French Gift Card Market Poised to Reach US$10.4 Billion by 2028 Fueled by Rapid e-Commerce Growth and Rising Adoption for Employee Incentivization -

The "France Gift Card and Incentive Card Market Intelligence and Future Growth Dynamics (Databook) - Q1 2024 Update" report has been added to's offering.

France's gift card industry is set to witness significant growth. Attributed to a wide array of factors, it is anticipated that this sector will grow by 6.0% annually, reaching a total market value of US$8.7 billion in 2024. With robust growth continuing, the market will further expand at a compound annual growth rate (CAGR) of 4.8% from 2024 to 2028, with projections suggesting an increase from US$8.2 billion in 2023 to an impressive US$10.4 billion by 2028.

Market Dynamics:

In 2023, the gift card market in France was driven by various factors that bolstered its growth across both retail and corporate segments. The surge has been supported by rapid e-commerce growth, rising adoption for remote employee incentivization, heightened interest in digital gifting, and revitalization efforts by government, as well as the hospitality and travel industries. With the integration of comprehensive data centric analysis, market opportunities and risks are thoroughly understood across different retail categories, ensuring a strategic perspective on market dynamics.

Scope of the Market:

The French gift card market encompasses diverse consumer segments, ranging from retail to corporate, and various product categories and retail sectors. Key performance indicators (KPIs) across these segments include gross load value, transaction value, and unused value, among others, presenting a multifaceted view of the market's status and potential.

Consumer and Corporate Insight:

Research into consumer behavior and demographics indicates nuanced purchasing patterns, with age, income level, and gender influencing gift card buying trends. In the corporate realm, gift cards are increasingly utilized as strategic incentives, with various scales of businesses leveraging these tools for employee recognition, sales incentives, and customer engagement. Product and retail sector-specific gift card expenditures provide additional layers of specificity, delineating preferences across food & beverage, health & wellness, travel, and more.

Distribution Channels:

The distribution of gift cards spans both online and offline channels, including direct sales and third-party distributors. Trends in these channels present valuable insights for optimizing sales strategies and enhancing reach within this burgeoning sector.

Overall, the French gift card market's progressive trajectory underscores its potential as a lucrative element within the broader retail and corporate incentive landscapes. As the market evolves, stakeholders can anticipate vibrant prospects and transformative growth in the coming years.

Key Attributes:

Report Attribute Details
No. of Pages 268
Forecast Period 2024 - 2028
Estimated Market Value (USD) in 2024 $8.7 Billion
Forecasted Market Value (USD) by 2028 $10.4 Billion
Compound Annual Growth Rate 4.8%
Regions Covered France

Companies Featured

  • E.Leclerc
  • Intermarch√© Super
  • Carrefour Market
  • Super U
  • Carrefour Hypermarket
  • Auchan
  • Lidl
  • Leroy Merlin
  • Amazon

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