Europe $4.2 Bn RTD Tea & Coffee Market - Outlook to 2028: Out-of-Home Consumption and Growing Premiumization Trend Positively Influencing Market Expansion - ResearchAndMarkets.com

The "Europe RTD Tea & Coffee Market Outlook, 2028" report has been added to ResearchAndMarkets.com's offering.

Europe's ready-to-drink (RTD) tea and coffee market is poised for substantial expansion, with a projected addition of USD 4.20 Billion from 2023 to 2028, according to the latest research report.

The changing consumer preferences, driven by the need for convenience and taste, have fueled the demand for RTD beverages. The market growth is further propelled by the increasing trend of out-of-home consumption, where consumers seek portable and refreshing options for on-the-go activities.

Premiumization is a notable trend in the European RTD tea and coffee market, with consumers willing to pay a premium for high-quality, specialty products. Artisanal offerings with unique flavors, origins, and brewing methods are gaining popularity as consumers seek an elevated and indulgent beverage experience.

Among the types of RTD beverages, ready-to-drink tea holds the largest market share in Europe. Tea has a rich cultural significance in many European countries, and its diverse range of traditional variants, such as black tea, green tea, and herbal teas, caters to a wide spectrum of consumer preferences.

Looking ahead, RTD coffee is expected to witness the highest compound annual growth rate (CAGR). The rise of café culture in Europe has contributed to the increased demand for RTD coffee, with an expanding variety of options available to consumers. The convenience of ready-to-drink beverages aligns well with the fast-paced and busy lifestyles of Europeans, enabling them to enjoy a quick and refreshing option while on the move.

European consumers are showing a growing interest in specialty and artisanal RTD tea and coffee offerings. Craft coffee shops, specialty tea brands, and small-scale producers are capitalizing on this trend, offering unique blends and ethically sourced products to cater to discerning consumers.

As the market evolves, RTD beverages are becoming integral to European social and cultural habits. From enjoying a cup of coffee at a local café to partaking in traditional afternoon tea rituals, these beverages hold a significant place in European socializing and cultural traditions.

The market for herbal tea is also expected to witness growth in the coming years. Factors such as an expanding population, rising disposable income, and increasing consumer health consciousness contribute to the demand for herbal teas, which are known for their various health benefits and natural ingredients.

Competitive Landscape

• Competitive Dashboard
• Business Strategies Adopted by Key Players
• Key Players Market Share Insights and Analysis, 2022
• Key Players Market Positioning Matrix
• Porter's Five Forces

Company Profile

• Nestle S.A
• Company Snapshot
• Company Overview
• Financial Highlights
• Geographic Insights
• Business Segment & Performance
• Product Portfolio
• Key Executives
• Strategic Moves & Developments
• The Coca-Cola Company
• PepsiCo, Inc
• Starbucks Corporation
• Danone S
• Suntory Holdings Limited
• Dr Pepper Snapple Gro
• Ajegro
• Arizona Beverage Company, Ltd
• Sapporo Holdings Ltd
• Juan Valdez Cafe
• Tata Consumer Products Limited
• EkaterraE
• Illycaffe S.P.A.
• Asahi Group Holdings, Ltd

Considered in this report

• Geography: Europe
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report

• Europe Ready to Drink Tea & Coffee market with its value and forecast along with its segments
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries Covered in this report

• Germany
• UK
• France
• Italy
• Spain
• Russia

By Type

• Ready to Drink Tea
• Ready to Drink Coffee

By Packaging

• Pet Bottle
• Canned
• Glass Bottle
• Fountain/Aseptic
• Others (Pouches, Cartoons and Cups)

By Price

• Regular ($0.50 to $2 per unit)
• Popular Priced ($2 TO $4)
• Premium ($4 to $8)
• Super Premium (above $8)
• Fountain

By Distribution Channel

• Off-trade
• On-trade (Food Service and Vending)

For more information about this report visit https://www.researchandmarkets.com/r/wu9ib5

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