
For more information about Flock Freight and to view the company’s new branding, please visit www.flockfreight.com.
About Flock Freight:
Flock Freight has been reinventing freight shipping since 2015. Flock Freight leverages its advanced, first-to-market algorithms that pool shipments and fill trucks at scale to create a new standard of service for shippers and increase revenue for carriers. Flock Freight's patented technology to facilitate shared truckload eliminates the need for terminals and is the only carbon-neutral shipping option with all emissions accounted for through carbon offsets. Flock Freight was recently recognized as one of TIME’s Most Influential Companies in the World and as a CNBC Disruptor 50.
Flock Freight is headquartered in Encinitas, Calif., and has an office in Chicago, Ill.