Sneak Peak At NYT’s Latest Online News Reader Prototype

The New York Times Company is considering the launch of a brand new online news reader that would let people experience the consumption of NYTimes.com content in an entirely new and fairly innovative way. The publisher has reached out to members of its Insight Lab to get some rudimentary feedback on the new reader prototype and to help settle the naming issue. Insight Labs members can test out the new prototype on a live website, which means you can, too. All you need to do is head over to this web page and you'll be able to play around with the 'newview' as well.