Theodore and LuxUrban to Collaborate on “LuxUrban by Theodore” Experience
LuxUrban Hotels Inc. (Nasdaq: LUXH) (or “the Company”), which utilizes a long-term lease, asset-light business model to acquire and manage a growing portfolio of short-term rental properties in major metropolitan cities, announced today that internationally renowned artist Bradley Theodore will serve as the Company’s first brand ambassador. The relationship will be built around Theodore’s bold, colorful, and iconic approach to art, and will feature the promotion of his original works through a variety of activities designed to enhance the LuxUrban experience.
“Bradley Theodore is an incredible artist who has collaborated with some of the world’s most recognized and respected brands, and we are thrilled to have this opportunity to incorporate his vision into the LuxUrban experience,” said Brian Ferdinand, Chairman and CEO. “In its best and purest form, travel - like art - should be a transcendent experience; it should stir your emotions while affording the time to be still and discover the beauty that resides just below the surface of everyday life. Working with Bradley, we will create an intersection between art and hospitality that provides LuxUrban guests with an unforgettable travel experience.”
Theodore is a Turks and Caicos born, New York-based contemporary artist who began his career creating large-format street art and is now internationally renowned for his portraits of prominent figures using his hallmark kaleidoscopic skeletal style. Theodore has exhibited his work in galleries across the world and has collaborated with popular artists and brands on projects for Puma, Moët , Rolls-Royce, LEGO, and Moleskin. He has served as the Official Artist of the U.S. Open, was the subject of an independent film, and created a limited edition of bottles for HAIG Whisky and David Beckham. Additional information can be found at https://www.bradleytheodore.com/.
Theodore will have studio space at certain LuxUrban properties, and it is anticipated that his sculptures and artwork will be displayed in the lobby and select guest rooms of LuxUrban properties in Miami Beach, Los Angeles, and New York City beginning in March 2023. Guests will have the opportunity to purchase pieces by Theodore. There are also plans for Theodore to host an Art Basel event at LuxUrban’s recently acquired Townhouse Hotel in Miami’s South Beach later this year.
“One of my greatest passions is traveling, so being able to share my artwork with LuxUrban’s guests at the Company’s newly acquired high-end properties is exciting,” said Theodore. “I’ve chosen to align myself with LuxUrban given their rapid growth in key destination cities and their enthusiasm to incorporate an arts and cultural center experience for their diverse clientele.”
LuxUrban Hotels Inc.
LuxUrban Hotels Inc. utilizes a long-term lease, asset-light business model to acquire and manage a growing portfolio of short-term rental properties in major metropolitan cities. The Company’s future growth focuses primarily on seeking to create “win-win” opportunities for owners of dislocated hotels, including those impacted by COVID-19 travel restrictions, while providing LuxUrban Hotels favorable operating margins. LuxUrban Hotels operates these properties in a cost-effective manner by leveraging technology to identify, acquire, manage, and market them globally to business and vacation travelers through dozens of third-party sales and distribution channels, and the Company’s own online portal. Guests at the LuxUrban Hotels properties are provided high quality service under the Company’s consumer brand, LuxUrbanTM.
Forward Looking Statements
This press release contains forward-looking statements, including with respect to the activities associated with the Company’s collaboration with Bradley Theodore, expected closing of noted lease transactions and continued closing on additional leases for properties in the Company’s pipeline, as well the Company’s anticipated ability to commercialize efficiently and profitably the properties it leases and will lease in the future. These forward-looking statements are subject to a number of risks, uncertainties and assumptions, including those set forth under the caption “Risk Factors” in the prospectus forming part of the Company’s effective Registration Statement on Form S-1 (File No. 333-267821). Generally, such forward-looking information or forward-looking statements can be identified by the use of forward-looking terminology such as "plans", "expects" or "does not expect", "is expected", "budget", "scheduled", "estimates", "forecasts", "intends", "anticipates" or "does not anticipate", or "believes", or variations of such words and phrases or may contain statements that certain actions, events or results "may", "could", "would", "might" or "will be taken", "will continue", "will occur" or "will be achieved". Forward-looking information may relate to anticipated events or results including, but not limited to business strategy, leasing terms, high-level occupancy rates, and sales and growth plans. The financial projections provided herein are based on certain assumptions and existing and anticipated market, travel and public health conditions, all of which may change. The forward-looking information and forward-looking statements contained in this press release are made as of the date of this press release, and the Company does not undertake to update any forward-looking information and/or forward-looking statements that are contained or referenced herein, except in accordance with applicable securities laws.