JAKKS Pacific Celebrates Daniel Tiger’s Neighborhood 10th Anniversary With Release of New Plush

JAKKS Pacific, Inc. (NASDAQ: JAKK), the leading toy and consumer products manufacturer, today announced the release of Cuddle Up Daniel Tiger 10th Anniversary Plush with Fred Rogers Productions and 9 Story Brands. Daniel Tiger’s Neighborhood, the beloved children’s brand and Emmy®-winning hit PBS KIDS series from Fred Rogers Productions, celebrates its 10th anniversary this year.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20220908005034/en/

JAKKS Pacific Cuddle Up Daniel Tiger (Photo: Business Wire)

JAKKS Pacific Cuddle Up Daniel Tiger (Photo: Business Wire)

Cuddle Up Daniel Tiger from JAKKS Pacific is now available online on Amazon and Target. He is a super soft, 12”-tall plush made from premium materials. Dressed in his classic and iconic red hoodie, Daniel Tiger offers a reassuring smile for children who look to him for imagination moments and social-emotional inspiration as they progress on their learning journeys.

Since it premiered in 2012, Daniel Tiger’s Neighborhood has consistently been one of the most-watched PBS KIDS series since its launch. In June 2022, “Daniel Visits a New Neighborhood,” the brand-new movie, was the highest-rated tentpole event among Kids 2–8 since March 2020. It reached over 2 million Persons 2+, and over the course of three weeks, cross-platform streams totaled over 15 million.* The series is also regularly the most streamed PBS KIDS series, with an average of 52 million monthly streams in 2021.**

“Our incredible partnership with Daniel Tiger’s Neighborhood has spanned 10 years, and we look forward to celebrating this iconic children’s brand for many more to come,” said Tracy Warshauer, SVP of Marketing for JAKKS Pacific, Inc. “JAKKS is thrilled to join Daniel’s 10th anniversary by designing and developing a special anniversary plush, alongside our classic toy line, to mark this important milestone.”

“JAKKS Pacific has been a tremendous partner for Daniel Tiger’s Neighborhood since the series launch,” said Kyra Halperin, Co-VP of Consumer Products for 9 Story Brands. “As we look to celebrate the brand’s 10th anniversary, we are excited to work together to introduce fresh toys alongside our bestsellers, helping children everywhere connect with Daniel and his friends.”

Daniel Tiger’s Neighborhood is a cornerstone property for Fred Rogers Productions, one that both JAKKS Pacific and 9 Story Brands fully embraced and thoughtfully helped build into a licensing success story,” said Matt Shiels, VP, Business and Legal Affairs for Fred Rogers Productions. “We look forward to celebrating many more milestones for the brand with our valued partners.”

*Sources: Nielsen NPOWER Avg Mo Series Reach (exclu specials). Google Analytics monthly streams, users, and game starts.

**Sources: comScore visitors and Google Analytics streams, Selected months 2020-2021

About Fred Rogers Productions

Fred Rogers Productions was founded by Fred Rogers in 1971 as the non-profit producer of Mister Rogers’ Neighborhood for PBS. In the years that followed, it created hundreds of episodes of this much-loved program and extended Fred’s values and approach to other efforts in promoting children’s social, emotional, and behavioral health while supporting parents, caregivers, teachers, and other professionals in their work with children. Fred Rogers Productions continues to build on Fred’s legacy in innovative ways through a wide variety of media and engages new generations of children and families with his timeless wisdom. The company’s highly rated children’s series, including Daniel Tiger’s Neighborhood, Peg + Cat, Odd Squad, and Through the Woods, have earned 30 Emmy® Awards among other important honors. Newly launched in 2021 on PBS KIDS is Donkey Hodie, the innovative puppet series inspired by characters from Mister Rogers’ Neighborhood; and most recently, Alma’s Way, an animated series created by Sonia Manzano, known to generations of children and adults as “Maria” on Sesame Street. For more information, visit www.fredrogers.org or follow us on Twitter, Facebook, Instagram, and LinkedIn.

About 9 Story Brands

9 Story Brands is the dedicated brand management and consumer products division of 9 Story Media Group, a leading content creator, producer and distributor of kids and family focused intellectual property. 9 Story Brands builds international entertainment brands for kids, with expertise across creative, brand marketing and licensing. 9 Story Brands manages merchandising rights for top children’s properties including Daniel Tiger’s Neighborhood, Clifford The Big Red Dog, Colorforms, Wild Kratts, Super Why! and Karma’s World.

About JAKKS Pacific, Inc.:

JAKKS Pacific, Inc. is a leading designer, manufacturer and marketer of toys and consumer products sold throughout the world, with its headquarters in Santa Monica, California. JAKKS Pacific’s popular proprietary brands include: Fly Wheels®, Perfectly Cute®, ReDo Skateboard Co.®, X Power Dozer®, Disguise®, Weee-Do™ and a wide range of entertainment-inspired products featuring premier licensed properties. Through JAKKS Cares, the company’s commitment to philanthropy, JAKKS is helping to make a positive impact on the lives of children. Visit us at www.jakks.com and follow us on Instagram (@jakkstoys), Twitter (@jakkstoys) and Facebook (JAKKS Pacific).

©2022 JAKKS Pacific, Inc. All rights reserved


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