The state-legal cannabis industry has come quite a long way, all things considered. After decades of racially motivated prohibition and the proliferation of anti-cannabis propaganda, Americans in dozens of states can now legally access the controversial plant. Dozens of states now allow medical marijuana while nearly 20 states have passed recreational cannabis legislation, building a massively lucrative state-legal cannabis market and attracting plenty of new businesses. Coincidentally, a lot of the talent drawn to America’s nascent cannabis industry is from the consumer packaged goods (“CPG”) space, and these experienced professionals are applying techniques they learned to the young but lucrative sector.
Consumer packaged goods companies have been around for decades, and they have pretty much standardized the techniques for taking a CPG from initial development all the way to profitability. But since the cannabis industry has legal and…
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