When Mariano Cuesta first thought of the concept behind Maax Gum – the world’s strongest caffeine gum – he wanted a caffeine boost, without the need to brew and drink a cup of coffee. He searched for convenience and flavor but grew disappointed with the limited alternatives to caffeine intake. Although other variations of caffeine gum exist, they didn’t promise the necessary pick-me-up Cuesta was looking for; additionally, these gums garnered a reputation of tasting like chalk rather than their supposed flavor. In Cuesta’s attempt to not succumb to the unnecessary consumption of a full cup of coffee, he decided it was time to create a gum that promised great flavor, convenience, and practicality.
As a Miami-based start-up company, Cuesta understood the many benefits caffeinated gum could have in an active city. “You want to go out and party but you’re tired from working all day? We have the gum for you. You need to pull an all-nighter? We have the gum for you. You want to work out but aren’t feeling motivated? We have the gum for you,” claims Cuesta. Unlike other caffeinated gums, Cuesta strives to create a better and stronger product that can be used by anyone who needs focus or energy. “I know what it’s like to crash at work,” continues Cuesta, “I know how unappetizing a cup of coffee or an entire can of Red Bull is to someone who’s trying to get ready for a night out with friends. I’m just trying to help others out.”
Cuesta is aware of the growing need for caffeine, and he understands that a gum would have to compete against companies like Starbucks. Nevertheless, these popular fast-food coffee chains, despite their vast menu options, do very little to benefit caffeine dosages or health concerns. For example, a tall Vanilla Latte from Starbucks (12 fl oz), which was voted one of the most popular coffee drinks of 2022, contains 200 calories and 75mg of caffeine. Maax Gum, on the other hand, has 5 calories and 125mg of caffeine per piece of gum.
Other benefits of Maax Gum, when compared to companies like Red Bull or Starbucks, include convenience and cost-friendliness. Maax Gum can help the average American save money. The average American, spending about $40 a month on coffee, could save money with Maax Gum. At $7 a bottle, consumers are rewarded with 25 pieces of gum – that breaks it down to $0.28 a piece of gum, which offers more caffeine and fewer calories, compared to $4.15 for a tall Vanilla Latte from Starbucks. Not only can a consumer benefit from the convenience offered, but they can also count on Maax for expelling more energy than an average cup of joe.
Currently, Maax Gum has three main flavors in its rotation: Cool Mint, Spearmint, and Cinnamon. Its diverse flavor profile, convenience, and title as the “strongest caffeine gum,” it seems as if Maax Gum is the new frontrunner of caffeine consumption.