Payvment Enables Retail Storefronts On Facebook Via PayPal’s Adaptive Payments API

In an effort to compete with Amazon's Flexible Payments API, PayPal recently announced its version of the API, called Adaptive Payments (which we scooped over the summer). PayPal's API gives developers full access to PayPal’s features, allowing them a lot more freedom in building applications, which includes the ability to accept and distribute payments. Over the course of the past few month, PayPal has been working with several startups as part of a pilot program to show the capabilities of the API in anticipation of a broader rollout in November. Payvment , which powers online shopping cart technologies and uses PayPal as a payment mechanism, is launching a potentially revolutionary new Facebook app that would let anyone set up a retail storefront on Facebook. Payvment was originally developed as a web service that would allow any site owner to integrate a shopping cart into their e-commerce offering. You can add the technology to your site by simply adding one line of code to the site. Payvment's Facebook App is more comprehensive and lets anyone create a retail store on Facebook. The app lets you set up products, categories of products (i.e. shoes, T-shirts, sweaters), import photos, list terms of service and shipping options and more. Once you set up your online shop on Facebook, it will show up in a separate tab on your profile or page under "storefront".