The New Technorati

Technorati relaunched its site tonight, changing and adding key features. Most notable is an expanded and fresher top 100 blogs list, and a new feature that lets authors post their content directly to the site. In 2007 Technorati redesigned the look and functionality of its home page three times. Here's the first . And the second . The last change , made under the direction of incoming CEO Richard Jalichandra , has stayed more or less constant since then. In the meantime, Technorati has focused on expanding it's business in other areas, particularly in handling advertising for other sites. Today, only a small percentage of Technorati's total network traffic of 25 million U.S. unique visitors per month actually visit Technorati.com. But that doesn't mean the flagship site isn't an important asset. And those of us blogging for more than a couple of years can remember the days when Technorati was a key blogging tool, providing, among other things, a high quality real time search engine back when Google only indexed most blogs every few weeks. Today Technorati still provides a great blog search engine and keeps what many call the definitive Top 100 list of blogs. With the new site, they are focusing more on direct Technorati content (more on that below), and properly categorizing the more popular blogs. Go check it out yourself , and here's a rundown of the new features: