Wolverine Worldwide’s third quarter was met with a significant negative market reaction despite revenue and non-GAAP profit figures coming in above Wall Street expectations. Management pointed to strong performances from its leading brands, Merrell and Saucony, which continued to gain market share and drive growth, supported by new product launches and marketing initiatives. CEO Christopher Hufnagel acknowledged both progress and persistent challenges, noting that while Merrell and Saucony are scaling efficiently, other segments, particularly the Work Group, have lagged behind. Hufnagel described the Work Group’s results as disappointing and emphasized that new leadership was brought in to address its underperformance.

Is now the time to buy WWW? Find out in our full research report (it’s free for active Edge members).

While we enjoy listening to the management's commentary, our favorite part of earnings calls are the analyst questions. Those are unscripted and can often highlight topics that management teams would rather avoid or topics where the answer is complicated. Here is what has caught our attention.

Our Top 5 Analyst Questions From Wolverine Worldwide’s Q3 Earnings Call

• Peter McGoldrick (Stifel) pressed for clarity on Saucony’s new distribution versus like-for-like growth; CEO Christopher Hufnagel estimated about one-third of the growth was from new distribution, with the rest coming from existing channels.
• Mauricio Serna Vega (UBS Financial) asked about Saucony’s lifestyle expansion and future door counts; Hufnagel noted less than 25% penetration so far and emphasized a “test and learn” approach, focusing on responsible brand management.
• Jonathan Komp (Baird) questioned the sustainability of margin gains amidst tariff impacts; CFO Taryn Miller explained that most gross margin improvements are sustainable, with only a small portion due to tariff timing, but acknowledged future pressures.
• Samuel Poser (Williams Trading) sought detail on gender performance within Saucony; Hufnagel responded that women’s and kids’ categories are performing strongly, and that recent collaborations are deepening the brand’s appeal to women.
• Mitchel Kummetz (Seaport Research) inquired about potential revenue pull-forward and door count optimization; Miller clarified there was no material pull-forward, while Hufnagel explained ongoing store rationalization in underperforming locations.

Catalysts in Upcoming Quarters

In upcoming quarters, the StockStory team will watch (1) whether Merrell and Saucony can maintain double-digit growth through expanded distribution and new product launches, (2) how effectively management mitigates the escalating impact of tariffs on margins, and (3) signs of progress in the Work Group segment following recent leadership changes. Additionally, the execution of the company’s direct-to-consumer strategy and brand repositioning for Sweaty Betty will be important indicators of broader portfolio health.

Wolverine Worldwide currently trades at $16.32, down from $22.09 just before the earnings. At this price, is it a buy or sell? Find out in our full research report (it’s free for active Edge members).

The Best Stocks for High-Quality Investors

Fresh US-China trade tensions just tanked stocks—but strong bank earnings are fueling a sharp rebound. Don’t miss the bounce.

Don’t let fear keep you from great opportunities and take a look at Top 5 Growth Stocks for this month. This is a curated list of our High Quality stocks that have generated a market-beating return of 183% over the last five years (as of March 31st 2025).

Stocks that made our list in 2020 include now familiar names such as Nvidia (+1,545% between March 2020 and March 2025) as well as under-the-radar businesses like the once-small-cap company Comfort Systems (+782% five-year return). Find your next big winner with StockStory today.

StockStory is growing and hiring equity analyst and marketing roles. Are you a 0 to 1 builder passionate about the markets and AI? See the open roles here.