True Religion Enters Shapewear with New True Booty Perfector Collection for Women

Iconic Content Creator and Entrepreneur Stas Fronts the True Booty Campaign

True Religion, the iconic global lifestyle, apparel and accessories brand, today announced the launch of its first-ever shapewear collection, True Booty Perfector. The brand has tapped creator and entrepreneur Stas (Anastasia Karanikolaou) to star in its campaign.

The True Booty collection features the brand’s Jenny Curvy style in a full-size range with three washes and three different fits. It has been constructed using an innovative curved back yoke, which acts as a “booty lifting powerhouse” to deliver a lifted and enhanced silhouette. The “power stretch” denim features excellent retention and snatches the body in all the right places, minimizing the appearance of the waist, while maximizing the wearer’s natural curves.

“We know that our customer loves to flaunt her curves. She wears True Religion jeans for special occasions, date nights, and whenever she wants to look her best,” said Tina Blake, True Religion’s Senior Vice President, Women’s Design and Brand Image. “Our True Booty Perfector collection, which was a year in the making, lifts, shapes, and enhances to deliver a flawless look.”

Anastasia (Stas) Karanikolaou stars in the True Booty campaign. She is one of the most notable social media personalities of our time with a combined following of over 15 million across all platforms. Her unapologetic personality, confidence, and business savvy has landed her blue-chip partnerships and helped her launch her own brand, Sunny Vodka, alongside Zack Bia. At just 26 years old, Stas is an entrepreneur and bona fide 'It Girl,' using her platform to empower and share the message of body positivity, while also paving her way as a tastemaker in fashion, beauty, culture and beyond. The Los Angeles based creator consistently takes to her YouTube channel to share vlogs that allow fans into her daily life, documenting her love of cooking, beauty, exercise, travel and fashion.

“I was thrilled to shoot this campaign with True Religion,” said Stas. “The True Booty Perfector jeans I wear in the campaign are the first jeans I’ve worn in years that fit me perfectly without any alterations.”

True Religion has seen a resurgence in its women’s business since Blake joined the company 18 months ago. The company has stated its goal for women’s to be on par with men’s by 2026. In the past year, True Religion’s women’s business is up 20% with a double-digit comp growth. True Booty Perfector is available exclusively in True Religion’s stores and on truereligion.com beginning May 30. A size guide to help shoppers find their perfect True Booty fit will be available in stores and online.

About True Religion

In 2002, True Religion emerged onto the Los Angeles denim scene by blowing up the construction of the classic five-pocket jean. With its five-needle thread at two-stitch-per-inch process, the True Religion Super T stitch was instantly recognized for style that was unlike any other denim brand in the world. True Religion speaks to the uniqueness found in all of us. The brand is worn by athletes, musicians, and artists globally to express their individual style. Delivering an exclusive assortment of iconic styles, True Religion Brand Jeans focuses on producing high quality premium denim and sportswear for men, women, and kids.

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